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After a series of developer previews, Google today released the first beta of Android 11, and with that, it is also making these pre-release versions available for over-the-air updates. This time around, the list of supported devices only includes the Pixel 2, 3, 3a and 4.
If you’re brave enough to try this early version (and I wouldn’t do so on your daily driver until a few more people have tested it), you can now enroll here. Like always, Google is also making OS images available for download and an updated emulator is available, too.
Google says the beta focuses on three key themes: people, controls and privacy.
Like in previous updates, Google once again worked on improving notifications — in this case, conversation notifications, which now appear in a dedicated section at the top of the pull-down shade. From there, you will be able to take actions right from inside the notification or ask the OS to remind you of this conversation at a later time. Also new is built-in support in the notification system for what are essentially chat bubbles, which messaging apps can now use to notify you even as you are working (or playing) in another app.
Another new feature is consolidated keyboard suggestions. With these, Autofill apps and Input Method Editors (think password managers and third-party keyboards), can now securely offer context-specific entries in the suggestion strip. Until now, enabling autofill for a password manager, for example, often involved delving into multiple settings and the whole experience often felt like a bit of a hack.
For those users who rely on voice to control their phones, Android now uses a new on-device system that aims to understand what is on the screen and then automatically generates labels and access points for voice commands.
As for controls, Google is now letting you long-press the power button to bring up controls for your smart home devices (though companies that want to appear in this new menu need to make use of Google’s new API for this). In one of the next beta releases, Google will also enable media controls that will make it easier to switch the output device for their audio and video content.
In terms of privacy, Google is adding one-time permissions so that an app only gets access to your microphone, camera or location once, as well as auto-resets for permissions when you haven’t used an app for a while.
A few months ago, Google said that developers would need to get a user’s approval to access background location. That caused a bit of a stir among developers and now Google will keep its current policies in place until 2021 to give developers more time to update their apps.
In addition to these user-facing features, Google is also launching a series of updates aimed at Android developers. You can read more about them here.
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Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.
A cluster of related companies recently caught our eye by raising capital in rapid-fire fashion. TechCrunch covered a few of them, and I read coverage of others. Looking back through my notes and the media cycles that they generated, it feels safe to say that API -based startups are hot right now.
What’s fun about this trend is that the startups we’re considering are all relatively early-stage, so they aren’t limping unicorns staring down a closed IPO window. Instead, we’re taking a peek at startups that mostly haven’t raised material external capital — yet. They have lots of room to grow.
And the group is somewhat easy to understand. Sure, I don’t fully grok their underlying tech — that’s a bit of the point with API startups; they take something complex and offer it in an easy-to-consume fashion — but I do get how they make money. Not only are their business models fairly easy to understand, there are public companies that monetized in similar ways for us to use as a framework as the startups themselves scale.
This morning let’s look at FalconX and Treasury Prime and Spruce and Daily.co and Skyflow and Evervault, all API-focused startups to one degree or another, to see what’s up.
Simply: a high-growth company that delivers its main service via an application programming interface, or API.
APIs help services communicate with other apps, allowing them to execute tasks or request information quickly and easily. These services are sometimes highly valuable because they can offer something complex and difficult, easily and simply.
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The UK may be rethinking its decision to shun Apple and Google’s API for its national coronavirus contacts tracing app, according to the Financial Times, which reported yesterday that the government is paying an IT supplier to investigate whether it can integrate the tech giants’ approach after all.
As we’ve reported before coronavirus contacts tracing apps are a new technology which aims to repurpose smartphones’ Bluetooth signals and device proximity to try to estimate individuals’ infection risk.
The UK’s forthcoming app, called NHS COVID-19, has faced controversy because it’s being designed to use a centralized app architecture. This means developers are having to come up with workarounds for platform limitations on background access to Bluetooth as the Apple-Google cross-platform API only works with decentralized systems.
The choice of a centralized app architecture has also raised concerns about the impact of such an unprecedented state data grab on citizens’ privacy and human rights, and the risk of state ‘mission creep‘.
The UK also looks increasingly isolated in its choice in Europe after the German government opted to switch to a decentralized model, joining several other European countries that have said they will opt for a p2p approach, including Estonia, Ireland and Switzerland.
In the region, France remains the other major backer of a centralized system for its forthcoming coronavirus contacts tracing app, StopCovid.
