Aydin Senkut

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Felicis’ Aydin Senkut and Guideline’s Kevin Busque on the value of simple pitch decks

Even though Kevin Busque is a co-founder of TaskRabbit, he didn’t get the response he was hoping for the first time he pitched his new venture to Felicis Ventures’ Aydin Senkut. Nonetheless, he said the outcome was one of the best things that could have happened.

“I’m kind of glad that he didn’t invest at the time because it really forced me to take a hard look at what we were doing and really enabled us to become Guideline,” said Busque. “That seed round was an absolute slog. I think I spent seven or eight months trying to raise a round for a product that didn’t exist, going purely on vision.”

Eventually, that idea evolved into Guideline, which describes itself as “a full-service, full-stack 401(k) plan” for small businesses. Eventually, Senkut did write a check — Felicis led Guideline’s $15 million Series B round. Today, Guideline has more than 16,000 businesses across 60+ cities, with more than $3.2 billion in assets under management. The company has raised nearly $140 million.

This week on Extra Crunch Live, Busque and Senkut discussed Guideline’s Series B pitch deck — which Senkut described as a “role model” — and how they built trust over time.

The duo also offered candid, actionable feedback on pitch decks that were submitted by Extra Crunch Live audience members. (By the way, you can submit your pitch deck to be featured on a future episode using this link right here.)

We’ve included highlights below as well as the full video of our conversation.

We record new episodes of Extra Crunch Live each Wednesday at 12 p.m. PST/3 p.m. EST/8 p.m. GMT. Check out the February schedule here.

Episode breakdown:

  • How they met: 1:30
  • Building trust: 11:30
  • Inside Guideline’s Series B deck: 16:00
  • Pitch deck teardown: 33:00

How they met

Senkut and Busque met nearly a decade ago, when Busque was still at TaskRabbit. Several years later, Busque launched out on his own and went fundraising for his original idea. Even though he got a no from Senkut, it wasn’t an easy decision.

Looking back, Senkut said he had much more freedom to follow his instincts while angel investing.

“As an institutional fund with LPs, we were feeling the pressure of checking all the checkmarks,” explained Senkut. “It’s amazing how, sometimes, being more structured or analytical actually does not always lead you to make better decisions.”

When Busque came back around after the pivot, looking to raise a Series B, Senkut called it a “no-brainer,” particularly because of the type of CEO Busque is.

“My opinion of Kevin as a person is that he’s an excellent wartime CEO, but also he’s a product visionary,” said Senkut. “We call them ‘missionary CEOs.’ There are mercenary CEOs who can extract every ounce of dollar from a rock, but we are gravitating much more toward CEOs like Kevin who are focused on product first. People who have a really acute vision of what the problem is, and. a very specific vision for how to solve that problem and ultimately turn it into a long-term scalable and successful company.”

Busque said he was drawn to Senkut based on his level of conviction, explaining that Senkut doesn’t always have to go by the book.

“If he wants to write a check because the founder is great or the product is great, he does it,” said Busque. “It’s not necessarily that he has to see a certain metric or growth pattern.”

Building trust

Obviously, years of staying connected and communicating (and not just about Guideline) laid the foundation for building a relationship. Busque said the honesty in their conversations, including Senkut’s initial rejection, lended itself greatly to the trust they have.

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At Extra Crunch Live, Felicis’ Aydin Senkut and Guideline’s Kevin Busque will look back on the Series B deal that brought them together

Aydin Senkut is a Swiss Army knife of an investor. He has been on the Midas List for the past seven years, with early investments in companies like Shopify, Rovio, Fitbit, Ayden, Credit Karma, SoundHound and more.

One such investment is Guideline, an enterprise tech company focused on giving small businesses a simplified way to offer affordable 401ks to employees. Guideline has raised nearly $140 million from investors such as Tiger Global Management, Greyhound, Generation Investment Management, Propel and, of course, Felicis.

