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California has no water and lots of liquidity
Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.
Danny, Natasha, and Alex were on deck this week, with Grace on the recording and edit. But, if you want to hear more about Robinhood, this is not the episode for you. If you want to learn more about the consumer fintech company’s IPO filing this is the episode you want. Basically, Robinhood filed after we had wrapped taping, so we had to do a special pod for the news.
So, this is the everything-but-Robinhood episode. And here’s what’s inside of it:
- Startup and investor tensions at Bessemer and Hinge Health. Natasha has the latest.
- Didi’s IPO, and what’s going on with Chinese IPOs more generally. Also SentinelOne’s expensive and notable debut.
- And then all things Duolingo, including TechCrunch’s overview and more in-depth look.
- From the venture capital side of things, Zipline raised $250 million, Daylight raised $5 million, Articulate raised $1.5 billion, Acceleprise rebranded to Forum Ventures, and Peanut put together a micro-fund.
- We closed with Neeva, Brave, and other alternative search tools. Alex has a piece coming on the subject, once he gets around to finishing it.
A four-episode week! With only Grace handling production! She’s amazing.
Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday morning at 7:00 a.m. PST, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.
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Father and son duo take on global logistics with Optimal Dynamics’ sequential decision AI platform
Like “innovation,” machine learning and artificial intelligence are commonplace terms that provide very little context for what they actually signify. AI/ML spans dozens of different fields of research, covering all kinds of different problems and alternative and often incompatible ways to solve them.
One robust area of research here that has antecedents going back to the mid-20th century is what is known as stochastic optimization — decision-making under uncertainty where an entity wants to optimize for a particular objective. A classic problem is how to optimize an airline’s schedule to maximize profit. Airlines need to commit to schedules months in advance without knowing what the weather will be like or what the specific demand for a route will be (or, whether a pandemic will wipe out travel demand entirely). It’s a vibrant field, and these days, basically runs most of modern life.
Warren B. Powell has been exploring this problem for decades as a researcher at Princeton, where he has operated the Castle Lab. He has researched how to bring disparate areas of stochastic optimization together under one framework that he has dubbed “sequential decision analytics” to optimize problems where each decision in a series places constraints on future decisions. Such problems are common in areas like logistics, scheduling and other key areas of business.
The Castle Lab has long had industry partners, and it has raised tens of millions of dollars in grants from industry over its history. But after decades of research, Powell teamed up with his son, Daniel Powell, to spin out his collective body of research and productize it into a startup called Optimal Dynamics. Father Powell has now retired full-time from Princeton to become chief analytics officer, while son Powell became CEO.
The company raised $18.4 million in new funding last week from Bessemer led by Mike Droesch, who recently was promoted to partner earlier this year with the firm’s newest $3.3 billion fundraise. The company now has 25 employees and is centered in New York City.
So what does Optimal Dynamics actually do? CEO Powell said that it’s been a long road since the company’s founding in mid-2017 when it first raised a $450,000 pre-seed round. We were “drunkenly walking in finding product-market fit,” Powell said. This is “not an easy technology to get right.”
What the company ultimately zoomed in on was the trucking industry, which has precisely the kind of sequential decision-making that father Powell had been working on his entire career. “Within truckload, you have a whole series of uncertain variables,” CEO Powell described. “We are the first company that can learn and plan for an uncertain future.”
There’s been a lot of investment in logistics and trucking from VCs in recent years as more and more investors see the potential to completely disrupt the massive and fragmented market. Yet, rather than building a whole new trucking marketplace or approaching it as a vertically integrated solution, Optimal Dynamics decided to go with the much simpler enterprise SaaS route to offer better optimization to existing companies.
One early customer, which owned 120 power units, saved $4 million using the company’s software, according to Powell. That was a result of better utilization of equipment and more efficient operations. They “sold off about 20 vehicles that they didn’t need anymore due to the underlying efficiency,” he said. In addition, the company was able to reduce a team of 10 who used to manage trucking logistics down to one, and “they are just managing exceptions” to the normal course of business. As an example of an exception, Powell said that “a guy drove half way and then decided he wanted to quit,” leaving a load stranded. “Trying to train a computer on weird edge events [like that] is hard,” he said.
