AV8 Ventures
Auto Added by WPeMatico
Rephrase.ai raises $1.5M to use synthetic media for personalized sales pitches
Bangalore-based Rephrase.ai has an ambitious vision for reshaping how movies and videos are made.
CEO Ashray Malhotra laid it out for me yesterday, saying that his co-founder Nisheeth Lahoti “came up with this concept — he wants to build an engine that can take any script as input and create a professional movie,” no filming required.
But Rephrase.ai is starting with what Malhotra said is a more “short-term, monetizable” goal: Offering technology that makes it easy to create personalized sales videos.
The startup was part of the Techstars Bangalore program in 2019 and is announcing today that it has raised $1.5 million in seed funding led by Lightspeed Venture Partners and AV8 Ventures.
Malhotra demonstrated the technology for me, showing me how a salesperson can select a model, a background and a voice, and enter text that the model will recite. They can then export that video for use in a variety of sales tools.
This is valuable for, he said, because sending personalized video messages in sales emails can lead to “an insane increase” in clickthrough rates. But creating all those videos can be a huge chore, if not downright impossible.
And while there are plenty of other startups working on synthetic media, Malhotra said Rephrase.ai is set apart by the 18 months the team spent developing technology that can take 10 minutes of footage and “predict how the lip movements of the person would have been if you’d shot them [saying any phrase] in an actual studio.”
You can see the results for yourself in the video above. Personally, I was impressed by the lip movements but disconcerted by the fact that Rephrase.ai customers can pair any model with any voice, leading to some strange combinations that feel more like badly dubbed movie than an effective sales pitch.
When I brought this up, Malhotra replied that some clients will want to take the time “perfecting it out, finding the right voices, the right costumes, the right personality of the actors,” while other clients might be fine spending less time to create something a little less convincing.
It’s also worth noting that Rephrase.ai has several policies designed to prevent the creation of deceptive deepfakes: Presenters can control who has the authority to create videos using their faces, the platform is only open to authorized businesses and videos are created from scratch, rather than transferring someone’s face onto an existing person.
Malhotra said Rephrase.ai is currently talking to a number of potential customers, but those discussions are in early stages. He also suggested that the technology could expand fairly quickly into areas like chatbots and education.
“I think it’s going to open a whole new world of creativity,” he said. “When you and I want to express something, we’re most likely to write a text document, but as a viewer, we want to see a video. They’ve been disconnected because video creation is really difficult.”
Powered by WPeMatico
CIOs are dead tired of dumb tech. Pulse has $6.5M to help them help each other
The technology that runs our companies these days is staggering in its complexity. We have moved from a monolith to a microservices world, from boxes to SaaS, and while that has added agility to the enterprise, it has come at the cost of a metric f-ton of services and software platforms required by every team in the building.
CIOs need a place to commiserate and get better recommendations on what tech works well and what should be placed in the proverbial recycle bin. Meanwhile, salespeople and investors want to hear these decision-makers’ views on emerging products to identify rich veins to invest in.
At the core of Pulse is a community of vetted CIOs and other tech procurers, currently numbering more than 15,000. On top of this core group of users, Pulse has built a series of products to help exploit their collective wisdom, including several new products the company is announcing today.
In addition to new product launches, the company is announcing a $6.5 million Series A round from AV8 Ventures, which is exclusively backed by mega-insurer Allianz Group and launched last year with a debut $170 million fund. This round closed in December according to the company and brings the startup’s total funding to $10.5 million.
Pulse’s existing product offerings assist product marketers and investment researchers who want to get a “pulse” on the marketplace for tech products by polling CIOs and testing out language around new features and initiatives.
“As an example, Microsoft will come to us and say, ‘Hey, we want to test our messaging and positioning before we sort of blow it up as a campaign. We’d like to do that very quickly through your community.’ And then we facilitate that through a series of questions through surveys and get back the insights to them very quickly,” co-founder and CEO Mayank Mehta explained.
“We think about this as truly becoming a Bloomberg terminal for marketers and investors,” he said. Researchers “can use this as a great way to get a real-time pulse on their buyers and understand how the market is moving, so they can make appropriate investments and ship strategies in real time.”
He said that the company worked with 50 customers last year and delivered some 150 reports. As for the CIOs themselves, “The community is open so long as you are a director level or above,” Mehta said.
In addition to this product for investors and market researchers, the company is also announcing the launch of Product IQ today, which takes the needs of a particular CIO user into account to offer them “personalized” product recommendations for their companies. Those recommendations are surfaced from the continuous data that CIOs are adding into the system through polls and opinion surveys.
“We’re trying to imagine and rethink how decision-making is done for technology executives, especially in a world like this where teams are changing so dramatically,” Mehta said.
Crowdsourced research platforms in the tech industry have become a popular area for VC investment in recent years. StackShare, which raised $5.2 million from e.Ventures, has focused on helping engineers learn from other engineers about the tech they have chosen for their infrastructure. Meanwhile, startups like Wonder and NewtonX, which raised $12 million from Two Sigma Ventures, have focused less on technical solutions and instead answer business questions such as market sizing or competitive landscape.
Pulse was founded in 2017 and is based in San Francisco, and previously raised a seed from True Ventures, according to Crunchbase.
Powered by WPeMatico