It should go without saying that we’re thrilled to have Senkut and Guideline founder and CEO Kevin Busque join us for this week’s episode of Extra Crunch Live.

The new and improved Extra Crunch Live pairs founders and the investors who led their earlier rounds to talk about how the deal went down, from the moment they met to the conversations they had (including some disagreements) to the relationship as it exists today. Hell, we may even take a peek at the original pitch deck that made it all happen.

Then, we’ll turn our eyes back to you, the audience. That same founder/investor duo (in this case, Guideline founder and CEO Kevin Busque and Felicis’ Aydin Senkut) will take a look at your pitch decks and give their own feedback. (If you haven’t yet submitted a pitch deck to be torn down on Extra Crunch Live, you can do so here.)

The hour-long episode is sandwiched between two 30-minute rounds of networking. From start to finish, it goes from 11:30 a.m. PST/2:30 p.m. EST to 1:30 p.m. PST/4:30 p.m. EST. And Extra Crunch Live will come to you at the same time, every week, with a new pair of speakers.

In this case, we’ll be talking to Senkut and Busque about the $15 million Series B investment that Felicis led in the startup: How did they meet, what attracted them to one another, and ultimately, what made them decide to be financially bound together for the foreseeable future.

For now, let’s learn a bit more about Senkut and Busque, shall we?

Before starting Felicis Ventures (and serving as managing partner), Senkut was a senior manager at Google responsible for strategic partner development and account management in Asia Pacific. He joined the search giant in 1999 as its first product manager to launch Google’s first international sites. He then became the company’s first international sales manager.

Alongside an impressive portfolio of both angel and institutional investments, Senkut is about as well-rounded as a tech leader can be.

Kevin Busque, meanwhile, founded Guideline in 2015 and has since amassed more than 17,500 small businesses on the platform with nearly $4 billion in assets under management. Before Guideline, Busque spent seven years at TaskRabbit where he was a co-founder and VP of Technology. Busque deeply understands what it takes to go from idea to MVP to product market fit to hypergrowth.

This episode of Extra Crunch Live airs at 3 p.m. EST/12 p.m. PST on Wednesday, February 10.

As a reminder, Extra Crunch Live is for Extra Crunch members only. We’re coming to you with a new pair of speakers every week, and you can catch everything you missed on demand if you can’t join us live. It’s worth the cost of the subscription on its own, but EC members also get access to our premium content, including market maps and investor surveys. Long story short? Subscribe, smarty. You won’t regret it.

Senkut and Busque join an impressive list of guests on the show.

Full details to register for these events are below.

See you on Wednesday!

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Yotascale raises a $13M Series B to help companies track and manage their cloud spends

These days when you found a startup, you don’t go out and buy a rack of servers. And you don’t build an in-house data center team. Instead, you farm out your infrastructure needs to the major cloud platforms, namely Amazon AWS, Microsoft Azure and Google Cloud.

That’s all well and good, but over time, any startup’s cloud setup will become more complex, varied and perhaps multi-provider. Throw in microservices and one can wind up with a big muddle, and an even bigger bill. That’s the problem that Yotascale wants to attack.

And there’s money backing the startup’s progress, including $13 million in new capital. The round, a Series B, was led by Aydin Senkut at Felicis, with participation from other capital pools, including Engineering Capital, Pelion Ventures and Crosslink Capital. Yotascale has now raised $25 million in total.

The funding event caught my eye, as I’ve heard startup CEOs discuss their public cloud spends in somewhat bitter terms; it’s hard for most startups to change infrastructure direction after they get off the ground, which means that as they grow, so too does their outflow of dollars to the major tech companies — the same megacaps that might turn around and compete with the very same startups that are pumping up their revenues and margins.

So spending less on AWS or Azure would be nice for startups. Yotascale wants to be the helper for lots of companies to better understand and attribute that spend to the correct part of their platform or service, perhaps lowering aggregate spend at the same time.

Let’s talk about how Yotascale got to where it is today.

