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The GasBuddy mobile app, which typically helps consumers find the cheapest gas nearby, has now become the No. 1 app on the U.S. App Store for the first time ever, due to the fuel shortages in the U.S. that followed the cyberattack on the Colonial Pipeline. Americans, fearful that gas would become unavailable, began panic-buying in ways that haven’t been seen since the great toilet paper outage of 2020. As a result, thousands of gas stations ran out of fuel entirely. This dramatic situation has greatly benefitted the GasBuddy app, which includes a crowdsourced feature that helps users locate which local stations still have gas for sale.
As of Wednesday afternoon, GasBuddy says the effects of the Colonial Pipeline shutdown are being felt across 11 U.S. states, largely in the Southeast and Washington, D.C. North Carolina had the highest number of gas stations with fuel outages, with 65% of stations reportedly out of gas as of 2:48 p.m. ET on Wednesday. Kentucky has the lowest at only 2%. Because this data is self-reported by GasBuddy users, it may not represent the most current information, we should note.
Image Credits: GasBuddy app screenshot
During the week, consumers have been turning to GasBuddy to help them find where they can fill up. Yesterday, the app hit No. 1 in the “Travel” category on the App Store, while it steadily climbed its way up the App Store’s Top Overall charts.
This afternoon, GasBuddy became both the No.1 app in the non-games category as well as the highest-ranked app Overall across the U.S. App Store.
According to data from app store intelligence firm Apptopia, GasBuddy yesterday saw 15,203 new downloads — a 59% increase from its average daily downloads, which were 9,560 for the past 30 days. However, third-party data isn’t always accurate for sudden shots in rank — it catches up a few days after the fact.
Image Credits: Apptopia
Reached for comment, GasBuddy says its downloads were actually far higher than the third-party estimates. Across all platforms, including both iOS and Google Play, it saw 20x more downloads yesterday compared with an average day in 2021. The company told TechCrunch it counted 313,001 total downloads yesterday, compared with average daily downloads for the previous 30 days of 15,339.
Broken down by platform, GasBuddy says it saw 104,735 downloads on Android and 208,266 downloads on iOS on Tuesday, May 11, 2021.
Apptopia also noted that GasBuddy hadn’t been the No. 1 app on the App Store in all the time it’s been recording app store rankings, which goes back to January 1, 2015. However, it noted the app itself launched back in 2010, making it possible (though not likely) that the app had reached No. 1 at some point.
GasBuddy confirmed that’s not the case. Today is the first time it has ever topped the App Store, though it got close once before when it reached No. 2 behind a walkie-talkie app during Hurricane Irma in September 2017.
Image Credits: App Store screenshot on Wed., May 12, 2021
Consumers can continue to track statewide fuel outages here on GasBuddy’s website as well as where highest prices are being found. In the app, they can report whether gas stations have gas or diesel, as well as current prices.
The Colonial Pipeline, which runs 5,500 miles from the Gulf to the Northeast, shut down on Friday due to a ransomware attack from a criminal hacking network known as DarkSide, which is suspected to be based in Russia or Eastern Europe. The pipeline delivers about 45% of fuel used by the Eastern Seaboard. Reports of the shutdown sent Americans to stock up on gas, worsening the situation further. The U.S. Energy Secretary Jennifer Granholm said the Colonial Pipeline intends to restore operations by the end of the week.
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Unless you’ve got someone’s Amazon Wish List, gift giving today can still be fairly difficult. You don’t necessarily know a friend or family member’s shipping address, their sizes or their particular tastes, at times. A new startup called Goody, backed by a recent $4 million fundraise, wants to help. Through its newly launched mobile gifting app, Goody lets you celebrate your friends, family and other loved ones with a gift or, soon, even just an “IOU” that lets them know you’re thinking of them.
To do so, you first download the Goody mobile app for iOS or Android, then browse across the hundreds of brands and products it offers. You also can filter these by occasion, like birthdays or holidays, or by a specific need, such as gifts to say congratulations or get well.
