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A year and a half’s worth of global pandemic has had a profound impact on virtually every sector of the workforce. When it comes to future automation, food prep isn’t quite at the top of the list (that distinction likely goes to warehouse fulfillment, for the time being), but it’s certainly up there. And it’s easy to see why the events of 2020 and beyond have left many kitchens looking for alternative sources of labor.
San Francisco-based Chef Robotics today announced that it has raised a combined $7.7 million pre-seed and seed round, with the goal of helping automate certain aspects of food preparation. The list of investors is pretty long on this one (with seed and pre-seed rolled up into one), including Kleiner Perkins, Promus Ventures, Construct, Bloomberg Beta, BOLD Capital Partners, Red and Blue Ventures, Gaingels, Schox VC, Stewart Alsop and Tau Ventures, among others.
The product team includes ex-employees of Cruise, Google, Verb Surgical, Zoox and Strateos. Chef’s team isn’t quite ready to show off its robot just yet (hence generic kitchen stock photo #8952 up top) — not entirely unusual for a robotics company still in the early stages. What it has outlined, thus far, is a robotics and vision system destined to increase production volume and enhance consistency, while removing some food waste from the process. Fast casual restaurants appear to be a key focus for this sort of tech.
The company describes it thusly:
Chef is designed to mimic the flexibility of humans, allowing customers to handle thousands of different kinds of food using minimal hardware changes. Chef does this using artificial intelligence that can learn how to handle more and more ingredients over time and that also improves. This allows customers to do things like change their menu often. Additionally, Chef’s modular architecture allows customers to quickly scale up just as they would by hiring more staff (but unlike humans, Chef always shows up on time and doesn’t need breaks).
More details on the underlying tech soon, no doubt.
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Remote work is no longer a new topic, as much of the world has now been doing it for a year or more because of the COVID-19 pandemic.
Companies — big and small — have had to react in myriad ways. Many of the initial challenges have focused on workflow, productivity and the like. But one aspect of the whole remote work shift that is not getting as much attention is the culture angle.
A 100% remote startup that was tackling the issue way before COVID-19 was even around is now seeing a big surge in demand for its offering that aims to help companies address the “people” challenge of remote work. It started its life with the name Icebreaker to reflect the aim of “breaking the ice” with people with whom you work.
“We designed the initial version of our product as a way to connect people who’d never met, kind of virtual speed dating,” says co-founder and CEO Perry Rosenstein. “But we realized that people were using it for far more than that.”
So over time, its offering has evolved to include a bigger goal of helping people get together beyond an initial encounter –– hence its new name: Gatheround.
“For remote companies, a big challenge or problem that is now bordering on a crisis is how to build connection, trust and empathy between people that aren’t sharing a physical space,” says co-founder and COO Lisa Conn. “There’s no five-minute conversations after meetings, no shared meals, no cafeterias — this is where connection organically builds.”
Organizations should be concerned, Gatheround maintains, that as we move more remote, that work will become more transactional and people will become more isolated. They can’t ignore that humans are largely social creatures, Conn said.
The startup aims to bring people together online through real-time events such as a range of chats, videos and one-on-one and group conversations. The startup also provides templates to facilitate cultural rituals and learning & development (L&D) activities, such as all-hands meetings and workshops on diversity, equity and inclusion.
Gatheround’s video conversations aim to be a refreshing complement to Slack conversations, which despite serving the function of communication, still don’t bring users face-to-face.
Image Credits: Gatheround
Since its inception, Gatheround has quietly built up an impressive customer base, including 28 Fortune 500s, 11 of the 15 biggest U.S. tech companies, 26 of the top 30 universities and more than 700 educational institutions. Specifically, those users include Asana, Coinbase, Fiverr, Westfield and DigitalOcean. Universities, academic centers and nonprofits, including Georgetown’s Institute of Politics and Public Service and Chan Zuckerberg Initiative, are also customers. To date, Gatheround has had about 260,000 users hold 570,000 conversations on its SaaS-based, video platform.
All its growth so far has been organic, mostly referrals and word of mouth. Now, armed with $3.5 million in seed funding that builds upon a previous $500,000 raised, Gatheround is ready to aggressively go to market and build upon the momentum it’s seeing.