Better efficiency for equipment usage and then saving money on employee costs by automating their work are the two main ways Optimal Dynamics saves money for customers. Powell says most of the savings come in the former rather than the latter, since utilization is often where the most impact can be felt.
On the technical front, the key improvement the company has devised is how to rapidly solve the ultra-complex optimization problems that logistics companies face. The company does that through value function approximation, which is a field of study where instead of actually computing the full range of stochastic optimization solutions, the program approximates the outcomes of decisions to reduce compute time. We “take in this extraordinary amount of detail while handling it in a computationally efficient way,” Powell said. That’s where we have really “wedged ourselves as a company.”
Early signs of success with customers led to a $4 million seed round led by Homan Yuen of Fusion Fund, which invests in technically sophisticated startups (i.e. the kind of startups that take decades of optimization research at Princeton to get going). Powell said that raising the round was tough, transpiring during the first weeks of the pandemic last year. One corporate fund pulled out at the last minute, and it was “chaos ensuing with everyone,” he said. This Series A process meanwhile was the opposite. “This round was totally different — closed it in 17 days from round kickoff to closure,” he said.
With new capital in the bank, the company is looking to expand from 25 employees to 75 this year, who will be trickling back to the company’s office in the Flatiron neighborhood of Manhattan in the coming months. Optimal Dynamics targets customers with 75 trucks or more, either fleets for rent or private fleets owned by companies like Walmart who handle their own logistics.
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You might have just missed the best time to sell your startup
Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. Want it in your inbox every Saturday? Sign up here.
Happy Saturday, everyone. I do hope that you are in good spirits and in good health. I am learning to nap, something that has become a requirement in my life after I realized that the news cycle is never going to slow down. And because my partner and I adopted a third dog who likes to get up early, please join me in making napping cool for adults, so that we can all rest up for Vaccine Summer. It’s nearly here.
On work topics, I have a few things for you today, all concerning data points that matter: Q1 2021 M&A data, March VC results from Africa, and some surprising (to me, at least) podcast numbers.
On the first, Dan Primack shared a few early first-quarter data points via Refinitiv that I wanted to pass along. Per the financial data firm, global M&A activity hit $1.3 trillion in Q1 2021, up 93% from Q1 2020. U.S. M&A activity reached an all-time high in the first quarter, as well. Why do we care? Because the data helps underscore just how hot the last three months have been.
I’m expecting venture capital data itself for the quarter to be similarly impressive. But as everyone is noting this week, there are some cracks appearing in the IPO market, as the second quarter begins that could make Q2 2021 a very different beast. Not that the venture capital world will slow, especially given that Tiger just reloaded to the tune of $6.7 billion.
On the venture capital topic, African-focused data firm Briter Bridges reports that “March alone saw over $280 million being deployed into tech companies operating across Africa,” driven in part by “Flutterwave’s whopping $170 million round at a $1 billion valuation.”
The data point matters as it marks the most active March that the African continent has seen in venture capital terms since at least 2017 — and I would guess ever. African startups tend to raise more capital in the second half of the year, so the March result is not an all-time record for a single month. But it’s bullish all the same, and helps feed our general sentiment that the first quarter’s venture capital results could be big.
And finally, Index Ventures’ Rex Woodbury tweeted some Edison data, namely that “80 million Americans (28% of the U.S. 12+ population) are weekly podcast listeners, +17% year-over-year.” The venture capitalist went on to add that “62% of the U.S. 12+ population (around 176 million people) are weekly online audio listeners.”
As we discussed on Equity this week, the non-music, streaming audio market is being bet on by a host of players in light of Clubhouse’s success as a breakout consumer social company in recent months. Undergirding the bets by Discord and Spotify and others are those data points. People love to listen to other humans talk. Far more than I would have imagined, as a music-first person.