Image Credits: Goody
When you find a gift you like, you just enter the recipient’s phone number. Goody then sends a text that lets the recipient know that you’ve sent them something. The recipient clicks the link to accept the gift, which opens a website where they can see what you’ve selected, while also customizing any specific options — like their clothing size, color preferences or what flavor of cupcakes they’d like, for example.
Here, they also provide their shipping address, and the gift is sent. Afterwards, they can choose to send a thank you note, as well.
What makes this experience work is that — unlike some gifting startups in the past — Goody doesn’t require the recipient to download an app, nor do you need to know anything other than a phone number of the person you want to send a gift to.
Image Credits: Goody
The idea for Goody comes from co-founder and serial entrepreneur and startup investor Edward Lando, whose prior company, YC-backed GovPredict, was recently acquired. He was also the first investor in Misfits Market, serves on the board at Atom Finance and is a managing partner at Pareto Holdings, based in Miami, where Lando now lives.
Joining him on Goody are Even.com tech lead Mark Bao and Lee Linden, who notably sold his prior gifting startup Karma Gifts to Facebook back in 2012.
Lando says he was interested in working on the idea because he loves to send gifts, but thinks there’s a lot of friction involved with the process as it stands today. Meanwhile, gifts that are easier to send, like gift cards, can lack a personal touch.
“The most important thing for us is for Goody to feel highly personal,” Lando explains. “If someone sends you something through Goody [it should feel like], wow, they really thought about me — they picked out something for me. We don’t want it to feel like someone is just sending you a dollar value,” he says.
The mobile app launched in mid-December and now works with a couple dozen brand partners. Many of these are in the direct-to-consumer space or are otherwise emerging companies, like non-alcoholic aperitif Ghia, workout experience The Class, pet company Fable, wellness company Moon Juice, Raaka Chocolate and others.
Image Credits: Goody
Goody’s model involves a revenue share with its partners, where its cut increases the more sales its makes on the partner’s behalf.
Brands are interested in working with Goody, Lando explains, because it can help them acquire new customers with little effort on their part.
“There’s so many direct-to-consumer brands these days — thousands of them — selling online — coffee, chocolate, all these cool things,” Lando says. “And for now, their only way of getting discovered is buying ads on Facebook. We’re another way for people to discover them. We’re like a giant shopping mall for people to discover these things,” he adds.
The app, however, wants to be useful to those who also just want to stay in touch with friends and family. On this front, it’s rolling out free gifts this week called “IOUs,” for telling someone you’re thinking of them — for example, by saying something like “I owe you dinner next time I’m in town” or sharing some other more symbolic gift.
The app will also later integrate a calendar that will help you track important occasions, like birthdays and other major life events.
Goody was founded in March 2020 and the app launched in mid-December of the same year. So far, around 10,000 gifts have been sent using its service, Lando says.
In addition to the holiday season, of course, the pandemic may have played a role in Goody’s early traction.
“I think the pandemic has been a big problem for everyone. And one of the things that people frankly don’t talk about enough, in my opinion, is the psychological toll the pandemic is taking on everyone…we are all creatures that enjoy social interaction. It feels good to see other people — especially the people you care about. And when you don’t, it really drains you of energy,” Lando says.
“This is obviously not the same as seeing people in person, but I do think that Goody is a nice injection of warmth and positivity…Everyone who uses it says they feel good after using it, which I think is rare,” Lando notes.
Image Credits: Goody ad in NYC
The startup, meanwhile, has raised a little more than $4 million in early funding from investors including Quiet Capital, Index Ventures, Pareto Holdings, Third Kind Venture Capital, Craft Ventures and the founders of Coinbase (Fred Ehrsam) and Quora (Charlie Cheever), among others.
Goody is a team of nine full-time employees, based in Miami and elsewhere, working remotely. Ahead of Valentine’s Day, the company snagged a spot on a Times Square billboard to advertise its app, in the hopes of gaining new users during one of the bigger gifting holidays of the year.
The app is available as a free download on the App Store and Google Play.