Venture firms Homebrew and Bloomberg Beta co-led the company’s latest raise, which included participation from angel investors such as Stripe COO Claire Hughes Johnson, Meetup co-founder Scott Heiferman, Li Jin and Lenny Rachitsky.
Co-founders Rosenstein, Conn and Alexander McCormmach describe themselves as “experienced community builders,” having previously worked on President Obama’s campaigns as well as at companies like Facebook, Change.org and Hustle.
The trio emphasize that Gatheround is also very different from Zoom and video conferencing apps in that its platform gives people prompts and organized ways to get to know and learn about each other as well as the flexibility to customize events.
“We’re fundamentally a connection platform, here to help organizations connect their people via real-time events that are not just really fun, but meaningful,” Conn said.
Homebrew Partner Hunter Walk says his firm was attracted to the company’s founder-market fit.
“They’re a really interesting combination of founders with all this experience community building on the political activism side, combined with really great product, design and operational skills,” he told TechCrunch. “It was kind of unique that they didn’t come out of an enterprise product background or pure social background.”
He was also drawn to the personalized nature of Gatheround’s platform, considering that it has become clear over the past year that the software powering the future of work “needs emotional intelligence.”
“Many companies in 2020 have focused on making remote work more productive. But what people desire more than ever is a way to deeply and meaningfully connect with their colleagues,” Walk said. “Gatheround does that better than any platform out there. I’ve never seen people come together virtually like they do on Gatheround, asking questions, sharing stories and learning as a group.”
James Cham, partner at Bloomberg Beta, agrees with Walk that the founding team’s knowledge of behavioral psychology, group dynamics and community building gives them an edge.
“More than anything, though, they care about helping the world unite and feel connected, and have spent their entire careers building organizations to make that happen,” he said in a written statement. “So it was a no-brainer to back Gatheround, and I can’t wait to see the impact they have on society.”
The 14-person team will likely expand with the new capital, which will also go toward helping adding more functionality and details to the Gatheround product.
“Even before the pandemic, remote work was accelerating faster than other forms of work,” Conn said. “Now that’s intensified even more.”
Gatheround is not the only company attempting to tackle this space. Ireland-based Workvivo last year raised $16 million and earlier this year, Microsoft launched Viva, its new “employee experience platform.”
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This week, flexible workspace operator (and one-time unicorn) Knotel announced it had filed for bankruptcy and that its assets were being acquired by investor and commercial real estate brokerage Newmark for a reported $70 million.
Knotel designed, built and ran custom headquarters for companies. It then managed the spaces with “flexible” terms. In March 2020, it was reportedly valued at $1.6 billion.
At first glance, one might think that the WeWork rival, which had raised about $560 million since its 2016 inception, was another casualty of the COVID-19 pandemic.
But New York-based Knotel was reportedly in trouble — facing a number of lawsuits and evictions — before the pandemic had even hit, according to multiple reports, such as this one in The Real Deal.
Jonathan Pasternak, a partner in the bankruptcy, restructuring and creditor rights group at New York-based Davidoff Hutcher & Citron, believes the company’s Chapter 11 filing was inevitable despite it reaching unicorn status after raising $400 million in Series C funding in August 2019.
“In addition to being grossly overvalued on the market, the company overextended itself with long term leases and lavish build-outs, leaving the company in significant debt while failing to ever turn a profit,” Pasternak wrote via email. “The pandemic exacerbated their vacancy situation, resulting in more than 35% vacancies in their 2.4 million square-foot NYC portfolio. The company overextended and likely ran out of cash.”
Newmark’s purchase of Knotel’s assets is an effort to recoup some of its investment, according to Pasternak.
Anytime a company that has raised more than half a billion dollars basically implodes, it’s worth taking a look at the roller coaster ride it was on before it got to that point.
Virgin Mobile co-founder Amol Sarva and former VC Edward Shenderovich founded Knotel, essentially reversing the WeWork model. There’s hype around the company in its early days.
Knotel raised a Series A round of $25 million in February from investors such as Peak State Ventures, Invest AG, Bloomberg Beta and 500 startups. It marketed its offering as “headquarters as a service” — or a flexible office space that could be customized for each tenant while also growing or shrinking as needed.
