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Talking the future of media with Northzone’s Pär-Jörgen Pärson

We live in the subscription streaming era of media. Across film, TV, music, and audiobooks, subscription streaming platforms now shape the market. Gaming and podcasting could be next. Where are the startup opportunities in this shift, and in the next shift that will occur?

I sat down with Pär-Jörgen “PJ” Pärson, a partner at European venture firm Northzone, to discuss this at SLUSH this past winter. Pärson – a Swede who now runs Northzone’s office in NYC – led the top early-stage investor in Spotify and led the $35 million Series C in $45/month sports streaming service fuboTV (which has roughly 250,000 subscribers).

In the transcript below, we dive into the core investment thesis that has guided him for 20 years, how he went from running a fish distribution to running a VC firm, his best practices for effective board meetings and VC-entrepreneur relationships, and his assessment of the big social platforms, AR/VR, voice interfaces, blockchain, and the frontier of media. It has been edited for length and clarity.

From Fish to VC

Eric Peckham:

Northzone isn’t your first VC firm — Back in 1998, you created Cell Ventures, which was more of a holding company or studio model. What was your playbook then?

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Social investment platform eToro acquires smart contract startup Firmo

Social investing and trading platform eToro announced that it has acquired Danish smart contract infrastructure provider Firmo for an undisclosed purchase price.

Firmo’s platform enables exchanges to execute smart financial contracts across various assets, including crypto derivatives, and across all major blockchains. Firmo founder and CEO Dr. Omri Ross described the company’s mission as “…enabl[ing] our users to trade any asset globally with instant settlement by tokenizing assets and executing all essential trade processes on the blockchain.” Firmo’s only disclosed investment, according to data from Pitchbook, came in the form of a modest pre-seed round from the Copenhagen Fintech Lab accelerator.

Firmo’s mission aligns well with that of eToro — which is equal parts trading platform, social network and educational resource for beginner investors — with the company having long communicated hopes of making the capital markets more open, transparent and accessible to all users and across all assets. By gobbling up Firmo, eToro will be able to accelerate its development of offerings for tokenized assets.

The acquisition represents the latest step in eToro’s broader growth plan, which has ramped up as of late. Earlier in March, the company launched a crypto-only version of its platform in the US, as well as a multi-signature digital wallet where users can store, send and receive cryptocurrencies.

The Firmo deal and eToro’s other expansion activities fit squarely into the company’s belief in the tokenization of assets and the immense, sector-defining opportunity that it creates. Etoro believes that asset tokenization and the movement of financial services onto the blockchain are all but inevitable and the company has employed the long-tailed strategy of investing heavily in related blockchain and crypto technologies despite the ongoing crypto winter.

“Blockchain and the tokenization of assets will play a major role in the future of finance,” said eToro co-founder and CEO Yoni Assia. “We believe that in time all investible assets will be tokenized and that we will see the greatest transfer of wealth ever onto the blockchain.” Assia expressed a similar sentiment in a recent conversation with TechCrunch, stating “We think [the tokenization of assets] is a bigger opportunity than the internet…”

After the acquisition, Firmo will operate as an internal R&D arm within eToro focused on developing blockchain-oriented trade execution and the infrastructure behind the digital representation of tokenized assets.

“The Firmo team has done ground-breaking work in developing practical applications for blockchain technology which will facilitate friction-less global trading,” said Assia.

“The adoption of smart contracts on the blockchain increases trust and transparency in financial services. We are incredibly proud and excited that [Firmo] will be joining the eToro family. We believe that together we have a very bright future and look forward to pursuing our shared goal to become the first truly global service provider allowing people to trade, invest and save.”

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Amun raises $4M to give stock-like buying options for crypto investors

Crypto represent a “border-less” asset that anyone can own, but actually getting hold of it isn’t easy for everyone. Amun, a company that wants to make buying crypto as easy as stock, has pulled in $4 million in funding to offer more established channels for crypto ownership.

The startup currently offers punters an ETP (exchange-traded product) on the Swiss Stock Exchange that pulls together five of the most popular crypto assets: Bitcoin, Ethereum, Bitcoin Cash, XRP and Litecoin. HODL — as it is called after “holding” crypto rather than selling it (LOL) — can be purchased just like any stock.