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A new startup called Gawq wants to tackle the problem of fake news and the “echo chamber” problem created by social media, where our view of the world is shaped by manipulative algorithms and personalized feeds. Through Gawq’s newly launched mobile news app, it aims to present news from a range of sources, while allowing users to filter between news, opinion, paid content and more, as well as compare sources, check facts and even review the publication’s content for accuracy.
The idea for Gawq comes from Joshua Dziabiak, co-founder and now board member at the now profitable insurance tech startup The Zebra. Dziabiak stepped down from his day-to-day role this March, and founded Gawq shortly after.
“It started as a passion project and then it transformed into a business,” Dziabiak explains. “I wanted to do something that had a larger social impact. And this idea — this problem — has surfaced and been magnified in really big ways over the past year, especially,” he says.
When news is served up through social media channels, people are presented with their own version of reality, as the algorithms begin to filter out the news that doesn’t engage them and show them more of what does. Over time, this system led some publishers to pursue clicks and outrage with over-the-top, sensational headlines, but it also spawned a network of publications that would slant and bias the news in ways that better connected them with an either right or left-leaning audience.
As a result, the media environment overall began to center itself around eyeballs and not necessarily news quality, Dziabiak says. While there is still quality journalism being created, it can sometimes be hard to find among all the noise.
“I believe journalists and content creators need a new measure for success. One that is based on the core ethics of journalism, and not the number of clicks or shares,” Dziabiak notes.
Image Credits: Gawq
The Gawq name is meant to be a reminder of how today’s headlines often scream for our attention. But it misses the mark for an app about news accuracy. At its core, Gawq is a news aggregator where you are not meant to “gawk” at headlines, but actually read and consider the news with a more critical eye.
At launch, the app organizes more than 150 different top media sources of all types and sizes, including those that lean one way or the other. The publishers cover topics like U.S. and world news, politics, sports, business, tech, entertainment, science, lifestyle news and more.
Gawq also organizes the day’s news without using any sort of algorithms or personalization engines, but instead by topic. As you read, you click to compare coverage of the story with other sources to get a better idea of how different outlets are writing about the same topic. With a clever red and blue slider bar at the top of the screen, you can drag your finger over to the red side to see the coverage from right-leaning sources, or you can drag it to the blue side to see the more left-leaning coverage.
The company says it uses data from three different nonprofits that audit media — AllSides, Media Bias Fact Check and Ad Fontes Media — to determine if sources are “right” or “left.”
Image Credits: Gawq
Just below the slider bar are the related fact checks to the topic at hand, for easy reference.
While Gawq will allow users to toggle some news sources on or off within the app’s settings, it uses language that deters you from doing so by reminding you that it works best when you maintain a “diverse set of media.”
In addition, Gawq introduces a “smart labels” feature to automatically identify and tag non-news — like op-ed’s, sponsored content or even celeb gossip, if you hate that sort of thing. You can toggle these on or off, too, if you want to hide anything that’s not hard news.
Another nice feature — for the news consumer at least, if not the publisher — is that Gawq loads articles by default into a “reader mode” that strips the ads and distractions that tend to fill the pages on news websites these days. You can still click to view the article on the website, if you prefer.
While much of the above is related to how the news is presented to the reader, Gawq’s bigger bet is that it can create a Wikipedia-like community of news reviewers who will rate stories for adherence to journalistic practices. This is a more ambitious and perhaps overly optimistic endeavor.
On every article, users can click a review button that walks them through a short quiz where they’re asked to rate the story’s balance, the details provided and whether the headline was clickbait. Users then add a comment and submit their report. This review process was built off the core ethics of journalism as defined by the Society of Professional Journalists, Dziabiak says.
Image Credits: Gawq
Likely, only a minority of Gawq users would rate the stories. But over time and with scale, the reviews could help give outlets an accurate rating on news accuracy and their tendencies toward sensationalism, in the eyes of news consumers. That data may have external value, but for now, Gawq’s business model is “TBD,” Dziabiak admits.
The problem Gawq aims to tackle is a difficult one. And arguably, those who need to widen their worldview will be least likely to download a new app to do so. They’re often passive news consumers who have sat back ingesting news (and often, outrage and lies) from ever-personalized social media feeds. They then click on one favorite news TV channel for everything else. But there is a growing number of people who want a more neutral media landscape, and Gawq can help them find it with how it positions news as right, left or centered when comparing sources.
