AR
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AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly
We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon Sumerian, a new platform for developers to build and host VR, AR and 3D apps quickly and… Read More
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First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch
Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which saw hoards of humans roaming parks and piers seeking elusive Pokemons last year at the height of the craze, is also spawning plenty of wannabie AR mobile gaming smash hits. Read More
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Pokémon Go creator’s next game will incorporate audio into the AR experience
Niantic, makers of the hugely popular mobile game Pokémon Go, is developing a new AR title that will incorporate audio cues into the gaming experience, according to company CTO Phil Keslin. The executive had just exited the stage at TechCrunch Disrupt San Francisco, where he had spoken on a panel about the upcoming wave of AR applications, and the potential for the AR market in the wake of… Read More
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Goodbye, photo studios. Hello, Colormass virtual photoshoots
Ikea is a leader among those that have pushed the limits when it comes to using digital imaging to take product marketing to the next level. When you look at an Ikea catalog or its website, you might think you are looking at rooms full of Swedish sofas, coffee tables and stylish lamps, but you’re actually looking at highly realistic, but digitally manipulated 3D facsimiles — the… Read More
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Virtual science lab startup Labster bags $10M to accelerate its ed tech play
Ed tech startup Labster whose software platform enables virtual simulations of laboratories for teaching life science to students, has closed a $10 million Series A round of funding led by early stage European VC firm Balderton Capital. The TechCrunch Podcast: Augmented reality’s promise
Welcome back to the TechCrunch Podcast, where we take a deeper dive into the hottest topics coming down tech’s pike. In this episode, Founders Fund partner Cyan Banister and Super Ventures managing partner Matt Miesnieks joined TechCrunch editor-in-chief Matthew Panzarino to talk the past, present and future of augmented reality. Read More
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Microsoft announces its own motion controllers for mixed reality
Microsoft doubled down on its commitment to what it called “mixed reality” today at its Build developer conference, revealing motion controllers that work closely with VR headsets from Acer. With a $399 bundle containing all you need coming later this year, it could be one of the more affordable ways out there to get into the VR game. Read More
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Tylko bags $3.1M to size up a bespoke furniture business
Bespoke shelves can sell themselves, given enough attention to design detail. That’s the conviction driving Warsaw-based Tylko, which just closed a €3 million (~$3.1 million) Series A round aiming to step up its app-based custom flat-pack furniture business with additional marketing muscle. Read More
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Signia Venture Partners has $85 million in new funds to invest
Signia Venture Partners has closed its second fund at $85 million to lead early-stage deals in emerging tech startups mostly in and around San Francisco. For the unfamiliar, Signia is typically the first money in and the lead investor in the companies it backs, writing $1-2 million in seed stage deals or $2-8 million in later stage rounds. The firm was started in 2012 by Rick Thompson, the… Read More
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Pokémon Go continues its worldwide march, now live in the UK
One of the more interesting side effects from the explosion of new mobile AR game Pokémon Go is physical movement: a lot of people are finding themselves walking miles and miles (and miles) more than they normally would as they search for PokéStops, load up on PokéBalls, and (of course) track down more Pokémon. Now the game itself — which originally launched in Australia, New… Read More
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