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Roughly Half Of Users Are Finding Apps Via App Store Search, Says Study
The battleground for app discovery in the leading mobile app stores, iTunes and Google Play, has more to do with where an app ranks in the search results, than where it ranks in the charts. Or at least that’s what a new study from ad attribution and analytics company TUNE is saying, citing data that shows how around half of mobile users found the last app they downloaded via app… Read More
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Mobile Action Raises $800K For Its App Discovery And Optimization Service
Getting a mobile app discovered, downloaded and then highly ranked is a challenging business – and one that’s now being dominated by larger players, it seems. One company benefiting from that trend is Mobile Action, a one-stop shop for mobile app user acquisition. Now on track for $2 million in revenue this year, the startup has also just raised $805,000 in seed funding from Felicis… Read More
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