The startup is currently self-funded and has a small team of engineers, mostly working on a contract basis. Gawq has not ruled out future investment, however.
The app is a free download on iOS and Android.
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YouTube’s comments section has a bad reputation. It’s even been called “the worst on the internet,” and a reflection of YouTube’s overall toxic culture, where creators are rewarded for outrageous behavior — whether that’s tormenting and exploiting their children, filming footage of a suicide victim, promoting dangerous “miracle cures” or sharing conspiracies, to name a few high-profile examples. Now, the company is considering a design change that hides the comments by default.
The website XDA Developers first spotted the test on Android devices in India.
Today, YouTube’s comments don’t have a prominent position on its mobile app. On both iOS and Android devices, the YouTube video itself appears at the top of the screen, followed by engagement buttons for sharing, liking, disliking, downloading and saving the video. Below that are recommendations from YouTube’s algorithm in a section titled “Up Next.” If you actually want to visit the comments, you have to scroll all the way to the bottom of the page.
In the test, the comments have been removed from this bottom section of the page entirely.
Instead, they’ve been relocated to a new section that users can only view after clicking a button.

The new Comments button is found between the Thumbs Down and Share buttons, right below the video.
It’s unclear if this change will reduce or increase user engagement with comments, or if engagement will remain flat — something that YouTube likely wants to find out, too.
On the one hand, comments are hidden unless the user manually taps on the button to reveal them — users won’t happen upon them by scrolling down. On the other hand, putting the comments button behind a click at the top of the page instead of forcing users to scroll could make them easier to access.
As XDA Developers reports, when you’ve loaded up this new Comments section, you can pull to refresh the page to see the newly added comments appear. To exit, you tap the “X” button at the top of the window to close the section.
While it reported the test was underway in Android devices in India, we’ve confirmed it’s also appearing on iOS and is not limited to a particular region. That means it’s something YouTube wants to test on a broader scale, rather than a feature it’s considering for a localized version of its app for Indian users.
The change comes at a time when YouTube’s comments section has been discovered to be more than just the home to bullying, abuse, arguments and other unhelpful content, but also a tool that was exploited by pedophiles. A ring of pedophiles had communicated through the comments to share videos and timestamps with one another.
YouTube reacted then by disabling comments on videos with kids. More recently, it’s been considering moving kids content to a separate app. (Unfortunately, it will never consider the appropriateness of having built a platform where young children can be put on public display for the whole world to see.)
A YouTube spokesperson confirmed the Comments test, in a statement, but downplayed its importance by referring to it as one of many small experiments the company is running.
“We’re always experimenting with ways to help people more easily find, watch, share and interact with the videos that matter most to them,” the spokesperson told TechCrunch. “We are testing a few different options on how to display comments on the watch page. This is one of many small experiments we run all the time on YouTube, and we’ll consider rolling features out more broadly based on feedback on these experiments.”
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Youper, a mental health app with a chatbot it calls an “emotional health assistant,” has raised $3 million in seed funding from Goodwater Capital. The funds will be used to accelerate development of Youper’s artificial intelligence-based capabilities and grow its user base.
Based in San Francisco, Youper was co-founded in 2016 by Dr. Jose Hamilton. For a decade, Hamilton worked as a psychiatrist in clinical settings, seeing more than 3,000 patients. While talking to them, he realized that a handful of barriers kept many people from seeking help earlier, even if they had dealt with anxiety or depression for years.
“The first one is fear, taking care of yourself, talking about your mental health, understanding your mental health,” he tells TechCrunch. “Seeing a therapist or psychiatrist is super intimidating. That’s why all of my patients used to say the same things. The second barrier is cost, of course. Psychiatrists and therapists are super expensive.”