In April, Knotel announced the close of a $70 million Series B financing led by Newmark Knight Frank and The Sapir Organization. In August, the company told me that it was operating over 1 million square feet across 60 locations in New York, London, San Francisco and Berlin, and that it was on track to reach 2.5 million square feet and $100 million in revenue by year’s end. Revenue growth had increased by 300% year over year, according to the company. Customers and users and clients ranged from VC-backed startups Stash and HotelTonight to enterprise customers such as The Body Shop.
“What they’re doing is different,” said Barry Gosin, CEO of Newmark Knight Frank, in a press release, at the time of the round. “It’s a new category the industry hasn’t seen and is rapidly adopting. We’ve watched their ascent from a distance and are now thrilled to join them on the journey. It marks a shift in how owners and tenants are coming together.”
In August, Knotel announced the completion of a $400 million financing, led by Wafra, an investment arm of the Sovereign Wealth Fund of Kuwait. With the round, the company had achieved unicorn status and was being touted as a formidable WeWork competitor. At the time, Knotel said it operated more than 4 million square feet across more than 200 locations in New York, San Francisco, London, Los Angeles, Washington, D.C., Paris, Berlin, Toronto, Boston, São Paulo and Rio de Janeiro.
In a statement at the time, CEO Sarva said: “Knotel is building the future of the workplace, and we are excited to welcome a group of investors who believe passionately in our product, vision and ability to execute. Wafra will help us continue our rapid global expansion and solidify our position as the leader in a fast-growing, trillion-dollar flexible office market.”
In late March, Forbes reported that Knotel had laid off 30% of its workforce and furloughed another 20%, due to the impact of the coronavirus. At the time, it was valued at about $1.6 billion.
The company had started the year with about 500 employees. By the third week of March, it had a headcount of 400. With the cuts, about 200 employees remained with the other 200 having either lost their jobs or on unpaid leave, according to Forbes.
“Business as usual is over,” Amol Sarva, Knotel’s CEO and co-founder, said in a statement to Forbes. “Knotel has decided to take sharp action to prepare for the worst case — a long health and economic crisis.”
In the second quarter, Knotel’s revenue slipped by about 20% to about $59 million compared to the first quarter, reported Forbes. Multiple landlords had filed lawsuits against the company.
By July, Forbes had reported that Knotel was attempting to raise as much as $100 million, according to various sources “familiar with the matter.”
Knotel files for bankruptcy, agrees to sell assets to investor Newmark for a reported $70 million after being valued at $1.6 billion less than one year prior.
“Newmark’s commitment offers a path forward amidst this challenging climate,” CEO Sarva said in a statement. “We are optimistic that, through a successful restructuring, we can refocus on our mission of providing state-of-the-art, tailored flex space in key U.S. and international markets.”
To facilitate the transaction under Section 363 of the United States Bankruptcy Code, an affiliate of Newmark agreed to provide Knotel with about $20 million in cash as DIP financing to support Knotel through the bankruptcy process.
Just as the startup and VC world watched as WeWork lost a significant amount of value over the past two years, we’re paying attention to the demise of Knotel and wondering what this means for the flexible workspace sector. As much of the world continues to work from home and office buildings remain mostly vacant as this pandemic rages, our guess is that things will only get worse before they get better.
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When this editor first met Jeremy Conrad, it was in 2014, at the 8,000-square-foot former fish factory that was home to Lemnos, a hardware-focused venture firm that Conrad had co-founded three years earlier.
Conrad — who as a mechanical engineering undergrad at MIT worked on self-driving cars, drones and satellites — was still excited about investing in hardware startups, having just closed a small new fund even while hardware was very unfashionable (and remains challenging). One investment his team made around that time was in Airware, a company that made subscription-based software for drones and attracted meaningful buzz and $118 million in venture funding before shutting down in 2018.
By then, Conrad had already moved on — though not from his love of hardware. He instead decided in late 2017 that a nascent team that was camping out at Lemnos was onto a big idea relating to the future of construction. Conrad didn’t have a background in real estate or, at the time, a burning passion for the industry. But the “more I learned about it — not dissimilar to when I started Lemnos — it felt like there was a gap in the market, an opportunity that people were missing,” says Conrad from his home in San Francisco, where he has hunkered down throughout the COVID-19 crisis.