That five-crypto basket is just the start for Amun, which is developing ETPs for other crypto assets individually. The first one is for Bitcoin — ABTC — with others planned to come soon; you’d imagine the usual suspects such as Ethereum and co will follow. Indeed, Amun has licenses to the five crypto assets in HODL as well as EOS.

While the products are ETP and not covered by Collective Investment Schemes Act (CISA), they are protected in custody and by insurance. They are collateralized and backed by an identical amount of crypto assets.

Personally, I’ve been able to buy crypto — just base tokens like Bitcoin and Ethereum rather than company-specific ICO tokens — but it certainly is true that it takes some learning. While, speaking for me and likely many others, exchange-based products aren’t easier to me, it does appeal to more institutionally minded individuals or companies for whom holding an account with an exchange or a crypto wallet isn’t feasible. That’s the target that Amun has in mind, as well as outlier cases, too.

Amun CEO and co-founder Hany Rashwan told TechCrunch that growing up in Egypt, he saw the government ban Bitcoin despite the fact that it offered an alternative to the Egyptian pound, which saw its valuation tank massively in 2016. He believes that products like Amun allow anyone to take part in crypto even when they face local restrictions, as was the case in Egypt and other countries.

“We want to make investing in crypto as easy as buying a stock. Institutional investors around the world are looking for a secure, easy and regulated way of accessing the crypto asset class. Amun’s products do that at a low price in one of the most reputable financial hubs in the world,” Rashwan told TechCrunch.

Investors share his optimism and those who took part in this round include Boost VC founder Adam Draper — son of outspoken pro-Bitcoin VC Tim Draper — Graham Tuckwell, founder of ETFS Capital who built ETF products for gold, and Greg Kidd, co-founder of investment firm Hard Yaka. Four undisclosed family offices also took part.

One reason for their optimism is the fact that Amun is developing technology that could, in theory, be licensed out to allow others to develop their own ETFs.

“We invest a ton of resources in both our product development and underlying tech infrastructure. This allows us to come up with innovative but professional and safe ways of accessing the crypto asset class, as well as do all this on a tech platform that can be used by not just us, but any issuer that wishes to do the same as well,” Rashwan said.

“The world needs a company like Amun to make crypto as easy as buying a stock. Now that they were the first to do that, they can now provide the toolset and be the de facto platform for anyone else looking to take their crypto assets/securities to the public markets,” Draper added.

Still, just giving people access doesn’t guarantee returns — that’s on the crypto market itself.

Last year was a dud across the board in terms of pricing, as Bitcoin, for example, plummeted from a record high of nearly $20,000 at the end of 2017 to $3,930-ish at the time of writing. Plenty in the industry are optimistic that will change as genuine value comes out of blockchain technology.

HODL itself debuted at $15.64 last November; today it is at $12.83

Note: The author owns a small amount of cryptocurrency. Enough to gain an understanding, not enough to change a life.

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Red Cat wants to track drone flight data on the blockchain

Red Cat, a startup that wants to store drone flight data on the blockchain to guarantee immutability, announced the second beta of its drone data platform today.

Jeff Thompson, CEO of Red Cat, says in 2017 he was looking at what was holding back the commercial drone business and the need for a black-box kind of system became apparent to him. The so-called black box is really a flight recorder that tracks data about a flight. He believed he could create a platform to reproduce this capability for drones and store it on the blockchain to take advantage of the immutability of blockchain data.

“People want to be able to have some accountability and trackability to be able to start utilizing our information, whether it’s regulators or insurance companies, guys that have to write checks if you do a lot of damage,” Thompson told TechCrunch.

This tool could help these interested parties should there be an investigation into a crash, a near-miss with a plane or an incident like the drone that shut down Gatwick Airport in London last year. They can check the record in Red Cat and be assured that the data they are viewing is accurate and hasn’t been tampered with in any way.

Flight logs in Red Cat / Screenshot: Red Cat

Thompson believes having a system like this in place is absolutely essential if the industry is going to mature and be able to share airspace with other types of commercial air traffic. The company wants to do more than create the data tracking system, however. It wants to give drone companies detailed insight into exactly what’s happening with their drones as they travel to different destinations.

The goal is to help companies control and monitor their drone traffic and better understand how they are being utilized. The company is still refining all of this. This is actually the second beta, with 200 people actively using it in the first round. The purpose of this new beta is to elicit additional feedback from the drone community, including companies, pilots, regulators and insurance companies that could benefit from having access to data stored in Red Cat.

