Beacons
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inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers
Looks like I might have to revise my perception of in-store beacons as technology that won’t matter until a year or two or three from now (at best). I don’t have industry-wide numbers, but on its own, startup inMarket says it’s already reaching a significant percentage of US consumers — 31.5 million of them each month.
If you’re skeptical, well, inMarket is… Read More
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How The 49ers Are Using Beacons To Help You Find Hot Dogs And Beer
Enterprise Wi-Fi provider Aruba Networks officially lights up their homegrown beacon network and accompanying smartphone app at Levi’s Stadium today. After having been in “beta” mode for that last several months, the deployment now enables a host of location-based services for stadium goers like: quickly and accurately finding concessions, restrooms, and seats with the… Read More
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Bookatable Tests Foodies’ Appetite For iBeacons In UK, Shopkick Passes 7,500 Beacons
iBeacon, the Bluetooth Low Energy technology that is being used by businesses to push offers and other messages to customers’ smartphones when they are in the physical vicinity of a small pinging device, is starting to see some decent traction.
Businesses like Shopkick (recently acquired by SK planet for $200 million) have now rolled out some 7,500 of the devices across its retail… Read More
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Estimote Wants To Pioneer ‘Nearables’ With New Stickers Beacon Hardware
The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected future via its beacon hardware and developer platform, and now the startup… Read More
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