Enter Quartz, Conrad’s now 1.5-year-old, 14-person company, which quietly announced $7.75 million in Series A funding earlier this month, led by Baseline Ventures, with Felicis Ventures, Lemnos and Bloomberg Beta also participating.
What it’s selling to real estate developers, project managers and construction supervisors is really two things, which is safety and information.
Here’s how it works: Using off-the-shelf hardware components that are reassembled in San Francisco and hardened (meaning secured to reduce vulnerabilities), the company incorporates its machine-learning software into this camera-based platform, then mounts the system onto cranes at construction sites. From there, the system streams 4K live feeds of what’s happening on the ground, while also making sense of the action.
Say dozens of concrete-pouring trucks are expected on a construction site. The cameras, with their persistent view, can convey through a dashboard system whether and when the trucks have arrived and how many, says Conrad. It can determine how many people on are on a job site, and whether other deliveries have been made, even if not with a high degree of specificity.
“We can’t say [to project managers] that 1,000 screws were delivered, but we can let them know whether the boxes they were expecting were delivered and where they were left,” he explains.
It’s an especially appealing proposition in the age of coronavirus, as the technology can help convey information that’s happening at a site that’s been shut down, or even how closely employees are gathered.
Conrad says the technology also saves on time by providing information to those who might not otherwise be able to access it. Think of the developer on the 50th floor of the skyscraper that he or she is building, or even the crane operator who is perhaps moving a two-ton object and has to rely on someone on the ground to deliver directions but can enjoy far more visibility with the aid of a multi-camera set-up.
Quartz, which today operates in California but is embarking on a nationwide rollout, was largely inspired by what Conrad was seeing in the world of self-driving. From sensors to self-perception systems, he knew the technologies would be even easier to deploy at construction sites, and he believed it could make them safer, too. Indeed, like cars, construction sites are highly dangerous. According to the Occupational Safety and Health Administration, of the worker fatalities in private industry in 2018, more than 20% were in construction.
Conrad also saw an opportunity to take on established companies like Trimble, a 42-year-old, publicly traded, Sunnyvale, Calif.-based company that sells a portfolio of tools to the construction industry and charges top dollar for them. Quartz is meanwhile charging $2,000 per month per crane for its series of cameras, their installation, a live stream and “lookback” data, though this may well rise as its adds features.
It’s a big enough opportunity that, perhaps unsurprisingly, Quartz is not alone in chasing it. Last summer, for example, Versatile, an Israeli-based startup with offices in San Francisco and New York City, raised $5.5 million in seed funding from Germany’s Robert Bosch Venture Capital and several other investors for a very similar platform, though it uses sensors mounted under the hook of a crane to provide information about what’s happening below. Construction Dive, a media property that’s dedicated to the industry, highlights many other, similar and competitive startups in the space, too.
Still, Quartz has Conrad, who isn’t just any founding CEO. Not only does he have that background in engineering, but having launched a venture firm and spent years as an investor may also serve him well. He thinks a lot about the payback period on its hardware, for example.
Unlike a lot of founders, he even says he loves the fundraising process. “I get the highest-quality feedback from some of the smartest people I know, which really helps focus your vision,” says Conrad, who says that Quartz, which operates in California today, is now embarking on a nationwide rollout.
“When you talk with great VCs, they ask great questions. For me, it’s the best free consulting you can get.”
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“Is Greta Thunberg a hypocrite?” Google that phrase and you will get thousands of results. It just goes to show that, to a large extent, the “Q&A” model is broken on the internet. Where once Yahoo Answers and Quora were considered the bright young things of Web 2.0’s “Read/Write Web,” today there is only the chaos of myriad search results. Let’s face it, many have tried to really crack Q&A (remember “Mahalo”?), but few ever got very far — and most became zombie sites.
But look again and you will notice something. A site called Parlia sits at No. 3 on that search result for “Is Greta Thunberg a hypocrite.” But Parlia only launched (in stealth mode) in October last year.
So how can this be?
Well, this upstart in the Q&A space has now closed a pre-seed round of funding from Bloomberg Beta, Tiny VC and others (amount undisclosed).
And as founder, and former journalist, Turi Munthe tells me, the idea here is Parlia will become an “encyclopedia of opinion.”