Hamilton teamed up with co-founders Diego Couto, the startup’s chief product and growth officer, and Thiago Marafon, its CTO, to create an app that would make mental healthcare less intimidating and more accessible. They originally created an app that did not have a conversational interface. Instead, Hamilton says it took a similar approach to Calm and Headspace. But that resulted in a very low user engagement rate and, after a year, the team realized Youper needed to provide a more personalized experience, matching users to the right psychological techniques, including cognitive behavioral techniques and mindfulness, for their needs.
Youper is part of a growing roster of apps that use AI-based chatbots to help users improve their emotional health, including Woebot, Wysa and X2’s Tess. Hamilton says Youper wants to differentiate with its focus on personalization, combining mental health research and user data to match the right psychological techniques with users.
Screenshots from Youper, an app for emotional well-being.
The startup claims Youper has been downloaded more than one million times so far. Most of its users are young adults, and there are more women than men who use Youper.
“I think that’s because women are facing new challenges in our society by conquering new spaces and assuming new roles, and that poses an emotional toll. Another reason is that women are more tuned into self-care than men,” he says. “Sometimes I feel that we men wait for too long suffering in silence.”
For users who have never consulted with a provider, Youper provides a gentle introduction to the types of questions and exercises they might experience in therapy. The questions and exercises given by Youper’s chatbot are meant to help users achieve a better understanding of their emotions, thoughts and behavior.
Youper’s chatbot asks users to focus on their thoughts and identify how they are feeling from a menu of descriptive words. Then a scale lets them rate the strength of that emotion from “slightly” to “extremely.” More questions help them narrow down what is causing those feelings and track their mood. Users are also given options for mindfulness exercises and journaling prompts.
Hamilton says that the average time users spend during each session with its chatbot is about seven minutes, with 80% reporting a reduction in negative moods after one conversation. The startup also claims that after 30 days, a quarter of people who signed up for Youper are still active users.
Youper is currently free, though the company may test a freemium model in the future with premium features. It uses anonymized user data in its own research to improve Youper, but keeps it private and does not share or sell user data or information.
Of course, an app is not a replacement for seeing a therapist or psychiatrist, but Youper presents a much lower barrier to entry for people who worried about the stigma of seeing a professional. Hamilton says he hopes using Youper will encourage more people to seek medical treatment sooner if they need it by making them more comfortable with the idea of discussing their emotional health.
“On average, it takes 10 years for someone to finally talk to a health provider. This could become 10 minutes with an app like Youper,” Hamilton says. “Having an app with a super low barrier to entry, no stigma, something that is about emotional health and taking care of yourself, shows that you don’t need to be afraid.”
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Coda, which is coming out of its limited beta today, wants to reinvent how you think about documents and spreadsheets. That’s about as tough a challenge as you can set yourself, given how ingrained tools like Word, Excel and their equivalents from the likes of Google, Zoho and others are. Coda’s secret weapon is that it combines text and spreadsheet functionality into a single document, with the ability to build some basic programming into them and add features from third-party services as a bonus.
In addition to opening up the service to anyone, Coda also today launched its new mobile app for iOS (with Android following at some point in the future).
“It’s the best of documents, spreadsheets, presentations, applications — all brought into one new surface,” Coda founder and CEO (and former head of product for YouTube Shishir Mehrotra told me. “But the phrase we like to use is that Coda allows anyone to make a doc as powerful as an app.”
You’re not going to use Coda, which was founded in 2017 and received funding from VC heavyweights like Greylock, Khosla Ventures and NEA, as a full-blown low code/no code service. It’s still a bit too limited for that. But you can use it to build your own custom inventory system, for example, or to build a basic CRM or to-do app that fits your specific needs. Or you could just use it as an online text editor and then slowly add features like third-party integrations with the likes of Slack or Figma as needed. All of that is easy enough for anybody who has ever used a function in Excel or Google Sheets.

So far, tens of thousands of people have used the service during its private beta. Mehrotra tells me that about 15 percent of them are from the Bay Area and that a good amount of them simply use the service as a basic document editor.
The new iOS app, unsurprisingly, mostly focuses on consuming content and using the functions that you have built in the web app. It’s unlikely that you’ll want to build a whole new experience on your phone, after all. In the demos I’ve seen, Coda nicely transforms cells and their functions into usable tables and cards on the iPhone.