The company is based in Puerto Rico and has raised $2.2 million to date.

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Neutrino employees who once worked for a controversial surveillance tech company will leave Coinbase

Last month, Coinbase’s acquisition of blockchain analytics startup Neutrino was criticized because of the founders’ ties to a controversial surveillance technology company called Hacking Team. Today Coinbase CEO Brian Armstrong said in a blog post that employees of Neutrino who previously worked at Hacking Team will transition out of Coinbase instead of joining its team in London as originally planned.

Neutrino maps blockchain networks, focusing on crypto token transactions, and one of its main services is working with law enforcement to track stolen digital assets, investigate ransomware attacks and analyze activity on the “darknet.” Before launching Neutrino, CEO Giancarlo Russo, CTO Alberto Ornaghi and chief research officer Marco Valleri worked at Hacking Team, a security and surveillance tech company that has been criticized for selling products to governments with a history of human rights violations, including Egypt, Kazakhstan, Russia, Saudi Arabia, Sudan and Turkey. As The Intercept reported in 2015, Hacking Team’s malware has also been found on the computers of activists and journalists.

The close link between Hacking Team and Neutrino concerned many members of the blockchain community. Amber Baldet, CEO of Clovyr and the former lead of JP Morgan’s blockchain program, told Motherboard that “given the number of accounts Coinbase has opened, how they choose to implement compliance tools and their relationship with law enforcement will impact a lot of people.”

In his post, Armstrong said there was “a gap in our diligence process” while Coinbase was shopping for a blockchain analytics startup to acquire.

“While we looked hard at the technology and security of the Neutrino product, we did not properly evaluate everything from the perspective of our mission and values as a crypto company,” he wrote. “We took some time to dig further into this over the past week, and together with the Neutrino team have come to an agreement: those who previously worked at Hacking Team (despite the fact that they have no current affiliation with Hacking Team), will transition out of Coinbase. This was not an easy decision, but their prior work does present a conflict with our mission. We are thankful to the Neutrino team for engaging with us on this outcome.”

“Coinbase seeks to be the most secure, trusted, and legally compliant bridge to cryptocurrency,” he added. “We sometimes need to make practical tradeoffs to run a modern, regulated exchange, but we did not make the right tradeoff in this specific case. We will fix it and find another way to serve our customers while complying with the law.”

Coinbase achieved an $8 billion valuation last October after raising a $300 million Series E and is focused on broadening its user base from consumers to institutional investors. Neutrino’s eight employees had planned to move to Coinbase’s office in London as part of the acquisition.

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HTC’s blockchain phone can now be purchased with fiat currency

Until now, the Exodus 1 has, fittingly, only been available for purchase with cryptocurrency. Starting today, however, interested parties will be able to pick HTC’s blockchain phone up through more traditional means, including USD, which prices the handset at a not unreasonable $699.

One assumes, of course, if you’ve got enough of an interested in purchasing a blockchain phone that they’ve already got a bit of Bitcoin, Ether or Litecoin lying about. This move, however, is very clearly about helping growing the product beyond its initial soft launch. When the device was released last year, HTC was pretty clearly expecting to sell it in limited quantities to users who could essentially help beta test the product in the wild.

HTC Decentralized Chief Officer Phil Chen calls the product the company’s 1.0 solution. In fact, it’s planning to create a formal bounty program to discover and patch potential exploits.

But HTC has long held that a device like this will play an important role in the future of a company struggling to find its way as it feels the burn of a stagnating mobile industry. As project head and Chen told me on stage at a TechCrunch event  in Shenzhen last year that HTC is “as committed as they are to the Vive. I don’t think it’s number one of the priority list, but I would say it’s number three or four.”

When I spoke to Chen again this month, just ahead of today’s Mobile World Congress announcement, he told me that HTC currently has 25 engineers committed to the project. It’s perhaps not a huge number in the grand scheme of a company the size of HTC, but it’s a sizable chunk of manpower, considering the fact that the product is mostly built using existing HTC hardware. The company has also brought in outside help like blockchain security expert Christopher Allen to make sure things are as secure as possible.

And indeed, I’ve been carrying an Exodus One around for about a week now, and it feels like a pretty standard HTC handset, both in terms of hardware and Android software, right down to the inclusion the size-squeezing Edge Sense.

