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Microsoft launches Azure Percept, its new hardware and software platform to bring AI to the edge
Microsoft today announced Azure Percept, its new hardware and software platform for bringing more of its Azure AI services to the edge. Percept combines Microsoft’s Azure cloud tools for managing devices and creating AI models with hardware from Microsoft’s device partners. The general idea here is to make it far easier for all kinds of businesses to build and implement AI for things like object detection, anomaly detections, shelf analytics and keyword spotting at the edge by providing them with an end-to-end solution that takes them from building AI models to deploying them on compatible hardware.
To kickstart this, Microsoft also today launches a hardware development kit with an intelligent camera for vision use cases (dubbed Azure Percept Vision). The kit features hardware-enabled AI modules for running models at the edge, but it can also be connected to the cloud. Users will also be able to trial their proofs-of-concept in the real world because the development kit conforms to the widely used 80/20 T-slot framing architecture.
In addition to Percept Vision, Microsoft is also launching Azure Percept Audio for audio-centric use cases.
Azure Percept devices, including Trust Platform Module, Azure Percept Vision and Azure Percept Audio. Image Credits: Microsoft
“We’ve started with the two most common AI workloads, vision and voice, sight and sound, and we’ve given out that blueprint so that manufacturers can take the basics of what we’ve started,” said Roanne Sones, the corporate vice president of Microsoft’s edge and platform group. “But they can envision it in any kind of responsible form factor to cover a pattern of the world.”
Percept customers will have access to Azure’s cognitive service and machine learning models and Percept devices will automatically connect to Azure’s IoT hub.
Microsoft says it is working with silicon and equipment manufacturers to build an ecosystem of “intelligent edge devices that are certified to run on the Azure Percept platform.” Over the course of the next few months, Microsoft plans to certify third-party devices for inclusion in this program, which will ideally allow its customers to take their proofs-of-concept and easily deploy them to any certified devices.
“Anybody who builds a prototype using one of our development kits, if they buy a certified device, they don’t have to do any additional work,” said Christa St. Pierre, a product manager in Microsoft’s Azure edge and platform group.
St. Pierre also noted that all of the components of the platform will have to conform to Microsoft’s responsible AI principles — and go through extensive security testing.
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Is overseeing cloud operations the new career path to CEO?
When Amazon announced last week that founder and CEO Jeff Bezos planned to step back from overseeing operations and shift into an executive chairman role, it also revealed that AWS CEO Andy Jassy, head of the company’s profitable cloud division, would replace him.
As Bessemer partner Byron Deeter pointed out on Twitter, Jassy’s promotion was similar to Satya Nadella’s ascent at Microsoft: in 2014, he moved from executive VP in charge of Azure to the chief exec’s office. Similarly, Arvind Krishna, who was promoted to replace Ginni Rometti as IBM CEO last year, also was formerly head of the company’s cloud business.
Could Nadella’s successful rise serve as a blueprint for Amazon as it makes a similar transition? While there are major differences in the missions of these companies, it’s inevitable that we will compare these two executives based on their former jobs. It’s true that they have an awful lot in common, but there are some stark differences, too.
Replacing a legend
For starters, Jassy is taking over for someone who founded one of the world’s biggest corporations. Nadella replaced Steve Ballmer, who had taken over for the company’s face, Bill Gates. Holger Mueller, an analyst at Constellation Research, says this notable difference could have a huge impact for Jassy with his founder boss still looking over his shoulder.
“There’s a lot of similarity in the two situations, but Satya was a little removed from the founder Gates. Bezos will always hover and be there, whereas Gates (and Ballmer) had retired for good. [ … ] It was clear [they] would not be coming back. [ … ] For Jassy, the owner could [conceivably] come back anytime,” Mueller said.
But Andrew Bartels, an analyst at Forrester Research, says it’s not a coincidence that both leaders were plucked from the cloud divisions of their respective companies, even if it was seven years apart.
“In both cases, these hyperscale business units of Microsoft and Amazon were the fastest-growing and best-performing units of the companies. [ … ] In both cases, cloud infrastructure was seen as a platform on top of which and around which other cloud offerings could be developed,” Bartels said. The companies both believe that the leaders of these two growth engines were best suited to lead the company into the future.
