Bike
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Electric-bike maker Cowboy has released a new iteration of its bike, the Cowboy 3. It’s a relatively small update that should make the experience better for newcomers. The first orders will be delivered at the end of July and the Cowboy 3 is now slightly more expensive at €2,290 or £1,990 ($2,500).
The bike still looks a lot like the Cowboy 2 that I reviewed last year. It has a triangle-shaped aluminum frame with integrated pill-shaped lights. The handlebar is still perfectly straight like on a mountain bike.
Compared to the previous generation, the company has replaced the rubber and fiberglass belt with a carbon belt. It should be good to go for 30,000 km.

Like on the previous bike, there are no gears or buttons to control motor assistance. As soon as you start pedaling, motor assistance kicks in automatically.
But the gear ratio has been tweaked on this version. It’s now a bit lower, which means it’ll be easier to start pedaling at a traffic light. It’s going to have an impact on your top speed though as electric bikes assist you up to a certain speed and you have to rely on your good old feet above that legal limit.
The wheels and tires have been slightly tweaked as well. Instead of off-the-shelf Panaracer tires, Cowboy is now using custom-made tires with a puncture protection layer. Rims are larger as well.
The saddle, hydraulic brakes and brake pads remain unchanged. The Cowboy 3 still features a detachable battery, something that is still missing from VanMoof’s e-bikes and the newly announced Gogoro Eeyo e-bikes.
Overall, the bike weighs 16.9 kg. It now comes in three colors — black and two shades of grey.
New and existing Cowboy customers will be able to download a new version of the app with a handful of new features. You’ll be able to turn on auto-unlock to … automatically unlock your bike when you approach without having to open the app on your phone.
With theft detection, users will receive a notification as soon as your bike is moving. There will be a new crash detection feature that notifies an emergency contact and an air quality indicator in the app.
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Electric-bike maker Cowboy has recruited a well-known name when it comes to mobile app design. Jeremy Le Van co-founded Sunrise, a well-designed calendar app that was acquired by Microsoft back in 2015. Le Van will become VP of Product and lead the development of Cowboy’s mobile app.
Following Sunrise’s acquisition, Le Van worked for Microsoft. Sunrise has been the foundation for the calendar feature of the Outlook mobile app.
“I am incredibly excited to join the Cowboy team and bring my insights into how we can transform the smart bicycle market to make it more appealing to the mobile-first generation,” he said in a statement.
Of course, Cowboy is a hardware company, as it designs and sells an e-bike. The company wants to make e-bikes more efficient. It features an automatic transmission — motor assistance kicks in automatically when you need it the most, such as when you start pedaling, you accelerate or you go uphill.
Cowboy bikes also feature integrated lights (with a rear light that flashes when you break), a rubber and glass fiber belt and a removable battery. Like VanMoof bikes, it has built-in GPS tracking and an integrated SIM card — you unlock the bike with your phone.
But the mobile app is also an essential part of the experience. You can configure the lights, check the battery and get stats from the app. Let’s see how it evolves with today’s appointment.
Cowboy is currently available in Belgium, France, Germany, the Netherlands and Austria. The startup has raised a €10 million Series A funding round from Tiger Global, Index Ventures, Hardware Club and others.
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Smartbike startup Vanhawks, part of the Y Combinator Winter 2015 class, has raised $1.6 million from Real Ventures, Olympic triathlon gold medallist Simon Whitfield, Brenda Irwin of Relentless Pursuit partners and various angels. The company will use the funding to help deliver its Valour smartbike, which raised over $820,000 on Kickstarter last year, to its first customers starting this spring. Read More
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