How nice it is to be back in a time when consumer investing is neat. B2B is great but not everything can be enterprise SaaS. (Notably, however, it does appear that Clubhouse is struggling to hold onto its own hype.)
Look I can’t keep up with all the damn venture capital rounds
TechCrunch Early Stage was this week, which went rather well. But having an event to help put on did mean that I covered fewer rounds this week than I would have liked. So, here are two that I would have typed up if I had had the spare hours:
- Striim’s $50 million Series C. Goldman led the transaction. Striim, pronounced stream I believe, is a software startup that helps other companies move data around their cloud and on-prem setups in real time. Given how active the data market is today, I presume that the TAM for Striim is deep? Quickly flowing? You can supply a better stream-centered word at your leisure.
- Kudo’s $21 million Series A. I covered Kudo last July when it raised $6 million. The company provides video-chat and conferencing services with support for real-time translation. It had a good COVID-era, as you can imagine. Felicis led the A after taking part in the seed round. I’ll see if I can extract some fresh growth metrics from the company next week. One to watch.
And two more rounds that you also might have missed that you should not. Holler raised $36 million in a Series B. Per our own Anthony Ha, “[y]ou may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments, Holler actually manages the app’s search and suggestion experience around that media.”
I feel old.
And in case you are not paying enough attention to Latin American tech, this $150 million Uruguayan round should help set you straight.
Various and sundry
Finally this week, some good news. If you’ve read The Exchange for any length of time, you’ve been forced to read me prattling on about the Bessemer cloud index, a basket of public software companies that I treat with oracular respect. Now there’s a new index on the market.
Meet the Lux Health + Tech Index. Per Lux Capital, it’s an “index of 57 publicly traded companies that together best represent the rapidly emerging Health + Tech investment theme.” Sure, this is branded to the extent that, akin to the Bessemer collection, it is tied to a particular focus of the backing venture capital firm. But what the new Lux index will do, as with the Bessemer collection, is track how a particular venture firm is itself tracking the public comps for their portfolio.
That’s a useful thing to have. More of this, please.
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GetAccept raises $20M Series B, led by Bessemer, to expand its sales platform for SMBs
Last year all-in-one digital sales platform GetAccept raised a $7 million Series A funding round. The platform, which wraps in video, live chat, proposal design, document tracking and e-signatures, has now raised $20 million in Series B funding, led by Bessemer Venture Partners, as the company expands its platform aimed at SMBs. The funding comes as the pandemic means SMBs have largely shifted to remote, and so has their digital sales process.
Last year the funding was led by DN Capital, with participation from BootstrapLabs, Y Combinator and a number of Spotify’s early investors. This round brings GetAccept’s total financing raised to $30 million. GetAccept competes with several separate tools, including well-financed solutions like DocSend, PandaDoc, Showpad, Highspot, DocuSign and Adobe Sign.
Founded in 2015 by Swedish entrepreneurs and Y Combinator alumni Samir Smajic, Mathias Thulin, Jonas Blanck and Carl Carell, GetAccept has expanded from 30 to now 100+ employees over the last 18 months, with offices across the U.S. and EU countries.
Smajic said: “We believe in the power of relationships and want to bring personalized and engaging interactions back to the online sales process. We saw this digital sales shift and change in behavior back in 2015, which is why we founded GetAccept in the first place. The COVID-19 pandemic has accelerated and forced B2B buyers and sellers to go digital, which has placed digital sales models high up on the company agendas. We aim to be the online place where every B2B business happens, in a personal way.”
Alex Ferrara, partner at Bessemer Venture Partners commented: “Bessemer Venture Partners is thrilled to back the ambitious GetAccept team and their vision to empower millions of SMBs to streamline and digitize their end-to-end sales processes. They have built a world-class product, prepared for business transactions that continue to shift permanently online at a rapid pace. We look forward to partnering with GetAccept on the journey ahead.”