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Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Software buying has evolved. The days of executives choosing software for their employees based on IT compatibility or KPIs are gone. Employees now tell their boss what to buy. This is why we’re seeing more and more SaaS companies — Datadog, Twilio, AWS, Snowflake and Stripe, to name a few — find success with a usage-based pricing model.
The usage-based model allows a customer to start at a low cost, while still preserving the ability to monetize a customer over time.
The usage-based model allows a customer to start at a low cost, minimizing friction to getting started while still preserving the ability to monetize a customer over time because the price is directly tied with the value a customer receives. Not limiting the number of users who can access the software, customers are able to find new use cases — which leads to more long-term success and higher lifetime value.
While we aren’t going 100% usage-based overnight, looking at some of the megatrends in software — automation, AI and APIs — the value of a product normally doesn’t scale with more logins. Usage-based pricing will be the key to successful monetization in the future. Here are four top tips to help companies scale to $100+ million ARR with this model.
1. Land-and-expand is real
Usage-based pricing is in all layers of the tech stack. Though it was pioneered in the infrastructure layer (think: AWS and Azure), it’s becoming increasingly popular for API-based products and application software — across infrastructure, middleware and applications.
Image Credits: Kyle Povar / OpenView
Some fear that investors will hate usage-based pricing because customers aren’t locked into a subscription. But, investors actually see it as a sign that customers are seeing value from a product and there’s no shelf-ware.
In fact, investors are increasingly rewarding usage-based companies in the market. Usage-based companies are trading at a 50% revenue multiple premium over their peers.
Investors especially love how the usage-based pricing model pairs with the land-and-expand business model. And of the IPOs over the last three years, seven of the nine that had the best net dollar retention all have a usage-based model. Snowflake in particular is off the charts with a 158% net dollar retention.
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Microsoft debuts Azure Space to cater to the space industry, partners with SpaceX for Starlink data center broadband
Microsoft is taking its Azure cloud computing platform to the final frontier — space. It now has a dedicated business unit called Azure Space for that purpose, made up of industry heavyweights and engineers who are focused on space-sector services, including simulation of space missions, gathering and interpreting satellite data to provide insights and providing global satellite networking capabilities through new and expanded partnerships.
One of Microsoft’s new partners for Azure Space is SpaceX, the progenitor and major current player in the so-called “New Space” industry. SpaceX will be providing Microsoft with access to its Starlink low-latency satellite-based broadband network for Microsoft’s new Azure Modular Datacenter (MDC) — essentially an on-demand container-based data center unit that can be deployed in remote locations, either to operate on their own or boost local capabilities.
Image Credits: Microsoft
The MDC is a contained unit, and can operate off-grid using its own satellite network connectivity add-on. It’s similar in concept to the company’s work on underwater data centres, but keeping it on the ground obviously opens up more opportunities in terms of locating it where people need it, rather than having to be proximate to an ocean or sea.
The other big part of this announcement focuses on space preparedness via simulation. Microsoft revealed the Azure Orbital Emulator today, which provides in a computer emulated environment the ability to test satellite constellation operations in simulation, using both software and hardware. It’s basically aiming to provide as close to in-space conditions as are possible on the ground in order to get everything ready for coordinating large, interconnected constellations of automated satellites in low Earth orbit, an increasing need as more defense agencies and private companies pursue this approach versus the legacy method of relying on one, two or just a few large geosynchronous spacecraft.
Image Credits: Microsoft
Microsoft says the goal with the Orbital Emulator is to train AI for use on orbital spacecraft before those spacecraft are actually launched — from the early development phase, right up to working with production hardware on the ground before it takes its trip to space. That’s definitely a big potential competitive advantage, because it should help companies spot even more potential problems early on while they’re still relatively easy to fix (not the case on orbit).
This emulated environment for on-orbit mission prep is already in use by Azure Government customers, the company notes. It’s also looking for more partners across government and industry for space-related services, including communication, national security, satellite services including observation and telemetry and more.
SpaceX confirms Starlink internet private beta underway, showing low latency and speeds over 100Mbps
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Microsoft’s Project Natick underwater data center experiment confirms viability of seafloor data storage
Microsoft has concluded a years-long experiment involving use of a shipping container-sized underwater data center, placed on the sea floor off the cost of Scotland’s Orkney Islands. The company pulled its “Project Natick” underwater data warehouse up out of the water earlier this year (at the beginning of the summer) and spent the last few months studying the data center, and the air it contained, to determine the model’s viability.
