black friday
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US shopping app downloads on Black Friday reached a record 2.8M installs
Many U.S. consumers spent this year’s Black Friday sales event shopping from home on mobile devices. That led to first-time installs of mobile shopping apps in the U.S. to break a new record for single-day installs on Black Friday 2020, according to a report from Sensor Tower. The firm estimates that U.S. consumers downloaded approximately 2.8 million shopping apps on November 27th — a figure that’s up by nearly 8% over last year.
However, this number doesn’t necessarily represent faster growth than in 2019, which also saw about an 8% year-over-year increase in Black Friday shopping app installs, the report noted. This could be because mobile shopping and the related app installs are now taking place throughout the month of November, though, as retailers adjusted to the pandemic and other online shopping trends by hosting earlier sales or even month-long sales events.
Image Credits: Sensor Tower
The data seems to indicate this is true. Between November 1 and November 29, U.S. consumers downloaded approximately 59.2 million shopping apps from across the App Store and Google Play — an increase of roughly 15% from the 51.7 million they downloaded in Novenber 2019. That’s a much higher figure than the 2% year-over-year growth seen during this same period in 2019.
Another shift taking place in mobile shopping is the growing adoption of apps from brick-and-mortar retailers. During the first three quarters of 2020, apps from brick-and-mortar retailers grew installs 27%. This trend continued on Black Friday, when five out of the top 10 mobile shopping apps were those from brick-and-mortar retailers, led by Walmart.
Image Credits: Sensor Tower
Walmart saw the highest adoption this year, with around 131,000 Black Friday installs, followed by Amazon at 106,000, then Shopify’s Shop at 81,000. Combined, the top 10 apps saw 763,000 total new installs, or 27% of the first-time downloads in the Shopping category.
Because the firms are only looking at new app installs, they aren’t giving a full picture of the U.S. mobile shopping market, as many consumers already have these apps installed on their devices. And many more simply shop online via a desktop or laptop computer.
To give these figures some context, Shopify reported on Saturday it had seen record Black Friday sales of $2.4 billion, with 68% on mobile. And today, Amazon announced its small business sales alone topped $4.8 billion from Black Friday to Cyber Monday, a 60% year-over-year increase, but it didn’t break out the percentage that came from mobile.
Sensor Tower and rival app store analytics firm App Annie largely agreed on the top five shopping apps downloaded this Black Friday. They both saw Walmart again beating Amazon to become the most-downloaded U.S. shopping app on Black Friday — as it did in 2019. The two firms reported that Amazon remained No. 2 by downloads, followed by Shopify’s Shop app, then Target. However, Sensor Tower put Best Buy in fifth place, followed by Nike, while App Annie saw those positions swapped.
Image Credits: App Annie
The rest of Sensor Tower’s top 10 included SHEIN, Sam’s Club, Klarna, then Offer Up, while App Annie’s list was rounded out by SHEIN, Sam’s Club, Wish, then Offer Up.
The pandemic’s impact may not have been obvious given the growth in online shopping this year, but the recession it triggered has played a role in how U.S. consumers are paying for their purchases. “Buy Now, Pay Later” apps like Klarna were up this year, even breaking into the top 10 per Sensor Tower’s data. The firm also noted that many new shopping apps launched this year focused on discounts and deals, and retailers ran longer sales this year, as well.
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US mobile app stores had their biggest day ever on Black Friday 2018
Black Friday wasn’t just a boon for e-commerce retailers, it helped the mobile app stores break new records, too. According to a new report from Sensor Tower, the combined consumer spending across the U.S. Apple App Store and Google Play on Black Friday 2018 reached $75.9 million — a record for the most ever spent in a single day on both stores.
The App Store accounted for most of that figure, however, with U.S. consumers spending a record $52 million on Black Friday. That’s a 31.6 percent increase in spending over last year’s shopping event, when consumers then spent $39.5 million.
It’s also notably higher than Christmas 2017, when spending reached $39.8 million — typically a strong day for app purchases and in-app sales, as consumers unwrap new iPhones.
The App Store’s $52 million was more than double the $23.9 million spent on Google Play during the same time.
Sensor Tower attributes the increased spending to a variety of factors, largely driven by mobile gaming. Game makers this year got in on the Black Friday action by offering players discounts on in-app purchases and other special bundles.
On the U.S. App Store, mobile gaming accounted for 68 percent of Black Friday spending, with consumers spending $35.4 million on games. That’s a 63 percent increase from the week prior, the report notes.
Other categories saw a boost, too, including Food & Drink and Sports — both reflective of the leisure time consumers had over the holidays. Food & Drink grew 34 percent while Sports grew 49 percent, Sensor Tower found, with top apps like NYT Cooking and ESPN: Live Sports and Scores benefiting from the surge.
Though the Black Friday shopping holiday is heavily associated with the U.S. because of its ties to Thanksgiving, the sales event is making its way around the world, too.
On the mobile app stores, that meant worldwide consumer spending saw a jump this year, as well.
The firm found that $117.3 million was spent by App Store users outside the United States on Black Friday, bringing the global total to $169.3 million, up 18.4 percent from 2017. The spending outside the U.S. was up 13.9 percent year-over-year, but that’s lower than the U.S.’s year-over-year growth of 31.6 percent between Black Friday 2017 and Black Friday 2018.
Also of note: While Amazon had its biggest day ever on Cyber Monday 2018, Cyber Monday didn’t perform as well on the app stores. In the U.S., app revenue was up about 20 percent versus the previous Cyber Monday, to reach an estimated $37 million.