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5 VCs discuss the future of SaaS and software after Pfizer’s vaccine breakthrough
Monday’s news that a COVID-19 vaccine candidate looks to be incredibly effective gave investors reasons to believe in a better future. Perhaps COVID-19 won’t be with us for years, investors appeared to think, but will instead become something that we can bend the curve on sooner than we thought.
A strong vaccine would be key toward moving back to life as it was. And for many companies battered by the pandemic, news that one was coming was more than a shot in the arm — it was stock market salvation. Airline shares soared. Cruise companies jumped. Even long-suffering Boeing shares took flight.
The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.
But amidst the cheering, one sector of the stock market, a key comp for a host of startups, took hits. Yes, the high-flying SaaS and cloud stocks that have been such a key narrative in 2020 thanks to the pandemic and low interest rates, fell sharply while other sectors rallied off the vaccine tidings.
SaaS and cloud stocks are off more this morning, though their declines are shallower than Monday’s losses.
We asked yesterday what signal public investors were trying to send with their trades. But that’s just one angle of the picture. So, to better understand how private investors are viewing the same signals, I reached out to a few VCs who invest in SaaS and, in my experience, are worth listening to.
Below I’ve compiled notes from Bessemer’s Mary D’Onofrio, Work Life Ventures’ Brianne Kimmel, Day One Ventures’ Masha Drokova, Floodgate’s Iris Choi and Shasta’s Jacob Mullins on our question.
Are the bulls still bullish? Let’s find out.
SaaS, vaccines and the future of work
D’Onofrio wrote that her firm was still digesting the vaccine news and that it was “too early to say decisively whether or not people will be back to a pre-COVID life in the next few quarters.” That’s fair. Some good vaccine news does not mean that I’ll be back to speed-running United Economy Plus across the country every two weeks come April.
That said, D’Onofrio doesn’t appear too worried about the early-week selloff, noting that SaaS and cloud stocks — as measured via her firm’s cloud index — are still far ahead of other, broader indices this year. Why does that matter? “Stocks are forward-looking,” she said, which tells her “that even with more visibility into returning to ‘normal,’ the market anticipates that cloud companies will still be able to capitalize on the [market expansion] and growth opportunities that COVID helped to propel.”
“The pie,” she concluded, “has expanded.” That’s bullish and fair, I reckon.
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Software stocks set new records despite earnings, pandemic
You might have missed it, but amidst the current political-M&A-pandemic-election-disinformation news cycle we find ourselves in this week, SaaS and cloud companies reached new public market records.
Yesterday, the Bessemer-Nasdaq cloud index closed at 2,035.54, a new record finish for the basket of software companies. And, today, the index broached the 2,040 mark before ceding some ground.
The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.
What matters for our purposes is that with a good chunk of the Q2 earnings cycle behind us, software companies are not only holding onto their gains from earlier in the year, they are managing to add to them, albeit modestly. Of course, valuation expansion during earnings season could still lead to gently falling multiples; as companies grow, if their shares gain value at a slower pace, their price/sales ratio can lose ground.
Regardless, for our purposes it’s notable that recent public market gains are not dissipating. Tech valuation boosts have helped major American indices regain ground lost early in the year, and Q2 earnings were a possible threat to prior progress. So far earnings-related dents are thin on the ground.
So, what’s going on? Why are SaaS and cloud stocks doing so well? Leaning on notes from two VCs — Jamin Ball from Redpoint and Mary D’Onofrio from Bessemer — we can unspool recent valuation highs.
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SaaS and cloud stocks finally give back ground
After a heated run, SaaS and cloud stocks dipped sharply during regular trading on Monday.
According to the category-tracking Bessemer cloud index, public SaaS and cloud stocks dropped around 6.5% today, a material blow to the value of some of the world’s most highly valued companies, measured by sector-averaged revenue multiples.
