Awais Ahmed
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Pixxel closes $7.3M seed round and unveils commercial hyperspectral imaging product
LA and Bangalore-based space startup Pixxel has closed a $7.3 million seed round, including newly committed capital from Techstars, Omnivore VC and more. The company has also announced a new product focus: hyperspectral imaging. It aims to provide that imaging at the highest resolution commercially available, via a small satellite constellation that will provide 24-hour global coverage once it’s fully operational.
Pixxel’s funding today is an extension of the $5 million it announced it had raised back in August of last year. At the time, the startup had only revealed that it was focusing on Earth imaging, and it’s unveiling its specific pursuit of hyperspectral imaging for the first time today. Hyperspectral imaging uses far more light frequencies than the much more commonly used multispectral imaging used in satellite observation today, allowing for unprecedented insight and detection of previously invisible issues, including migration of pest insect populations in agriculture, or observing gas leaks and other ecological threats.
Standard multispectral imaging (left) vs. hyperspectral imaging (right). Image Credits: EPFL
“We started with analyzing existing satellite images, and what we could do with this immediately,” explained Pixxel co-founder and CEO Awais Ahmed in an interview. “We realized that in most cases, it was not able to even see certain problems or issues that we wanted to solve — for example, we wanted to be able to look at air pollution and water pollution levels. But to be able to do that there were no commercial satellites that would enable us to do that, or even open source satellite data at the resolution that would enable us to do that.”
The potential of hyperspectral imaging on Earth, across a range of sectors, is huge, according to Ahmed, but Pixxel’s long-term vision is all about empowering a future commercial space sector to make the most of in-space resources.
“We started looking at space as a sector for us to be able to work in, and we realized that what we wanted to do was to be able to enable people to take resources from space to use in space,” Ahmed said. That included asteroid mining, for example, and when we investigated that, we found hyperspectral imaging was the imaging tech that would enable us to map these asteroids as to whether they contain these metals or these minerals. So that knowledge sort of transferred to this more short-term problem that we were looking at solving.”
Part of the reason that Pixxel’s founders couldn’t find existing available hyperspectral imaging at the resolutions they needed was that as a technology, it has previously been restricted to internal governmental use through regulation. The U.S. recently opened up the ability for commercial entities to pursue very high-resolution hyperspectral imaging for use on the private market, effectively because they realized that these technical capabilities were becoming available in other international markets anyway. Ahmed told me that the main blocker was still technical, however.
Image Credits: Pixxel
“If we were to build a camera like this even two or three years ago, it would not have been possible because of the miniaturized sensors, the optics, etc.,” he said. “The advances that have happened only happened very recently, so it’s also the fact that this the right time to take it from the scientific domain to the commercial domain.”
Pixxel now aims to have its first hyperspectral imaging satellite launched and operating on orbit within the next few months, and it will then continue to launch additional satellites after that once it’s able to test and evaluate the performance of its first spacecraft in an actual operating environment.
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India’s first Earth-imaging satellite startup raises $5 million; first launch planned for later this year
Bengaluru-based Pixxel is getting ready to launch its first Earth imaging satellite later this year, with a scheduled mission aboard a Soyuz rocket. The roughly one-and-a-half-year-old company is moving quickly, and today it’s announcing a $5 million seed funding round to help it accelerate even more. The funding is led by Blume Ventures, Lightspeed India Partners, and growX ventures, while a number of angel investors participated.
This isn’t Pixxel’s first outside funding: It raised $700,000 in pre-seed money from Techstars and others last year. But this is significantly more capital to invest in the business, and the startup plans to use it to grow its team, and to continue to fund the development of its Earth observation constellation.
The goal is to fully deploy said constellation, which will be made up of 30 satellites, by 2022. Once all of the company’s small satellites are on orbit, the Pixxel network will be able to provide globe-spanning imaging capabilities on a daily basis. The startup claims that its technology will be able to provide data that’s much higher quality when compared to today’s existing Earth-imaging satellites, along with analysis driven by PIxxel’s own deep learning models, which are designed to help identify and even potentially predict large problems and phenomena that can have impact on a global scale.
Pixxel’s technology also relies on very small satellites (basically the size of a beer fridge) that nonetheless provide a very high-quality image at a cadence that even large imaging satellite networks that already exist would have trouble delivering. The startup’s founders, Awais Ahmed and Kshitij Khandelwal, created the company while still in the process of finishing up the last year of their undergraduate studies. The founding team took part in Techstars’ Starburst Space Accelerator last year in LA.
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