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Xage brings role-based single sign-on to industrial devices

Traditional industries like oil and gas and manufacturing often use equipment that was created in a time when remote access wasn’t a gleam in an engineer’s eye, and hackers had no way of connecting to them. Today, these devices require remote access, and some don’t have even rudimentary authentication. Xage, the startup that wants to make industrial infrastructure more secure, announced a new solution today to bring single sign-on and role-based control to even the oldest industrial devices.

Company CEO Duncan Greatwood says that some companies have adopted firewall technology, but if a hacker breaches the firewall, there often isn’t even a password to defend these kinds of devices. He adds that hackers have been increasingly targeting industrial infrastructure.

Xage has come up with a way to help these companies with its latest product called Xage Enforcement Point (XEP). This tool gives IT a way to control these devices with a single password, a kind of industrial password manager. Greatwood says that some companies have hundreds of passwords for various industrial tools. Sometimes, whether because of distance across a factory floor, or remoteness of location, workers would rather adjust these machines remotely when possible.

While operations wants to simplify this for workers with remote access, IT worries about security, and the tension can hold companies back, force them to make big firewall investments or, in some cases, implement these kinds of solutions without adequate protection.

XEP helps bring a level of protection to these pieces of equipment. “XEP is a relatively small piece of software that can run on a tiny credit-card size computer, and you simply insert it in front of the piece of equipment you want to protect,” Greatwood explained.

The rest of the Xage platform adds additional security. The company introduced fingerprinting last year, which gives unique identifiers to these pieces of equipment. If a hacker tries to spoof a piece of equipment, and the device lacks a known fingerprint, they can’t get on the system.

Xage also makes use of the blockchain and a rules engine to secure industrial systems. The customer can define rules and use the blockchain as an enforcement mechanism where each node in the chain carries the rules, and a certain number of nodes as defined by the customer must agree that the person, machine or application trying to gain access is a legitimate actor.

The platform taken as a whole provides several levels of protection in an effort to discourage hackers who are trying to breach these systems. Greatwood says that while companies don’t usually get rid of tools they already have, like firewalls, they may scale back their investment after buying the Xage solution.

Xage was founded at the end of 2017. It has raised $16 million to this point and has 30 employees. Greatwood didn’t want to discuss a specific number of customers, but did say they were making headway in oil and gas, renewable energy, utilities and manufacturing.

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Melonport dissolves in favor of its protocol, setting a new bar for the blockchain world

In the world of blockchain, it is the sector of fintech where most think Satoshi’s invention will have the greatest impact. And in finance, there are few more elite worlds than those of asset management. So it’s of some significance that a two-year project to disrupt and open up this world using blockchain has now come to fruition.

Last Friday in Zug — a small provincial Swiss town which has embraced crypto startups — the Melonport startup consciously chose to dissolve itself and release its Melon protocol on the world of asset management. It will now build its company on a blockchain protocol it doesn’t control. The precedence for this kind of move in the tech world are many. It’s not unheard for a startup to release an Open API and let other potential competitors build on it, while hoping they will be good enough to beat others. And Red Hat, long ago, built a huge company on top of the open-source Linux software.

What is different here is that Melonport built the Melon Protocol on the Ethereum blockchain, but it will no longer have the majority say on how that protocol develops. No one will technically “own” the Melon Protocol, but the founders of Melonport have entrusted its development to an independent Melon Council, which will provide governance and direction as it develops. What was Melonport will now morph into a new company called Madeeba to build tools on top of its creation. Madeeba will hold one seat on the Melon Council.

Fans of Stars Wars will have to forgive me, but it’s not unlike Obi-Wan Kenobi becoming stronger in “The Force” by allowing Darth Vader to kill him off. Augur is the only major crypto platform to do the same as Melonport: letting the community run the software. Augur has grown steadily too, showing this methodology can work.

Melon will now be an open-source protocol on the Ethereum blockchain for on-chain asset management. This pioneering blockchain software system is designed to allow literally anyone to set up, and manage, an asset management fund.

Melonport founder and now Madeeba founder Mona El Isa told me: “We always promised we would step back and hand over the protocol to a decentralized governance process. This is designed to consider all the stakeholders, the token holders, the developers, and the users (the managers and investors).”

Blockchain technology has the potential to radically transform business and allow community owned networks. However, getting the governance right is key in this space. That’s why creating a system that prevents co-option and capture by vested interests is so important. Other blockchains, such as EOS, have been criticized for being in thrall to a limited number of nodes, for instance.