“We’re a wiki: mapping out all the perspectives on both the breaking stories and controversies of the day, as well as the big evergreen questions: does God exist? Is Messi really better than Ronaldo? The way we’re building is to also help fix today’s polarisation, outrage and information silo-ing,” he tells me.
While most Q&A sites are geared around X versus Y, and focused on rational debate, Parlia is trying to map ALL the opinions out there: flat earthers’ included. It’s aiming to be descriptive not prescriptive, and is closer to a wiki, unlike Quora, where the authors are often selling “something” as well as themselves as experts.
The site is already on a tear. And also highly appropriate for this era.
Right now top subjects include “How to stay healthy during quarantine at home?” or “What are the effects of spending long periods in coronavirus isolation?” or “Will the coronavirus crisis bring society together?” The list goes on. Users see the arguments calmly, dispassionately laid out, alongside counter-arguments and all the other arguments and positions.
Says Munthe: “In 2016, I realized the age of political consensus was over. I watched as Britain spilt maybe a trillion words of argument in the build-up to the Brexit Referendum and thought: there are no more than a half-dozen reasons why people will vote either way.”
He realized that if there’s a finite number of arguments around something as huge and divisive as Brexit, then this would be true for everything. Thus, you could theoretically map the arguments around gun control, abortion, responses to the coronavirus, the threat of AI and pretty much everything.
So why would anyone want to do that? It’s, of course, a good thing in itself and would help people understand what they think as well as help them understand how the rest of the world thinks.
Luckily, there is also a business model. It will potentially carry ads, sponsorships, membership and user donations. Another is data. If they get it right, they will have surfaced foundational information about the very ways we think.
Munthe thinks all the users will come through Search. “The media opportunity, we think, is 100 million-plus pageviews/month,” he says.
Munthe’s co-founder is J. Paul Neeley, former professor of the Royal College of Art, and a service designer who’s worked with Unilever and the U.K.’s Cabinet Office. Munthe himself has been exploring the systemic issues of the media ecosystem for some time. From founding a small magazine in Lebanon, reporting in Iraq in 2003, then starting and exiting Demotix, to launching North Base Media (a media-focused VC).
The temptation, of course, is to allow bias to creep in return for commercial deals. But, says Menthe: “We will never work with political parties, and we will set up our own ethics advisory board. But that understanding should be of value to market researchers and institutions everywhere.”
So now you can find out how coronavirus will change the world.
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Labor markets, particularly those in the tech industry, are incredibly lopsided against employees. Companies screen, interview, and negotiate with thousands of candidates per year, while employees may only go through recruiting a handful of times in their lives. Inevitably, they can select the wrong positions, pick the wrong managers to work with, and end up with a salary well below market rate.
New York City-based Free Agency wants to become the advocate of choice for this high-priced talent. Taking its cue from Hollywood and the sports world, the growing startup wants to identify great workers and offer them the career counseling, interview guidance, and salary negotiation prowess to let them do their best work — and at the right wage.
The company, which was founded last year by Sherveen Mashayekhi and Alex Rothberg, exclusively told TechCrunch that it has now reached 100 “Free Agents” on its platform, and it also announced that it has netted a combined $5.35 million in seed investments led by Resolute Ventures and Bloomberg Beta last year.
The way Free Agency works is simple. In exchange for the service’s help in finding and negotiating a career change, the startup takes 5-10% of its client’s first-year salary at their new company. As an example, given that median tech salaries at top companies have hovered around $200,000, that would be a fee of $10,000-$20,000.
That may sound exorbitant, but for the founders of Free Agency, it is anything but. They believe that many employees regularly fail to find the most ideal companies to work for and to negotiate the best salaries, which means that a significant amount of money is being left on the table by their potential clients.
Free Agency founders Alex Rothberg, COO, and Sherveen Mashayekhi, CEO. Photo via Free Agency.
“Our business model keeps us incentive-aligned with the candidate, driven by outcomes rather than upfront fees,” Mashayekhi, who is CEO, explained to me. “But it’s also important to note that Free Agency is, philosophically, also aligned with what employers want. Happy candidates who feel fairly paid will remain at their jobs longer and contribute more productivity. We help make happy candidates.”