The results not only showed that using these offshore submerged data centers seems to work well in terms of performance, but also revealed that the servers contained within the data center proved to be up to eight times more reliable than their dry-land counterparts. Researchers will be looking into exactly what was responsible for this greater reliability rate in the hopes of also translating those advantages to land-based server farms for increased performance and efficiency across the board.
Other advantages included being able to operate with greater power efficiency, especially in regions where the grid on land is not considered reliable enough for sustained operation. That’s due in part to the decreased need for artificial cooling for the servers located within the data farm because of the conditions at the sea floor. The Orkney Island area is covered by a 100% renewable grid supplied by both wind and solar, and while variances in the availability of both power sources would’ve proven a challenge for the infrastructure power requirements of a traditional, overland data center in the same region, the grid was more than sufficient for the same size operation underwater.
Microsoft’s Natick experiment was meant to show that portable, flexible data center deployments in coastal areas around the world could prove a modular way to scale up data center needs while keeping energy and operation costs low, all while providing smaller data centers closer to where customers need them, instead of routing everything to centralized hubs. So far, the project seems to have done spectacularly well at showing that. Next, the company will look into seeing how it can scale up the size and performance of these data centers by linking more than one together to combine their capabilities.
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Amazon inks cloud deal with Airtel in India
Amazon has found a new partner to expand the reach of its cloud services business — AWS — in India, the world’s second largest internet market.
On Wednesday, the e-commerce giant announced it has partnered with Bharti Airtel, the third-largest telecom operator in India with more than 300 million subscribers, to sell a wide-range of AWS offerings under Airtel Cloud brand to small, medium, and large-sized businesses in the country.
The deal could help AWS, which leads the cloud market in India, further expand its dominance in the country. The move follows a similar deal Reliance Jio — India’s largest telecom operator and which has raised more than $20 billion in recent months from Google, Facebook and a roster of other high-profile investors — struck with Microsoft last year to sell cloud services to small businesses. The two announced a 10-year partnership to “serve millions of customers.”
Airtel, which serves over 2,500 large enterprises and more than a million emerging businesses, itself signed a similar cloud deal with Google in January this year. That partnership is still in place, Airtel said.
“AWS brings over 175 services to the table. We pretty much support any workload on the cloud. We have the largest and the most vibrant community of customers,” said Puneet Chandok, President of AWS in India and South Asia, on a call with reporters Wednesday noon.
The two companies, which signed a similar agreement in 2015, will also collaborate on building new services and help existing customers migrate to Airtel Cloud, they said.
Today’s deal illustrates Airtel’s push to build businesses beyond its telecom venture, said Harmeen Mehta, Global CIO and Head of Cloud and Security Business at Airtel, on the call. Last month, Airtel partnered with Verizon — TechCrunch’s parent company — to sell BlueJeans video conferencing service to business customers in India.
Deals with carriers were very common a decade ago in India as tech giants rushed to amass users in the country. Replicating a similar strategy now illustrates the phase of the cloud adoption in the nation.
Nearly half a billion people in India came online last decade. And slowly, small businesses and merchants are also beginning to use digital tools, storage services, and accept online payments.
India has emerged as one of the emerging leading grounds for cloud services. The public cloud services market of the country is estimated to reach $7.1 billion by 2024, according to research firm IDC.
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Even as cloud infrastructure growth slows, revenue rises over $30B for quarter
The cloud market is coming into its own during the pandemic as the novel coronavirus forced many companies to accelerate plans to move to the cloud, even while the market was beginning to mature on its own.
This week, the big three cloud infrastructure vendors — Amazon, Microsoft and Google — all reported their earnings, and while the numbers showed that growth was beginning to slow down, revenue continued to increase at an impressive rate, surpassing $30 billion for a quarter for the first time, according to Synergy Research Group numbers.
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Microsoft to open first data center in New Zealand as cloud usage grows
In spite of being in the midst of a pandemic sowing economic uncertainty, one area that continues to thrive is cloud computing. Perhaps that explains why Microsoft, which saw Azure grow 59% in its most recent earnings report, announced plans to open a new data center in New Zealand once it receives approval from the Overseas Investment Office.