The Melon Council is composed of the Melon Technical Council (MTC) and representatives of Melon Exposed Businesses (MEB). The first seats of the MTC have been assigned by the outgoing Melonport team to:

• Will Harborne (Director of Operations at Ethfinex)
• Nick Munoz-McDonald (former Head of Audit at Solidified)
• KR1 (represented by Janos Berghorn)
• Matthew Di Ferrante (founder, ZK Labs)
• Woorton (represented by Zahreddine Touag)
• Martin Lundfall (Formal Verification Researcher at Dapphub/MakerDAO)
• Fabian Gompf (VP Technology Partnerships at Parity)
• Former Melonport team / Madeeba (represented by Jenna Zenk)

Each Melon Council member will be issued a token that represents their membership into the Melon Council. They will then be able to use that token to make proposals and vote on key issues.

The Melon Council will also be powered by aragonOS, a Solidity framework on the Ethereum blockchain, which allows anyone to create, manage and participate in complex decentralized organizations.

The Melon Council DAO says this will allow decision making within the Melon Council to remain secure and transparent to the community. The members of the Melon Council will be able to vote on-chain on matters such as inviting new members into the Council, adjusting the amgu price, updating the Melon protocol.eth ENS subdomains and updating protocol parameters. The Melon Council will also be able to use Aragon tools to make their decisions about inflation spending transparent.

“We’re doing this to show that we were serious about building a decentralized system. If we stuck around everyone would be relying on us to be the sole maintainer of the protocol, or they might suspect we have some kind of bigger influence,” El Isa continued.

In the race toward decentralized asset management, there have been other attempts to create new vehicles, such as Iconomy and CoinBlock, but it’s fair to say none has been as successful or as long-lived as the Melonport project.

Madeeba will now aim to build a user-friendly product, “so anyone could set up a fund and not even feel you’ve entered into the blockchain space,” says El Isa. A sea of hands (belonging to both traditional and non-traditional asset managers) went up in the room when people were asked if they would pilot both Madeeba and the protocol.

Travis Jacobs — the lead Melon protocol developer and who’s worked on blockchain since 2011 — told me he said he decided to work on Melon to have an effect in an industry that is “sort of shuttered and only accessible to an elite few. It was a great opportunity to spread a democratic effect so anyone could set up an investment fund.”

In dissolving itself in favor of anon source protocol on which it plans to build its own products, the example set by Melonport could have wider ramifications in the nascent blockchain world.

The next time anyone sees a startup announce that it’s working on a “blockchain protocol to rule them all,” the next question to be asked should be: how will that protocol operate for others, and how will it be governed? Because governance has become one question, if not the key question, the brave new world of blockchain must answer.

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The plot to revive Mt. Gox and repay victims’ Bitcoin

It was the Lehman Brothers of blockchain. 850,000 Bitcoin disappeared when cryptocurrency exchange Mt. Gox imploded in 2014 after a series of hacks. The incident cemented the industry’s reputation as frighteningly insecure. Now a controversial crypto celebrity named Brock Pierce is trying to get the Mt. Gox flameout’s 24,000 victims their money back and build a new company from the ashes.

Pierce spoke to TechCrunch for the first interview about Gox Rising — his plan to reboot the Mt. Gox brand and challenge Coinbase and Binance for the title of top cryptocurrency exchange. He claims there’s around $630 million and 150,000 Bitcoin waiting in the Mt. Gox bankruptcy trust, and Pierce wants to solve the legal and technical barriers to getting those assets distributed back to their rightful owners.

The consensus from several blockchain startup CEOs I spoke with was that the plot is “crazy”, but that it also has the potential to right one of the biggest wrongs marring the history of Bitcoin.

The Fall Of Mt. Gox

But the story starts with Magic: The Gathering. Mt. Gox launched in 2006 as a place for players of the fantasy card game to trade monsters and spells before cryptocurrency came of age. The Magic: The Gathering Online eXchange wasn’t designed to safeguard huge quantities of Bitcoin from legions of hackers, but founder Jed McCaleb pivoted the site in 2010. Seeking to focus on other projects, he gave 88 percent of the company to French software engineer Mark Karpeles, and kept 12 percent. By 2013, the Tokyo-based Mt. Gox had become the world’s leading cryptocurrency exchange, handling 70 percent of all Bitcoin trades. But security breaches, technology problems, and regulations were already plaguing the service.