The startup’s CEO, Asim Razzaq, talked TechCrunch through his company’s history, which didn’t get started until after he had wrapped up tenure at both another startup and PayPal.

When he set out to found Yotascale, Razzaq didn’t fire up a deck, raise capital and then get right to building. Instead, he first went out to do customer discovery work. That effort led him to the perspective that current solutions aimed at understanding cloud spend were insufficient and led to data being used against infrastructure teams in arguments for lower spend when it wasn’t a good idea (cutting backup expenses, for example).

During that time he also determined who Yotascale’s target customer is, namely the head of platform engineering at a company.

The startup self-funded for a while, with Razzaq telling TechCrunch that he wanted to be completely sure that he had conviction concerning the project before moving ahead.

After starting to work on Yotascale in mid 2015, the company raised some capital in 2016. It set out to solve the spend attribution problem that companies with public cloud contracts deal with — including having to contend with modern architecture and its related issues — while earning the trust of engineers, according to Razzaq.

From its period of customer discovery to working on product market fit after raising funds from Engineering Capital, Yotascale raised a Series A in mid-2018. Why? Because, Razzaq, told TechCrunch, as ones gains conviction, one must scale their team. And thus more capital was required.

During our chat with the CEO, it was notable how sequential his company-building process has proven. From talking to potential customers, to working to understand who his buyer is, to waiting on scaling the startup’s go-to-market efforts until he was confident in product-market fit, Yotascale seems to follow the inverse of the “raise lots and spend fast and try to win right away” model that became quite popular during the unicorn era.

How did Yotascale know when it found product market fit? According to its CEO, when companies started pulling the startup into their operations, and not the other way around.

Yotascale reported 4x year-over-year annual recurring revenue (ARR) growth at some point this year, though Razzaq was diffident about sharing specifics concerning the metric.

Sticking to the theme of reasonableness and caution, when asked about why his Series B is modest in size, Razzaq said that he was not interested in raising big rounds, and that $13 million is an amount of money that can move his company forward. What’s coming from the company? Yotascale wants to add support for Azure and Google Cloud in addition to its AWS work of today, to pick an example.

(You can find other hints that Yotascale is perhaps more mature than its peers at its current age. For example, in 2018 the company hired a new chief revenue officer, even putting out a release on the matter.)

That’s enough on this particular round. What will prove interesting is how far Yotascale can push its ARR up by the end of Q3 2021. And if it raises again before then.

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Verkada raises $80M at $1.6B to be every building’s security OS

Fifty iPads were stolen from Verkada co-founder Hans Robertson’s old company. Only when they checked the security system did they realize the video cameras hadn’t been working for months. He was pissed. “The market lagged behind the progress seen in the consumer space, where someone could buy high-end cameras with cloud-based software to protect their home,” Verkada’s CEO and co-founder Filip Kaliszan tells me of his own attempt to buy enterprise-grade security hardware.

Usually, startups ascend on the backs of fresh technologies and developer platforms. But Kaliszan and Robertson realized that commercial security was so backward that just implementing the established principles of machine vision and the cloud could create a huge company. The plan was to keep data secure yet accessible and train its cameras to take clearer photos when AI detects suspicious situations instead of just grainy video.

At first, few could see the vision through the slow upgrade cycles and basement security rooms common with most potential clients. “The seed and the A were extremely difficult rounds to raise compared to the later rounds because people didn’t believe we could execute what were are proposing,” Kaliszan glumly recalls.

But today Verkada receives a huge vote of confidence. It just raised an $80 million Series C at a stunning $1.6 billion post-money valuation thanks to lead investor Felicis Ventures writing Verkada its biggest check to date. The cash brings Verkada to $139 million in funding to sell dome cameras, fisheye lenses, footage viewing stations and the software to monitor it all from anywhere.