After recovering all their COVID-19-related losses earlier this year, SaaS and cloud stocks kept on rising, reaching new all-time highs with regularity. But earnings season is starting, meaning that the value of modern software and digital infrastructure companies will soon be tested against Q2 results — results that were recorded fully during the global pandemic.
To hear bulls — both private and public — tell the story, COVID-19 and its ensuing workplace disruptions have provided software companies with a huge boon. Namely, that customers current and future have radically changed their procurement models and will need more software solutions, more quickly, than they previously anticipated. (Stay tuned to The Exchange for more on this later in the week.)
The thought that there are more and better customers coming for SaaS and cloud companies made them relative safe havens in otherwise turbulent public markets; while other industries had uncertain demand curves, the thinking went, software companies were being pushed forward by an accelerating secular shift.
Today, however, the broader markets slipped from early-day positions of strength while SaaS and cloud shares dropped sharply. Prior patterns in investor behavior didn’t hold up, in other words.
Why today brought such sharp selling is not clear. No more, really, than reasons for prior days’ gains were clear at the time. Profit taking? Rotation to other sectors? Whatever you want to ascribe to the day’s declines you can make stick.
For our purposes here at TechCrunch, the dropping share prices of public software companies serves as an anti-signal for late-stage valuations in SaaS startups, and a general headwind toward venture investors making more early-stage bets in the sector. Of course, one day doesn’t change the game. But several days of sharp losses could begin to change sentiment, and days when shares of modern software companies drop by 6% are few and far between.
Earnings are next, but for many companies in the SaaS and cloud world, reporting their results just got easier. When expectations drop, everyone loses a bit of worry, right?
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Bessemer’s Tess Hatch on the evolving aerospace market and COVID-19 adjustments
The aerospace market is evolving quickly and merging with other segments of tech, making it an exciting space for both startups and investors — but the complications of the global pandemic are being felt by both.
Bessemer Venture Partners investor Tess Hatch has been helping guide companies in their portfolio through these strange times, and has been rolling with the punches herself.
Hatch recently spoke to us about the advice she’s been offering startups, which companies are being hit hardest and where opportunity still lies in the frontier tech world. (This interview has been edited for length and clarity.)
Austerity measures and hard-hit hardware
TechCrunch: I’m interested in how the virus is affecting things in the investment world. Have you made any official accommodations, like a change of strategy, or putting off key investments, things like that?
Tess Hatch: Of course, we’re advising startups on things to do, like their employee safety, and implementing working from home, and tools and tips and tricks that can help that. Especially when it comes to hardware companies — it’s kind of hard to work from home when you’re manufacturing.
We’re advising them to really watch their burn, because their top line is not going to hit where they expected it to hit, like a double or triple revenue, it’ll maybe stay the same. If it increases even a little bit, they’re winning. We’re having these individual company-to-company conversations, just advising them on getting through, hopefully just these next couple of quarters, but it could be next year plus.
“We’re advising them to really watch their burn, because their top line is not going to hit where they expected it to. If it increases even a little bit, they’re winning.”
There is the question of new deals that we were looking at and this is a time where entrepreneurs will find amazing opportunities to solve the most pressing/immediate societal challenges and we are here to invest in them. We’re still taking new pitch meetings, new deals, we’re still busy, just doing it in the comfort of our pajamas rather than at the office.
So would you say that it has affected the frequency or the cadence of your investments, on a larger scale?
There’s really been like three partnership meetings since craziness happened. And the number of deals that we’ve talked about in the presentations we’ve had, those have remained the same, but ask that question in three more weeks, and I’m sure it I’ll have a better answer.
One of the funny things we’re talking about is that investors, one of their favorite things is to be able to predict how the future, at least the next year or two, is going to go. But this is one of the greatest times of uncertainty we’ve all lived through. So how are you approaching that when there’s so much that’s uncertain, but there’s so much that you need to know in order to effectively manage your portfolio, give advice and make sound investments?
Right now, it is shaking everything that we’ve believed in so strongly. However, we still are looking out, let’s say two to five-plus years. The real question is if this is going to be, with quarantining and lowering the curve, a little bit more under control by let’s say the summertime, or if this is going to be more than a couple of quarters, say a couple of years.