Then everything fell apart. In February 2014, Mt. Gox halted withdrawls due to what it called a bug in Bitcoin, trapping assets in user accounts. Mt. Gox discovered that it had lost over 700,000 Bitcoins due to theft over the past few years. By the end of the month, it had suspended all trading and filed for bankruptcy protection, which would contribute to a 36 percent decline in Bitcoin’s price. It admitted that 100,000 of its own Bitcoin atop 750,000 owned by customers had been stolen.

Mt. Gox is now undergoing bankruptcy rehabilitation in Japan overseen by court-appointed trustee and veteran bankruptcy lawyer Nobuaki Kobayashi to establish a process for compensating the 24,000 victims who filed claims. There’s now 137,892 Bitcoin, 162,106 Bitcoin Cash, and some other forked coins in Mt. Gox’s holdings, along with $630 million from the sale of 25 percent of the Bitcoin Kobayashi handled at a precient price point above where it is today. But five years later, creditors still haven’t been paid back. 

A Rescue Attempt

Brock Pierce, the eccentric crypto celebrity

Pierce had actually tried to acquire Mt. Gox in 2013. The child actor known from The Mighty Ducks had gone on to work with a talent management company called Digital Entertainment Network. But accusations of sex crime led Pierce and some team members to flee the US to Spain until they were extradited back. Pierce wasn’t charged and paid roughly $21,000 to settle civil suits, but his cohorts were convicted of child molestation and child pornography.

The situation still haunts Pierce’s reputation and makes some in the industry apprehensive to be associated with him. But he managed to break into the virtual currency business, setting up World Of Warcraft gold mining farms in China. He claims to have eventually run the world’s largest exchanges for WOW Gold and Second Life Linden Dollars.

Soon Pierce was becoming a central figure in the blockchain scene. He co-founded Blockchain Capital, and eventually the EOS Alliance as well as a “crypto utopia” in Puerto Rico called Sol. His eccentric, Burning Man-influenced fashion made him easy to spot at the industry’s many conferences.

As Bitcoin and Mt. Gox rose in late 2012, Pierce tried to buy it, but “my biggest investor was Goldman Sachs. Goldman was not a fan of me buying the biggest Bitcoin exchange” due to the regulatory issues, Pierce tells me. But he also suspected the exchange was built on a shaky technical foundation that led him to stop pursuing the deal. “I thought there was a big risk factor in the Mt. Gox back-end. That was may intuition and I’m glad I was because my intuition was dead right.”

After Mt. Gox imploded, Pierce claims his investment group Sunlot Holdings successfully bought founder McCaleb’s 12 percent stake for 1 Bitcoin, though McCaleb says he didn’t receive the Bitcoin and it’s not clear if the deal went through. Pierce also claims he had a binding deal with Karpeles to buy the other 88 percent of Mt. Gox, but that Karpeles tried to pull out of the deal that remains in legal limbo.

The Supposed Villain

The Sunlot has since been trying to handle the bankruptcy proceedings, but that arrangement was derailed by a lawsuit from CoinLab. That company had partnered with Mt. Gox to run its North American operations but claimed it never received the necessary assets, and sued Mt. Gox for $75 million, though Mt. Gox countersued saying CoinLab wasn’t legally certified to run the exchange in the US and that it hadn’t returned $5.3 million in customer deposits. For a detailed account the tangle of lawsuits, check out Reuters’ deep-dive into the Mt. Gox fiasco.

CoinLab co-founder Peter Vessenes

This week, CoinLab co-founder Peter Vessenes increased the claim and is now seeking $16 billion. Pierce alleges “this is a frivolous lawsuit. He’s claiming if [the partnership with Mt. Gox] hadn’t been cancelled, CoinLab would have been Coinbase and is suing for all the value. He believes Coinbase is worth $16 billion so he should be paid $16 billion. He embezzled money from Mt. Gox, he committed a crime, and he’s trying to extort the creditors. He’s holding up the entire process hoping he’ll get a payday.” Later, Pierce reiterated that “Coinlab is the villain trying to take all the money and see creditors get nothing.” Industry sources I spoke to agreed with that characterization

Mt. Gox customers worried that they might only receive the cash equivalent of their Bitcoin according to the currency’s $486 value when Gox closed in 2014. That’s despite the rise in Bitcoin’s value rising to around 7X that today, and as high as 40X at the currency’s peak. Luckily, in June 2018 a Japanese District Court halted bankruptcy proceedings and sent Mt. Gox into civil rehabilitation which means the company’s assets would be distributed to its creditors (the users) instead of liquidated. It also declared that users would be paid back their lost Bitcoin rather than the old cash value.