Why sink in so much cash at a valuation triple that of Verkada’s $540 million price tag after its April 2019 Series B? Because Verkada wants to bring two-factor authentication to doors with its new access control system that it’s announcing is now in beta testing ahead of a Spring launch. Instead of just allowing a stealable key fob or badge to open your office entryway, it could ask you to look into a Verkada camera too so it can match your face to your permissions.

“Our mission is to be the essential physical security software layer for every building, and the foundation of a larger enterprise IoT infrastructure,” Kaliszan tells me. By uniting security cameras and door locks in one system, it could keep banks, schools, hospitals, government buildings and businesses safe while offering new insights on how their spaces are used.

The founders’ pedigrees don’t hurt its efforts to sell that future to investors like Next47, Sequoia Capital and Meritech Capital, which joined the round. Robertson co-founded IT startup Meraki and sold it to Cisco for $1.2 billion. Kaliszan and his other co-founders Benjamin Bercovitz and James Ren started CourseRank for education software while at Stanford before selling it to Chegg.

Making a better product than what’s out there isn’t rocket science, though. Many building security systems only let footage be accessed from a control room in the building… which doesn’t help much if everyone’s trying to escape due to emergency or if a manager elsewhere simply wants to take a look. Verkada’s cloud lets the right employees keep watch from mobile, and data is also stored locally on the cameras so they keep recording even if the internet cuts out. “Our competitors stream unencrypted video and it’s on you to protect it. We’re responsible for handling that data,” Kaliszan says.

Verkada’s machine vision software can make sense of all the footage its cameras collect. “We can immediately show them all the video containing a particular person of interest rather than manually searching through hours of footage,” Kaliszan insists. “Our platform can use AI/machine learning to recognize patterns and behaviors that are out of the norm in real time.”

For example, a hostage negotiator was able to use Verkada’s system to assess whether a SWAT team needed to invade a building. Verkada can group all spottings of an individual together for review, or scan all the footage for people wearing a certain color or with other search filters.

Indeed, 2,500 clients, including 25 Fortune 500 companies, are already using Verkada. In the last year it has tripled revenue, partnered with 1,100 resellers, launched nine new camera models, added people and vehicle analytics, opened its first London office and is on track to grow from 300 to 800 employees by the end of 2020.

“We call this reinvention,” says Felicis Ventures founder and managing director Aydin Senkut. “One thing people underestimate is how big this market is. Honeywell is valued at $110 billion-plus. There’s a Chinese company that’s over $50 billion. The opportunity to be the operating system for all buildings in the world? Sounds like that market couldn’t be better.” Senkut knows Verkada works because he had it installed in all his homes and offices.

Most enterprise software companies don’t have to worry about the complexities of hardware supply chains. There’s always a risk that its sales process stumbles, leaving it stuck with too many cameras. “We’re still burning money. We’re not there yet or we wouldn’t be raising venture. Because we’re going after a mature market, you can’t come at it with a model that doesn’t make sense. Investors come at it from a hard-nosed approach,” Robertson admits.

“People have a tendency to write off Verkada as a boring camera company. They don’t realize how access control as the second product is going to supercharge the company’s potential,” Senkut declares.

One bullet Verkada dodged is the one firmly lodged in Amazon’s chest. Ring security cameras have received stern criticism over Amazon’s cooperation with law enforcement that some see as a violation of privacy and expansion of a police state. “We don’t have any arrangements with law enforcement like Ring,” Kaliszan tells me. “We view ourselves as providing great physical security tools to the people that run schools, hospitals and businesses. The data that those organizations gather is their own.”

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To detect prying eyes in the sky, Dedrone raises $15 million

Dedrone detects unmanned aerial vehicles in airspace around various venues and businesses. For better or worse, drones are about to become a lot more prevalent in US airspace. The FAA expects sales of drones to spike domestically from 2.5 million last year to 7 million by 2020. Now, a startup that detects drones and helps prevent unwanted aerial intrusions, Dedrone, has closed a $15 million Series B round of venture funding.
Investors in San Francisco-based Dedrone included Cisco… Read More

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