Free Agency is in many ways a parallel to the rise of income-share agreements (ISAs) in the edtech world, which my colleague Eric Peckham has written about extensively in recent months. In lieu of tuition, some new education startups are using ISAs as a way to guarantee better employment outcomes for students while limiting their debt burden. Their growing popularity has spawned significant investor interest.
Today, Free Agency is barely one year old with just about 11 employees on the payroll. Longer term though, it wants to manage the budding careers of tech workers in much the way that Hollywood agents often do — finding new projects to work on, helping its talent develop their own skills, brands, and thought leadership, and helping them network with key decision-makers so they get called upon when great new opportunities arise.
“Today, we’re focused primarily on the job search inflection point, but Free Agency is really a career-long partner. You’ll see us continue to add ways to help our Free Agents succeed along 5 or 10 years of partnerships through intentional career management,” Mashayekhi said.
Talent agents exist in industries like Hollywood, book publishing, and sports because the talent themselves often don’t want to take on the burdens of managing their own careers. Film directors and baseball pitchers want to practice and hone their craft, not spend hours negotiating with studio execs and club owners. Agents also are more up-to-date on industry salary trends, and also where new opportunities are arising. Plus, they often work with talent managers to optimize all the ancillary revenues that comes from these careers (product endorsements, speaker engagements, etc.)
Furthermore, these industries have extremely strong superstar income patterns, where top talent can easily make tens of millions if not hundreds of millions of dollars over the course of a career.
While the tech industry has traditionally not had agents, tech talent is increasingly having similar superstar properties. Star engineers, product managers, and designers can make tens of millions of dollars across salary and equity packages, and often have a range of ancillary revenue sources from consulting engagements with VC firms to lecture circuit payments. Even better, new talent is often making six-figures, whereas the early years in an entertainment or sports career is often focused on securing any paying job.
What remains to be see is whether engineers will willingly give up a segment of their income in order to get better career help. Certainly Free Agency is not the first company that has tried to tackle this emerging field. 10x Management is a talent agency that has focused on vetting top freelance developers, and was profiled in The New Yorker a few years ago. Other startups have also entered the space over the past decade.
Free Agency believes it has the timing and service quality to win this market. While it is early days, much like the excitement around ISAs in education, I expect models like Free Agency to increasingly become popular as a way to manage our careers, and this is one startup worth paying attention to in the coming years.
In addition to Resolute and Bloomberg, Ludlow Ventures, Background Capital, Parker Thompson, Will Oberndorf, Amrit Saxena, Jenny Fielding, Greg Schroy, Gordon Wintrob, and Orrick LLP also joined the round as investors.
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A group of former Uber employees unveiled their podcasting startup RedCircle last week, and now they’re already launching new features — specifically the ability for listeners to make small tip payments to podcasters.
RedCircle has created a web-based podcast player of its own, but CEO Michael Kadin (previously an engineering manager at Uber) said the mission isn’t to compete with other podcast apps. Instead the team aims to create the tools podcasters need to build a real business.
In fact, RedCircle is already offering some of those tools — like hosting and analytics — for free, and it also launched a cross-promotion marketplace where those podcasters can team up to try to grow each others’ audiences.
As for the new tipping feature, it appears as a button on the RedCircle player, allowing users to pay $2, $5 or a custom amount with just a few clicks (you’ll also need to enter your credit card info, of course). The startup can also automatically insert a tipping link into a podcast’s show notes, so listeners will find out about it regardless of the player they use.

Co-founder Jeremy Lermitte (a former Uber product manager) added that tipping provides a way for fans to compensate a podcaster for an episode they particularly enjoyed without making the long-term commitment of, say, signing up for a Patreon subscription.
“This allows you to engage at your own pace,” Lermitte said.
Podcasters can and do accept one-time payments via PayPal or Venmo, but Kadin said RedCircle offers more data about who’s making the payments, while also providing a 1099 form for taxes and “all the other things you want to turn this into a real thing, versus something casual.”
“The first thing podcasters say they need is to grow their audience,” he added. “The second thing is to make money from it. Now we’re working on both of those problems. Just give us another week and a half and we’ll make even more progress.”
RedCircle has raised a $1.5 million seed round led by Roy Bahat at Bloomberg Beta .
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Everyone could use an executive coach — even executive coaches.