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The team behind mileage-tracking app MileIQ, a company Microsoft acquired a few years ago, is out with a new application. This time, the focus isn’t on tracking miles, but rather expenses. The new app, simply called “Spend,” arrived on the App Store on Thursday, offering automatic expense tracking for work reimbursement purposes or for taxes.
Spend doesn’t appear to be a part of some grand Microsoft plan to take on expense tracking industry giants, like Expensify or SAP-owned Concur, for example. At least, not at this time.
Instead, the app is a Microsoft Garage project, the App Store clarifies.
Microsoft Garage is the company’s internal incubator when employees can test out new ideas to see if they resonate with consumers and business users.
Through the program, a number of interesting projects have gotten their start over the years, like the Cortana-based dictation tool, Dictate; mobile design creation app Sprightly; short-form email app Send; the Word Flow keyboard for smartphones; a Bing-backed alternative to Google News; and dozens more.
The new Spend app, at first glance, looks well-designed and easy to use.
Like most expense trackers, it offers features like the ability to take photos of receipts, expense categorization features, and reporting.

However, what makes Spend interesting is the app’s automated tracking and matching, and its user interface for working with your receipts.
The app begins by automatically tracking all your expenses from a linked credit card or bank account. You can then swipe on the expenses to mark them as personal or business. These expenses are automatically categorized, and you can add extra tags for added organization.
You can also add notes to purchases, split expenses, and customize expense categories, in addition to tags.

And the app can generate expense reports on a weekly, monthly or custom bases, which can be exported at spreadsheets or PDFs. There’s a web dashboard for when you’re using the app at your computer, but Spend doesn’t appear on the MileIQ main website at this time. It does, however, have a support site.
How well this all works, in practice, requires further testing.
MileIQ had been the top-grossing finance app in Apple’s App Store for the last 20 months at the time of its acquisition back in 2015. Microsoft had said then the team would work on other mobile productivity solutions going forward.
Since joining Microsoft, the team that created MileIQ has added capabilities to MileIQ, such as MileIQ for Teams, new intelligence features and a partnership with Xero. MileIQ is also now included with Microsoft 365 Business and Office 365 Business Premium plans
However, Spend is the first standalone app built by the team in that time.
The company says the new Spend app is an early version, and they plan to revise it going forward as they make improvements.
Microsoft responded to a request for comment, but didn’t provide any details about its eventual plans for Spend, like whether it will have business model or be included with Office subscriptions.
10/19/18: Updated after publication with information about Microsoft’s comments.
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Last year, Mozilla made its first acquisition by snatching up Pocket, the Instapaper competitor that helps you save longer articles for later reading. Today, this popular reading app is getting a major update that gives its app a visual makeover, including a new dark mode, and most importantly, a better way to listen to the content you’ve saved.
Pocket had added a text-to-speech feature several years ago, so you could listen to an audio version of your saved articles, instead of reading them. Instapaper today offers a similar option.
But these text-to-speech engines often sound robotic and mangle words, leading to a poor listening experience. They’ll work in a pinch when you really need to catch up with some reading, and can’t sit down to do it. But they’re definitely not ideal.
Today, Pocket is addressing this problem with the launch of a new listening feature that will allow for a more human-sounding voice. On iOS and Android, the listen feature will be powered by Amazon Polly, Mozilla says.
First introduced at Amazon’s re:Invent developer event in November 2016, Polly uses machine learning technologies to deliver more life-like speech. Polly also understands words in context. For example, it knows that the word “live” would be pronounced differently based on its usage. (E.g. “I live in Seattle” vs. “Live from New York.”) The technology has evolved since to support speech marks, a timbre effect, and dynamic range compression, among other things.
To take advantage of the updated “Listen” feature, users just tap the new icon in the top-left corner of the Pocket mobile app to start playing their articles. It’s like your own personalized podcast, Mozilla notes.
In addition, the app has been given a redesign that gives it a clean, less cluttered look-and-feel, and introduces a new app-wide dark mode and sepia themes, for those who want a different sort of reading experience.
