Uber doubles down on micromobility

Published December 17, 2019

Hello and welcome back to our regular morning look at private companies, public markets and the grey space in between.

Today we’re looking into Uber’s bike bet and what the push could mean for Lime and other micromobility companies working to find a sustainable business model. As profitability comes back into vogue among investors at the expense of growth, both Uber and a cadre of mobility-focused startups are hoping that electric- and pedal-powered transport pay off.

Let’s take a look.

Uber’s bike push

Uber is most famous for its ride-hailing business, and the on-demand car-hire service that Uber was founded upon still generates the bulk of its revenue. In its most recent quarter, for example, Uber’s ride-hailing segment generated $2.86 billion in adjusted net revenue. The next-largest Uber business, its Uber Eats segment, generated a comparatively modest $392 million in adjusted net revenue.

Which brings us to the smaller Uber efforts. Freight, its aptly-named hauling business, brought in $218 million in adjusted net revenue in the same quarter (Q3 2019). And finally, Uber’s “Other Bets” segment was responsible for $38 million in adjusted net revenue. That was the smallest result, but also the fastest-growing, exploding from $3 million in adjusted net revenue in the year-ago quarter.

While Q3 2019 was better for Uber than its preceding periods regarding growth, the company’s slowing expansion and stiff losses (its net loss in the period came to $1.16 billion), have left the global transportation giant hunting for new revenue. And its Other Bets segment, which includes incomes from “dockless e-bikes and e-scooters,” is growing like heck.

This recent news item was therefore not surprising:

“We want to double down on micromobility,” Christian Freese, Jump’s head of EMEA, told CNBC in an interview. “We have seen how beautifully it works with our core business and ride sharing, and want to invest more and deeper, especially in Europe.”

Uber claims adoption of Jump’s bikes and scooters in Europe has outpaced that of the U.S. in the last eight months. It says more than 500,000 Europeans rode the vehicles in the last eight months alone, racking up 5 million trips in total.

The move by Uber makes good sense. The firm needs to grow, it has found a vein of consumer interest to mine, and it has the scale (financial, and in terms of an existing userbase) to pull off the scheme.

Of course, even if Uber quadrupled its Other Bets income (which includes more than just micromobility dollars), the segment would only add up to around 4% of its Rides adjusted net revenue (using the company’s Q3 figure for reference.) Growth, however, is growth, and investors love a story.

Uber is not the only company that wants to make bikes and scooters work at scale. There are a number of startups around the world that have raised rafts of capital to do just that. And they don’t want Uber to win.

Lime’s new thing

Lyft’s app code reveals unlaunched bike or scooter feature

Published June 19, 2018

Lyft hasn’t acquired a bike-sharing startup or gotten a scooter permit yet, but it’s already preparing its app for them with a feature codenamed “last mile.” Code and screenshots dug out of Lyft’s Android app reveal a way to search a map for last-mile vehicles, and scan a QR code or enter a pin to unlock them.

These materials come to TechCrunch from Jane Manchun Wong, who’s recently established herself as a prolific app code investigator. Her work has led to TechCrunch scoops on Instagram video calling and Usage Insights, Twitter encrypted DMs and Facebook’s personalized emoji Avatars that were confirmed by the companies.

Lyft’s entrance into last-mile vehicles could win customers looking for quick, cheap and exciting transportation beyond the longer car trips it already offers. Renting scooters or bikes from the same app as its car rideshare options would allow it to compete with dedicated last-mile provides like LimeBike and Bird that don’t benefit from the customer cross-pollination. It would also help it keep up with Uber, which recently acquired electric bike-share startup JUMP.

The screenshots show a map you can browse to find nearby vehicles plus a “Scan to ride” button. That brings up a barcode scanner for unlocking the vehicle, though there’s also an option to enter four-digit pin code on your phone for unlocking. Code reveals that vehicles can have a status of “Idle, Unlocking, In Ride, Locked, or Post Ride.”

Lyft is one of a dozen companies the SF Chronicle reports have applied for five dockless scooter permits from San Francisco Municipal Transportation Agency. Regarding these new in-app materials, a Lyft spokesperson told TechCrunch, “As has been reported I can confirm that we’ve submitted an application to the SFMTA but we aren’t sharing any further details at this time.”

Lyft is vying for a permit alongside Uber, Spin, LimeBike, Bird, Razor, Scoot, Ofo, Skip, CycleHop, Ridecell, and USSCooter. SF recently banned scooter rentals after an unregulated invasion by several of these companies saw the vehicles strewn on sidewalks, obstructing pedestrians.

Lyft’s Android code includes new “last mile” features

Meanwhile, The Information reports that Lyft is in talks to acquire Mobike, offering $250 million or more for the startup that operates NYC’s Citi Bikes, and SF’s Ford GoBikes. But Axios reports Uber is trying to muscle in with its own bid, which could block Lyft or at least force it to pay a higher price. Lyft already offers bike rentals in Baltimore, but only through the Baltimore Bike Share app, not its own.

Some might see all this as premature, with scooter rentals existing in few cities and considerable backlash from some citizens. But given the alternatives are either slow walking, or ridesharing that can increase traffic congestion, create more carbon emissions and be quite expensive for short trips, many who give scooters a shot are finding them quite pleasant.

A driver displays Uber and Lyft ridesharing signs in his car windscreen in Santa Monica, California, U.S., May 23, 2016. About a half dozen ride-hailing firms have rushed into Texas tech hub Austin after market leaders Uber and Lyft left the city a little over a month ago in a huff over municipal requirements that they fingerprint drivers. REUTERS/Lucy Nicholson/Files

Hopefully, cities will focus on giving permits to dockless bike and scooter companies willing to incentivize proper parking, bike lane riding and helmet usage, and that build reliable hardware that doesn’t end up broken or out of battery on the streets. Given Lyft’s more cooperative brand in comparison to Uber’s more confrontational style, it could leverage its public perception to gain access to markets with these vehicles.

If those permits or acquisitions come through, Lyft clearly wants to move fast to get last-mile transportations in customers’ hands and under their feet.

Transit aggregates bike-share bike locations from multiple services in Seattle and Washington, DC

Published October 5, 2017

With multiple bike-share services to choose from, it can be a pain to open up two or three apps just to see which has the bike closest to you. Transit, an app that shows (you guessed it) transit options nearby and recently raised $5M, now tracks multiple services on its maps of Seattle and Washington, D.C., showing you the best bike to go to regardless of who operates it. Read More