App Install Ads
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Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More
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Google Brings Its App Streaming Technology To Mobile Ads
Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you didn’t already have it installed on your device. Today, Google is expanding… Read More
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Facebook’s Money-Making Solution To App Discovery? A Whole Feed Of Install Ads
Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through their messy app stores. Facebook has tried to step up, but sometimes you don’t care about your friends and just want a new mobile toy to play with. So Facebook is taking haters’ worst nightmares and turning them into an app discovery tool. Read More
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Facebook, Google, And Twitter’s War For App Install Ads
Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.
Lured by billions in app install ad spend per quarter and hoping to grow that pie… Read More
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Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial and heavily mobile audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications. App install ads, as these units are commonly called,… Read More
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FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook
Two creators of Zynga’s social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired startup that was instrumental in creating FarmVille. Last year, Mahajan and Poloney raised $1.5 million from an impressive of list of investors (including Andreessen Horowitz, Greylock Partners,… Read More
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App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work
App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing,… Read More
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Facebook Rolls Out Analytics For App Links
Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpanel. The data available is still rather simple, but it’s a first step to convincing developers that they should use it to send traffic between apps. Read More
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Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally
Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products.
Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if… Read More
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