Such is the thinking of Christine Tao and Lori Mazan, co-founders of Sounding Board, a two-year-old, San Francisco-based marketplace focused on leadership coaching that has so far raised $1 million in seed funding led by Bloomberg Beta, with participation from Precursor Ventures and numerous angel investors.
Some of these investors are people Tao met while an SVP at the mobile advertising startup TapJoy. TapJoy is also where Tao met Mazan, who has been helping companies develop their talent for more than 20 years. “Lori started out coaching our CEO, then coached me when I got promoted into the executive management team,” says Tao.
In fact, Mazan is continuing to coach some of the roughly 30 executive coaches who work with Sounding Board as contractors, and she isn’t alone, says Tao, noting that many of the startup’s senior coaches work with more junior coaches. (Sounding Board’s eight full-time employees also receive coaching.) “We definitely walk the walk,” says Mazan.
They also talk the talk, as we discovered in chatting with Tao and Mazan earlier today about the importance of coaching — and why more employers would be silly not to take advantage of it to help a range of people within their organizations.
TC: There are so many coaching startups. How do you distinguish Sounding Board from everything else out there?
CT: We combine best-in-class coaches with a tech platform that’s scalable and affordable and outcome-oriented. It’s also a lot more cost-effective compared with other coaching platforms.
TC: How much more affordable?
CT: A weekend of traditional executive coaching in the Bay Area costs between $25,000 and $30,000. We’re about a tenth of that price, and instead of sending someone to a workshop for a couple of days, you pay the same for six months of training with us.
LM: We’re modeled after traditional coaching engagements, including at Chevron, Genentech and a lot of other big oil and manufacturing and biotech companies where I’ve worked over the years. What we’ve done is take what worked at the top of the house and just bring it down to lower managers and senior leaders.
TC: You work with both big and small companies — from the Japanese giant Rakuten to venture-backed Quantcast. Which is the easier sale?
CT: Hah. Both venture-backed companies and bigger enterprises go through huge periods of growth and they elevate folks into leadership roles in which they don’t have experience. High-growth startups innately feel the pain of having talented folks in roles for which they have no skills. On the other hand, public companies often are easier, given that they have a budget and they’re used to investing in training and developing employees.
TC: Do you tend to coach one person at a time or do you do your coaching in batches?
CT: We typically teach a cohort over a six-month period, where the employees are meeting with a coach who has been chosen based on their particular needs and learning styles and [with whom they interact] via video or phone and who they engage any time through Slack or email. When a company on-boards with us, we collect a lot of data around key leadership values and goals, including from managers — they let us know what goals they have in mind for a person’s leadership development. And that person [who will be coached] provides us insights into their personal goals as well.
TC: For people who haven’t had coaching, it all sounds awfully squishy. What are some concrete ways in which the coaching will change based on the individual?
LM: We have 12 developmental areas, and each is personalized for an individual. One of the most popular has to do with managing up and across an organization, meaning we work with people wanting to have influence with their manager and their peers and maybe even their manager’s peers across the organization.
Every approach will be different, including based on whether the person is working in a very high-pressure, fast-paced environment or a more slow-paced and amiable one. It’s also very different if you’re in engineering versus sales, for example. Let’s say you’re in sales and you want to influence your boss. You might need to paint a bigger picture and give examples around how your vision will improve the quota you need to make. On the engineering side, it’s likely that you’ll have to be very detailed.
CT: When Lori coached me, we worked on language I used when talking with one of my CEOs, down to incredibly minute details around the order in which I presented ideas. It made a huge difference. Whereas the feedback was that this person felt like I would dump my problems on him, by instead providing recommendations up front to him and offering many fewer details, he thought I was being more “solutions oriented.” The reality was that I was mostly sharing the same things.
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Consciously or not, founders’ attitudes toward money play an enormous role in how they run their startups. These attitudes shape whether to bet on a new line of business, how much to charge a customer, how to handle investor capital, even how to talk to employees about pay. Not to mention the biggest decision of all: when (or if) to sell. Read More
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LaunchDarkly originally launched to nail a big pain point for developers that has been a luxury at larger companies for a while — soft-launching features and new code for a small set of users seamlessly and being able to quickly roll them back.
But since the company launched and last raised $2.6 million in June, CEO Edith Harbaugh and the team have found a new audience for that: the… Read More
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