“It is shaking everything that we’ve believed in so strongly. There are partners at the firm who have been here 20-plus years and this is new for them.”
One of the many things we are advising is for our companies that are able, raise a bit of extra capital now while the water is shut off, but there’s still a little bit trickling from the showerhead… I have not seen anything like this in my short career, but there are partners at the firm who have been here 20-plus years and while they have never seen this particular situation, I’ve been amazed by their ability to deal with these unique challenges and advise our companies on how to get through this. It’s like you said, the uncertainty of just not knowing how long or how drastically this is affecting everything.
I think that the hardware companies that you mentioned, those may have it the hardest because they involve so much travel, so much mailing back and forth of prototypes for testing. Is there any specific advice that you have for hardware companies that are trying to build a product right now?
Unfortunately, most of them have stopped all travel. We’re trying to do as much as we can virtually. The majority of them are smaller teams that are actually making, let’s say, a drone, or an autonomous robot, and they’re just staying six feet apart and taking all of the necessary precautions, doing every-other shifts. So if, say it’s a six-person team, three of them are working in the morning and three of them are working in the afternoon to increase the distance between all of them. The offices — especially where we’re building drones — are huge, so there’s tons of space for everyone.
The real issue though, is our customers aren’t showing up to work, you know? One of our companies, Impossible Aerospace, sells drones to police and fire departments. This is one of the best times to use drones to deliver emergency medical supplies, or even toilet paper and hand sanitizer to people in need. The ones that do have the drones are happy and they’re using them, but the ones that don’t, they’re so overwhelmed with everything else that’s going on.
There are always leads to follow up on, contracts to hammer out and negotiate, improvements you can make to your sales process. Is this something that there actually is a lot of, that even hardware companies can focus on in these downtimes?
At a high level, I’m sure there are people in the organization that can turn and do that. But think about a sales person or business development, there are certain ones that, their entire job is shaking hands or going to these events. I mean, think of marketing spend with no conferences this year, and all that upsets.
Aerospace between air and space
You wrote an article last week for us about a sort of neglected area of the new space industry, the stratosphere. I feel like people have been chasing this for a long time, but that the drawbacks of being in atmosphere are too much, especially when LEO [low Earth orbit] is getting so cheap. Do you really think that things like balloons and blimps are in the cards?
I agree with you that LEO is definitely becoming more accessible and cheaper and this market is shifting from price per kilogram to time to orbit, with launch vehicles like Rocket Lab’s coming to fruition.
However, there are still so many things one needs to do to modify their sensor for LEO. And with LEO, you’re only over the same area of interest for let’s say 15 minutes of a 90-minute orbit. And even then, the revisit rate over the same spot of Earth, it depends on the orbit, but it’s daily, weekly, sometimes more than weekly. The only way to stay over a single point in space is GEO [geosynchronous orbit], and that’s 36,000 kilometers versus 500 to 1,200 [for LEO].
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Unpacking Procore’s S-1 filing
Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.
Today we’re in for a treat, as we get to dig into Procore’s S-1 filing. In case you aren’t familiar, Procore sells software that helps manage construction projects, but it offers more than a single app: Procore’s service allows other apps to plug into it, making it a platform of sorts. The company filed to go public last Friday, meaning that we have endless new numbers to delve into.
Even better for us, Procore is a SaaS company, which means we can understand its numbers.
Procore lists $100 million as its IPO placeholder raise, intends to list on the NYSE as PCOR and its debut is being underwritten by Goldman, J.P. Morgan, Barclays and Jefferies.
Why do we care about this particular IPO? A few reasons. First, Procore filed to go public after the worst week in the stock market since the 2008 crash. That’s either calculated bravery, unbridled hubris or accidental folly. We’ll see. And second, the company’s backers are well-known: Bessemer, Greater Pacific Capital, ICONIQ, Dragoneer and Tiger, according to Crunchbase.