The redesign includes updated typography and fonts, focused on making long reads more comfortable, as well.
“At Mozilla, we love the web. Sometimes we want to surf, and the Firefox team has been working on ways to surf like an absolute champ with features like Firefox Advance,” said Mark Mayo, Chief Product Officer at Firefox, in a statement about the launch. “Sometimes, though, we want to settle down and read or listen to a few great pages. That’s where Pocket shines, and the new Pocket makes it even easier to enjoy the best of the web when you’re on the go in your own focused and uncluttered space,” he said.
The updated version of Pocket is live on the web, iOS and Android, as of today.
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Shine, an early arrival in a market now teeming with self-care apps and services, has closed on $5 million in Series A funding, the company announced today, alongside the milestone of hitting 2 million active users. The round was led by existing investor by Comcast Ventures with betaworks, Felix Capital, The New York Times, Eniac Ventures, Female Founders Fund
and BBG Ventures also participating.
The investment comes roughly two years after Shine launched its free service, a messaging bot aimed at younger users that doles out life advice and positive reinforcement on a daily basis through SMS texts or Facebook’s Messenger.
At the time, the idea that self-help could be put into an app or bot-like format was still a relatively novel concept. But today, digital wellness has become far more common with apps for everything from meditation to self-help to talk therapy.
“We’re proud that we were part of the catalyst to make well-being as an industry something that is so much more top-of-mind. We really sensed where the world was going and we were ahead of it,” says co-founder Naomi Hirabayashi, who built Shine along with her former DoSomething.org co-worker Marah Lidey. The founders had wanted to offer others something akin to the personal support system they had with each other, as close friends.
“Marah and I are both women of color, and we created this company from a very non-traditional background from an entrepreneurship standpoint – we didn’t go to business school,” Hirabayashi explains. “We saw there was something missing in the market because wellbeing companies didn’t really reach us – they didn’t speak to us. We didn’t see people that looked like us. We didn’t feel like the way they shared content sounded like how we spoke about the different wellbeing issues in our lives,” she says.

The company’s free messaging product, Shine Text, was the result of their frustrations with existing products. It tackles a timely theme every day in areas like confidence, productivity, mental health, happiness and more. And it isn’t just some sort of life-affirming text – Shine converses with you on the topic at hand using research-backed materials to help you better understand the information. It’s also presented in a style that makes Shine feel more like a friend chatting with you.
The service has grown to 2 million users across 189 countries, despite not being localized in other languages. 88 percent of users are under the age of 35, and 70 percent are female.
Shine attempted to generate revenue in the past with a life-coaching subscription, but users wanted to talk to a real person and the subscription was fairly steep at $15.99 per week. That product never emerged from testing, and the founders now refer to it as an “experiment.”
The company gave subscriptions another shot this past December, with the launch of a freemium (free with paid upgrades) app on iOS. The new app offers meditations, affirmations, and something called “Shine Stories.”
The meditations are short audio tracks voiced by influencers that help you with various challenges. There are quick hit meditations for recentering and relaxing, those where you can focus on handling a specific situation – like toxic friendships or online dating – and seven-day challenges that deal with a particular issue like burnout or productivity.
Affirmations are quick pep talks and Shine Stories are slightly longer – around five minutes-long, and also voiced by influencers.
“The biggest thing is that we want to meet the user where they are – and we know people are on the go,” says Hirabayashi. “You can expect a lot more to come in the future around how we combine this really exciting time that’s happening for audio consumption and the hunger that there is for audio content that’s motivational and makes you feel better.”
Asked specifically if the company was considering a voice-first app, like an Alexa skill, or perhaps a more traditional podcast, Lidey said they weren’t yet sure, but didn’t plan on limiting the Shine Stories to a single platform indefinitely. But one thing they weren’t interested in doing in the near-term was introducing ads into Shine’s audio content.
The Shine app for iOS is a free download with some selection of its audio available to free users. Users can unlock the full library for $4.99 per month, billed as an annual subscription of $59.99, or $7.99 per month if paid monthly.