The Plan For Gox Rising

Now Pierce and Sunlot are attempting another rescue of Mt. Gox’s  $1.2 billion assets. He wants to track down the remaining cryptocurrency that’s missing, have it all fairly valued, and then distribute the maximum amount to the robbed users with Mt. Gox equity shareholders including himself receiving nothing. That’s a much better deal for creditors than if Mt. Gox paid out the undervalued sum, and then shareholders like Pierce got to keep the Bitcoins or proceeds of their sale at today’s true value. “I‘ve been very blessed in my life I did commit to giving my first billion away” Pierce notes, joking that this plan could account for the first $700 million he plans to ‘donate’.

“Like Game Of Thrones, the last season of Mt. Gox hasn’t been written” Pierce tells me, speaking in terms HBO’s Silicon Valley would be quick to parody. “What kind of ending do we want to make for it? I’m a Joseph Campbell fan so I’m obviously going to go with a hero’s journey, with a rise and a fall, and then a rise from the ashes like a phoenix.”

But to make this happen, Sunlot needs at least half of those Mt. Gox users seeking compensation, or roughly 12,000 that represent the majority of assets, to sign up to join a creditors committee. That’s where GoxRising.com comes in. The plan is to have users join the committee there so they can present a united voice to Kobayashi about how they want Mt. Gox’s assets distributed. “I think that would allow the process to move faster than it would otherise. Things are on track to be resolved in the next three to five years. If [a majority of creditors sign on] this could be resolved in maybe 1 year.

Beyond providing whatever the Mt. Gox estate pays out, Pierce wants to create a Gox Coin that gives original Mt Gox creditors a stake in the new company. He plans to have all of Mt. Gox’s equity wiped out, including his own. Then he’ll arrange to finance and tokenize an independent foundation governed by the creditors that will seek to recover additional lost Mt. Gox assets and then distribute them pro rata to the Gox Coin holders. There are plenty of unanswered questions about the regulatory status of a Gox Coin and what holders would be entitled to, Pierce admits.

Meanwhile, Pierce is bidding to buy the intangibles of Mt. Gox, aka the brand and domain. He wants to then relaunch it as a Gox or Mt. Gox exchange that doesn’t provide custody itself for higher security.

“We want to offer [creditors] more than the bankruptcy trustee can do on its own” Pierce tells me. He concedes that the venture isn’t purely altruistic. “If the exchange is very successful I stand to benefit sometime down the road.” Still, he stands by his plan, even if the revived Mt. Gox never rises to legitimately challenge Binance, Coinbase, and other leading exchanges. Pierce concludes, “Whether we’re successful or not, I want to see the creditors made whole.” Those creditors will have to decide for themselves who to trust.

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Anchorage emerges with $17M from a16z for ‘omnimetric’ crypto security

I’m not allowed to tell you exactly how Anchorage keeps rich institutions from being robbed of their cryptocurrency, but the off-the-record demo was damn impressive. Judging by the $17 million Series A this security startup raised last year led by Andreessen Horowitz and joined by Khosla Ventures, #Angels, Max Levchin, Elad Gil, Mark McCombe of Blackrock and AngelList’s Naval Ravikant, I’m not the only one who thinks so. In fact, crypto funds like Andreessen’s a16z crypto, Paradigm and Electric Capital are already using it.

They’re trusting in the guys who engineered Square’s first encrypted card reader and Docker’s security protocols. “It’s less about us choosing this space and more about this space choosing us. If you look at our backgrounds and you look at the problem, it’s like the universe handed us on a silver platter the Venn diagram of our skill set,” co-founder Diogo Monica tells me.

Today, Anchorage is coming out of stealth and launching its cryptocurrency custody service to the public. Anchorage holds and safeguards crypto assets for institutions like hedge funds and venture firms, and only allows transactions verified by an array of biometrics, behavioral analysis and human reviewers. And because it doesn’t use “buried in the backyard” cold storage, asset holders can actually earn rewards and advantages for participating in coin-holder votes without fear of getting their Bitcoin, Ethereum or other coins stolen.