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Black Friday drove half a million new users to the top shopping apps
More U.S. consumers were shopping on mobile devices on Black Friday this year, with $2.1 billion in sales coming from smartphones. This trend was also reflected across the U.S. App Store. According to new data from Sensor Tower out this morning, the top 10 shopping apps on the App Store added half a million first-time users on Black Friday. That’s up 16.3 percent from the same day in 2017, the firm found.
Overall, new shopping app installs grew 9 percent over last year, to reach approximately 1.8 million. To be clear, this number is new downloads, not re-downloads from someone who previously had the app installed on their device, but deleted it at some point. (Of course, those consumers may have already been customers on the web.)
Not surprisingly, Amazon’s app was the most installed, as it has been in years past. But Walmart’s app gained steam as it saw more significant year-over-year growth, the report said.
This year, Amazon added around 115,000 new app users, up 11.7 percent from 2017. Walmart, however, added 95,000 first-time users, up 39.7 percent over last year. Target’s app, which was the third most installed this year, grew 3.3 percent, from 2017 with around 62,000 new users.
The rest of the top 10 was rounded out by Wish, Best Buy, eBay, Offer Up, Fashion Nova, Macy’s and JCPenney. This includes both brick-and-mortar and online retailers.
In terms of online-only retailers, the list looked a little different. Amazon was still in the lead, but was then followed by Wish, eBay, Offer Up, Fashion Nova, GOAT, Poshmark, Letgo, Zaful and Shein.
Walmart, meanwhile, was the most-downloaded app out of all the brick-and-mortar retailers, followed by Target, Best Buy, Macy’s, JCPenney, Nike, Ulta, Forever 21, Hollister and Sephora.
Overall, new downloads from the brick-and-mortar apps were up 24.7 percent over last year’s Black Friday, while the online-only apps grew around 20 percent.
Of these, Best Buy also had a good year in terms of new installs, the firm said. Around 34.5 percent new users installed its app for the first time, with about 39,000 new downloads in 2018 compared to 29,000 in 2017.
Sensor Tower wasn’t the only App Store intelligence firm predicting a boost in mobile shopping for this year’s Black Friday. App Annie also forecast the sales holiday in 2018 would break new records.
In the two-week period including Thanksgiving, Black Friday and Cyber Monday, App Annie was predicting a 25 percent increase in time spent in shopping apps on Android devices — nearly double from the four years prior.
However, the Google Play numbers aren’t in yet to confirm this. They should be available later in the week.
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This $199 PS4 and ‘Spider-Man’ Black Friday bundle has my bargain-sense tingling
I’m calling it — this is the best deal of this year’s Black Friday season, for gamers anyway. It’s amazing. It’s spectacular. Sony is selling a PlayStation 4 Slim with the new Spider-Man game for $199. That’s way too little money.
The 1TB PS4 slim currently retails for $300, and that used to be the cost of the 500 GB one. So a $199 price for the improved, terabyte-capacity console would already be a great deal. But throwing Spider-Man in there? I’m not usually one to call out individual details for Black Friday (we’ll have a roundup), but this is ridiculous.
That game came out just the other day, and has garnered absolute rave reviews; plenty of TechCrunch staff have lost dozens of hours to it, and expansions are on the way to suck even more time. It’s still going for full price most places, so that’s worth $50 or $60 right there.
I own a PS4 already and I’m going to do this. The Slim update didn’t change a lot, but it’s quieter, easier to use (no more invisible buttons!), and of course considerably smaller. Getting it for $139 is a no-brainer. Comes with a controller too, obviously. Then I trade in the old one and pick up Tetris Effect on store credit!
For comparison, both Microsoft and Nintendo are offering their basic consoles with a popular game bundled in for $299. Obviously Sony is looking to eat their lunch.
Sure, you could also save your money for a PS4 Pro. But the benefits there, while I wouldn’t call them dubious by any means, aren’t really must-haves for most gamers. Red Dead Redemption 2 isn’t going to look that much better unless you’ve also got a 4K HDR setup and all that jazz. If you’re super into the AAA games and best possible graphics, by all means go for it, but for the rest of us who’d rather buy another 4 or 5 games with the money we saved? Slim it is.
There’s also a PSVR bundle for $200 and controllers are cheaper too. But the Slim is obviously the centerpiece here. You’ll have to go to “participating retailers” and probably fight people like me to get the deal, which goes live on November 18 like all the others.
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PayPal says mobile shopping accounted for a third of Thanksgiving & Black Friday sales
New data from PayPal further confirms mobile’s contribution to e-commerce retailers’ bottom lines over Thanksgiving and Black Friday. According to data from its network, mobile devices accounted for a third of all total payment volume on both of these top shopping days this year – figures that back up earlier reports that mobile accounted for roughly a third of online… Read More
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Here’s What Cards Against Humanity Is Doing With The $71,145 They Made On Black Friday
While a lot of the US was out and about shopping for themselves or others for the holidays, Cards Against Humanity ran their own Black Friday campaign, asking for $5 and in return the buyer would get nothing. Nada. Zip. And the buyers (all 11,248 of them) LIKED it. Today, the team shared that they’d made a grand total of $71,145 in one day and let us in on what they would be buying… Read More
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Black Friday Online Sales Up 8.5% Over Last Year, 20% Of Sales Came From iOS
Online retailers had a good Black Friday, with sales up over 8% from a year ago, and nearly 47% of online traffic coming from mobile devices throughout the day. Mobile played a big role this year in terms of both traffic and sales, and yesterday was especially notable for being the first Thanksgiving Day where mobile traffic to online retailers accounted for more than half of all online traffic. Read More
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