The founders declined to offer specifics on their conversions from free to paid members, but said it was “on par with industry standards.”
With the Series A now under its belt, Shine plans to double its 8-person team this year, launch the app on Android, continue to grow the business, including potentially launching new products.
Now the question is whether the millennials are actually so into self-care that they’ll pay. There are some signs that could be true – the top ten self-care apps pulled in $15 million last quarter, with meditation apps leading the way.
“We’re dominating the self-care routine of millennial women right now and we want to keep doing that,” Lidey says.
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A company called Clipisode is today launching a new service that’s essentially a “talk show in a box,” as founder Brian Alvey describes it. Similar to how Anchor now allows anyone to build a professional podcast using simple mobile and web tools, Clipisode does this for video content. With Clipisode, you can record a video that can be shared across any platform – social media, the web, text messages – and collect video responses that can then be integrated into the “show” and overlaid with professional graphics.
The video responses feature is something more akin to a video voicemail-based call-in feature.
Here’s how it works. The content creator will first use Clipisode to record their video, and receive the link to share the video across social media, the web, or privately through email, text messaging, etc. When the viewer or guest clicks the link, they can respond to the question the show’s “host” posed.
For example, a reporter could ask for viewers’ thoughts on an issue or a creator could ask their fans what they want to see next.
How the video creator wants to use this functionality is really up to them, and specific to the type of video show they’re making.

To give you an idea, during a pre-launch period, the app has been tested by AXS TV to promote their upcoming Top Ten Revealed series by asking music industry experts “Who Is Your All-time Favorite Guitarist?”
BBC Scotland asked their Twitter followers who they want to see hired as the new manager for the Scotland national football team.
Who do you want as the next Scotland manager?
We asked and you told us.
Watch here
Watch my #Clipisode: “Sportscene Extra – Scotland Manager”
https://t.co/E28dfSrlIi— Jonathan Sutherland (@BBCjsutherland) February 8, 2018
A full-time Twitch gamer, Chris Melberger asked his subscribers what device they watch Twitch on.
The content creator can then receive all the video responses to these questions privately, choose which ones they want to include in their finished show, and drag those responses into the order they want. The creator can respond back to the clips, too, or just add another clip at the end of their video. Uploading pre-recorded clips from services like Dropbox or even your phone is supported as well.
Our Top Ten Revealed experts @josemangin @EddieTrunk @KevinBlatt @lyndseyparker @PeteGiovine made a Webisode highlighting their favorite guitarists to get you excited for the show!
Set your DVR for the premiere SUNDAY –> https://t.co/G9JlpvAoAA pic.twitter.com/Izqc1wu3Zv
— AXS TV (@AXSTV) February 10, 2018
Plus, content creators can use Clipisode to overlay professional-looking animations and graphics on top of the final video with the responses and replies. This makes it seem more like something made with help from a video editing team, not an app on your phone.
Because Clipisode invitations are web links, they don’t require the recipients to download an app.
“[People] don’t want to download an app for a one-time video reply,” explains Alvey. “But with this, people can reply.” And, he adds, what makes Clipisode interesting from a technical perspective, is that the web links users click to reply can work in any app in a way that feels seamless to the end user.
“That’s our biggest trick – making this work in other people’s apps, so there’s no new social network to join and nothing to download,” he says.
The app is free currently, but the plan is to generate revenue by later selling subscription access to the authoring suite where users can create the animated overlays and branding components that give the video the professional look-and-feel.
In an online CMS, creators can author, test and deploy animated themes that run on top of their videos.

The final video product can be shared back to social media, or downloaded as a video file to be published on video-sharing sites, social media, or as a video podcast.
Clipisode has been in development for some time, Alvey says. The company originally raised less than a million from investors including Mike Jones and Mark Cuban for a different product the founder describes as a Patreon competitor, before pivoting to Clipisode. Investors funded the new product with less than half a million.
The app itself took a couple of years to complete, something that Alvey says has to do with the animation studio it includes and the small team. (It’s just him and technical co-founder Max Schmeling.)
Clipisode is a free download on iOS and Android.
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