The result is a crypto custody service that could finally lure big-time commercial banks, endowments, pensions, mutual funds and hedgies into the blockchain world. Whether they seek short-term gains off of crypto volatility or want to HODL long-term while participating in coin governance, Anchorage promises to protect them.

Evolving past “pirate security”

Anchorage’s story starts eight years ago when Monica and his co-founder Nathan McCauley met after joining Square the same week. Monica had been getting a PhD in distributed systems while McCauley designed anti-reverse engineering tech to keep U.S. military data from being extracted from abandoned tanks or jets. After four years of building systems that would eventually move more than $80 billion per year in credit card transactions, they packaged themselves as a “pre-product acqui-hire” Monica tells me, and they were snapped up by Docker.

As their reputation grew from work and conference keynotes, cryptocurrency funds started reaching out for help with custody of their private keys. One had lost a passphrase and the $1 million in currency it was protecting in a display of jaw-dropping ignorance. The pair realized there were no true standards in crypto custody, so they got to work on Anchorage.

“You look at the status quo and it was and still is cold storage. It’s the same technology used by pirates in the 1700s,” Monica explains. “You bury your crypto in a treasure chest and then you make a treasure map of where those gold coins are,” except with USB keys, security deposit boxes and checklists. “We started calling it Pirate Custody.” Anchorage set out to develop something better — a replacement for usernames and passwords or even phone numbers and two-factor authentication that could be misplaced or hijacked.

This led them to Andreessen Horowitz partner and a16z crypto leader Chris Dixon, who’s now on their board. “We’ve been buying crypto assets running back to Bitcoin for years now here at a16z crypto. [Once you’re holding crypto,] it’s hard to do it in a way that’s secure, regulatory compliant, and lets you access it. We felt this pain point directly.”

Andreessen Horowitz partner and Anchorage board member Chris Dixon

It’s at this point in the conversation when Monica and McCauley give me their off-the-record demo. While there are no screenshots to share, the enterprise security suite they’ve built has the polish of a consumer app like Robinhood. What I can say is that Anchorage works with clients to whitelist employees’ devices. It then uses multiple types of biometric signals and behavioral analytics about the person and device trying to log in to verify their identity.

But even once they have access, Anchorage is built around quorum-based approvals. Withdrawals, other transactions and even changing employee permissions requires approval from multiple users inside the client company. They could set up Anchorage so it requires five of seven executives’ approval to pull out assets. And finally, outlier detection algorithms and a human review the transaction to make sure it looks legit. A hacker or rogue employee can’t steal the funds even if they’re logged in because they need consensus of approval.

That kind of assurance means institutional investors can confidently start to invest in crypto assets. That swell of capital could help replace the retreating consumer investors who’ve fled the market this year, leading to massive price drops. The liquidity provided by these asset managers could keep the whole blockchain industry moving. “Institutional investing has had centuries to build up a set of market infrastructure. Custody was something that for other asset classes was solved hundreds of years ago, so it’s just now catching up [for crypto],” says McCauley. “We’re creating a bigger market in and of itself,” Monica adds.

With Anchorage steadfastly handling custody, the risk these co-founders admit worries them lies in the smart contracts that govern the cryptocurrencies themselves. “We need to be extremely wide in our level of support and extremely deep because each blockchain has details of implementation. This is inherently a very difficult problem,” McCauley explains. It doesn’t matter if the coins are safe in Anchorage’s custody if a janky smart contract can botch their transfer.

There are plenty of startups vying to offer crypto custody, ranging from Bitgo and Ledger to well-known names like Coinbase and Gemini. Yet Anchorage offers a rare combination of institutional-since-day-one security rigor with the ability to participate in votes and governance of crypto assets that’s impossible if they’re in cold storage. Down the line, Anchorage hints that it might serve clients recommendations for how to vote to maximize their yield and preserve the sanctity of their coin.

They’ll have crypto investment legend Chris Dixon on their board to guide them. “What you’ll see is in the same way that institutional investors want to buy stock in Facebook and Google and Netflix, they’ll want to buy the equivalent in the world 10 years from now and do that safely,” Dixon tells me. “Anchorage will be that layer for them.”

But why do the Anchorage founders care so much about the problem? McCauley concludes that, “When we look at what’s potentially possible with crypto, there a fundamentally more accessible economy. We view ourselves as a key component of bringing that future forward.”

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