“This significant investment in New Zealand’s digital infrastructure is a testament to the remarkable spirit of New Zealand’s innovation and reflects how we’re pushing the boundaries of what is possible as a nation,” Vanessa Sorenson, general manager at Microsoft New Zealand said in a statement.
The company sees this project against the backdrop of accelerating digital transformation that we are seeing as the pandemic forces companies to move to the cloud more quickly with employees often spread out and unable to work in offices around the world.
As CEO Satya Nadella noted on Twitter, this should help companies in New Zealand that are in the midst of this transformation. “Now more than ever, we’re seeing the power of digital transformation, and today we’re announcing a new datacenter region in New Zealand to help every organization in the country build their own digital capability,” Nadella tweeted.
The company wants to do more than simply build a data center. It will make this part of a broader investment across the country, including skills training and reducing the environmental footprint of the data center.
Once New Zealand comes on board, the company will boast 60 regions covering 140 countries around the world. The new data center won’t just be about Azure, either. It will help fuel usage of Office 365 and the Dynamics 365 back-office products, as well.
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In spite of pandemic (or maybe because of it), cloud infrastructure revenue soars
It’s fair to say that even before the impact of COVID-19, companies had begun a steady march to the cloud. Maybe it wasn’t fast enough for AWS, as Andy Jassy made clear in his 2019 Re:invent keynote, but it was happening all the same and the steady revenue increases across the cloud infrastructure market bore that out.
As we look at the most recent quarter’s earnings reports for the main players in the market, it seems the pandemic and economic fall out has done little to slow that down. In fact, it may be contributing to its growth.
According to numbers supplied by Synergy Research, the cloud infrastructure market totaled $29 billion in revenue for Q12020.
Image Credit: Synergy Research
Synergy’s John Dinsdale, who has been watching this market for a long time, says that the pandemic could be contributing to some of that growth, at least modestly. In spite of the numbers, he doesn’t necessarily see these companies getting out of this unscathed either, but as companies shift operations from offices, it could be part of the reason for the increased demand we saw in the first quarter.
“For sure, the pandemic is causing some issues for cloud providers, but in uncertain times, the public cloud is providing flexibility and a safe haven for enterprises that are struggling to maintain normal operations. Cloud provider revenues continue to grow at truly impressive rates, with AWS and Azure in aggregate now having an annual revenue run rate of well over $60 billion,” Dinsdale said in a statement.
AWS led the way with a third of the market or more than $10 billion in quarterly revenue as it continues to hold a substantial lead in market share. Microsoft was in second, growing at a brisker 59% for 18% of the market. While Microsoft doesn’t break out its numbers, using Synergy’s numbers, that would work out to around $5.2 billion for Azure revenue. Meanwhile Google came in third with $2.78 billion.
If you’re keeping track of market share at home, it comes out to 32% for AWS, 18% for Microsoft and 8% for Google. This split has remained fairly steady, although Microsoft has managed to gain a few percentage points over the last several quarters as its overall growth rate outpaces Amazon.
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Even as Microsoft Azure revenue grows, AWS’s market share lead stays strong
When analyzing the cloud market, there are many ways to look at the numbers; revenue, year-over-year or quarter-over-quarter growth — or lack of it — or market share. Each of these numbers tells a story, but in the cloud market, where aggregate growth remains high and Azure’s healthy expansions continues, it’s still struggling to gain meaningful ground on AWS’s lead.
This has to be frustrating to Microsoft CEO Satya Nadella, who has managed to take his company from cloud wannabe to a strong second place in the IaaS/PaaS market, yet still finds his company miles behind the cloud leader. He’s done everything right to get his company to this point, but sometimes the math just isn’t in your favor.
Numbers don’t lie
John Dinsdale, chief analyst at Synergy Research, says Microsoft’s growth rate is higher overall than Amazon’s, but AWS still has a big lead in market share. “In absolute dollar terms, it usually has larger increments in revenue numbers and that makes Amazon hard to catch,” he says, adding “what I can say is that this is a very tough gap to close and mathematically it could not happen any time soon, whatever the quarterly performance of Microsoft and AWS.”
The thing to remember with the cloud market is that it’s not even close to being a fixed pie. In fact, it’s growing rapidly and there’s still plenty of market share left to win. As of today, before Amazon has reported, it has a substantial lead, no matter how you choose to measure it.
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