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India’s Cashify raises $12M for its second-hand smartphone business
Cashify, a company that buys and sells used smartphones, is the latest India startup to raise capital from Chinese investors after it announced a $12 million Series C round.
Chinese funds CDH Investments and Morningside led the round, which included participation from Aihuishou, a China-based startup that sells used electronics in a similar way to Cashify and has raised more than $120 million. Existing investors, including Bessemer Ventures and Shunwei, also took part in the round.
This new capital takes Cashify to $19 million raised to date.
The business was started in 2013 by co-founders Mandeep Manocha (CEO), Nakul Kumar (COO) and Amit Sethi (CTO) initially as ReGlobe. The business gives consumers a fast way to sell their existing electronics; it deals mainly in smartphones but also takes laptops, consoles, TVs and tablets.
“When we began we saw a lot of transaction for phone sales moving from offline to online,” Manocha told TechCrunch in an interview. “But consumer-to-consumer [for used devices] is highly opaque on price discovery and you never know if you’re making the right decision on price and whether the transaction will take place in the timeframe.”
These days, the company estimates that the average upgrade cycle has shifted from 20 months to 12 months, and now it is doubling down.
With Cashify, sellers simply fill out some details online about their device, then Cashify dispatches a representative who comes to their house to perform diagnostic checks and gives them cash for the device that day. The startup also offers an app which automatically carries out the checks — for example ensuring the camera, Bluetooth module, etc. all work — and offers a higher cash payment for the user since Cashify uses fewer resources.
A sample of the Cashify Q&A for selling a device
Beyond its website and app, Cashify gets devices from trade-in programs for Samsung, Xiaomi and Apple in India, as well as e-commerce companies like Flipkart, Amazon and Paytm Mall.
Used device acquired, what happens next is interesting.
The startup has built out a network of offline merchants who specialize in selling used phones. Each phone it acquires is then sold (perhaps after minor refurbishments) to that network, so it might pop up for sale anywhere in India.
With this new money, Cashify CEO Manocha said the company will develop an online resale site that will allow anyone to buy a used phone from the company’s network. Devices sold by Cashify online will be refurbished with new parts where needed, and they’ll include a box and six-month warranty to give a better consumer experience, Manocha added.
Today, Cashify claims to handle 100,000 smartphones a month, but it is planning to grow that to 200,000 by the end of this year. Cashify said its devices are typically low-end, those that retail for sub-$300 when new. A large part of that push comes from the online site, but the startup is also enlarging its offline merchant network and working to reach more consumers who are actually selling their device. That’s where Manocha said he sees particular value in working with Aihuishou.
Cashify is also developing other services. It recently started offering at-home repairs for customers and Manocha said that adding Chinese investors — and Aihuishou in particular — will help it with its sourcing of components for the repairs service and general refurbishments.
Cashify estimates that the used smartphone market in India will see 90 million phones sold this year, with as many as 120 million trading by 2020. That’s close to the 124 million shipments that analysts estimate India saw in 2017, but with surprisingly higher margins.
A reseller can make 10 percent profit on a device, Manocha explained, and Cashify’s own price elasticity — the difference between what it buys from consumers at and what it sells to resellers for — is typically 30-35 percent, he added. That’s more than most OEMs, but that doesn’t take into account costs on the Cashify side, which bring that number down.
“When I sell to a reseller, the margins aren’t that exciting, which is why we want to sell direct to consumers,” the Cashify CEO said.
The startup has plenty going on at home in India, but already it is considering overseas possibilities.
“We will focus on India for at least the next 12 months, but we have had discussions on markets that would make sense to enter,” Manocha said, explaining that the Middle East and Southeast Asia are early frontrunners.
“We are working very closely with one of the Chinese players and figuring out if we can do some business in Hong Kong because that’s the hub for second-hand phones in this part of the world,” he added.
Note: The original version of this article was updated to correct that Amit Sethi is CTO not CFO.
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