Apple and Google, meanwhile, are collaborating on a so-called “exposure notification” API for national coronavirus contacts tracing apps. The API is slated to launch this month and is designed to remove restrictions that could interfere with how contact events are logged. However it’s only available for apps that don’t hold users’ personal data on central servers and prohibits location tracking, with the pair emphasizing that their system is designed to put privacy at the core.
Yesterday the FT reported that NHSX, the digital transformation branch of UK’s National Health Service, has awarded a £3.8M contract to the London office of Zuhlke Engineering, a Switzerland-based IT development firm which was involved in developing the initial version of the NHS COVID-19 app.
The contract includes a requirement to “investigate the complexity, performance and feasibility of implementing native Apple and Google contact tracing APIs within the existing proximity mobile application and platform”, per the newspaper’s report.
The work is also described as a “two week timeboxed technical spike”, which the FT suggests means it’s still at a preliminary phase — thought it also notes the contract includes a deadline of mid-May.
The contracted work was due to begin yesterday, per the report.
We’ve reached out to Zuhlke for comment. Its website describes the company as “a strong solutions partner” that’s focused on projects related to digital product delivery; cloud migration; scaling digital platforms; and the Internet of Things.
We also put questions arising from the FT report to NHSX.
At the time of writing the unit had not responded but yesterday a spokesperson told the newspaper: “We’ve been working with Apple and Google throughout the app’s development and it’s quite right and normal to continue to refine the app.”
The specific technical issue that appears to be causing concern relates to a workaround the developers have devised to try to circumvent platform limitations on Bluetooth that’s intended to wake up phones when the app itself is not being actively used in order that the proximity handshakes can still be carried out (and contacts events properly logged).
Thing is, if any of the devices fail to wake up and emit their identifiers so other nearby devices can log their presence there will be gaps in the data. Which, in plainer language, means the app might miss some close encounters between users — and therefore fail to notify some people of potential infection risk.
Recent reports have suggested the NHSX workaround has a particular problem with iPhones not being able to wake up other iPhones. And while Google’s Android OS is the more dominant platform in the UK (running on circa ~60% of smartphones, per Kantar) there will still be plenty of instances of two or more iPhone users passing near each other. So if their apps fail to wake up they won’t exchange data and those encounters won’t be logged.
On this, the FT quotes one person familiar with the NHS testing process who told it the app was able to work in the background in most cases, except when two iPhones were locked and left unused for around 30 minutes, and without any Android devices coming within 60m of the devices. The source also told it that bringing an Android device running the app close to the iPhone would “wake up” its Bluetooth connection.
Clearly, the government having to tell everyone in the UK to use an Android smartphone not an iPhone wouldn’t be a particularly palatable political message.
This is effectively a form of Android Herd Immunity: for the good of Britain, vaccinate your friends by giving them Androids!
— Michael Veale (@mikarv) May 5, 2020
One source with information about the NHSX testing process told us the unit has this week been asking IT suppliers for facilities or input on testing environments with “50-100 Bluetooth devices of mixed origin”, to help with challenges in testing the Bluetooth exchanges — which raises questions about how extensively this core functionality has been tested up to now. (Again, we’ve put questions to the NHSX about testing and will update this report with any response.)
Work on planning and developing the NHS COVID-19 app began March 7, according to evidence given to a UK parliamentary committee by the NHSX CEO’s, Matthew Gould, last month.
Gould has also previously suggested that the app could be “technically” ready to launch in as little as two or three weeks time from now. While a limited geographical trial of the app kicked off this week in the Isle of Wight. Prior to that, an alpha version of the app was tested at an RAF base involving staff carrying out simulations of people going shopping, per a BBC report last month.
Gould faced questions over the choice of centralized vs decentralized app architecture from the human rights committee earlier this week. He suggested then that the government is not “locked” to the choice — telling the committee: “We are constantly reassessing which approach is the right one — and if it becomes clear that the balance of advantage lies in a different approach then we will take that different approach. We’re not irredeemably wedded to one approach; if we need to shift then we will… It’s a very pragmatic decision about what approach is likely to get the results that we need to get.”
However it’s unclear how quickly such a major change to app architecture could be implemented, given centralized vs decentralized systems work in very different ways.
Additionally, such a big shift — more than two months into the NHSX’s project — seems, at such a late stage, as if it would be more closely characterized as a rebuild, rather than a little finessing (as suggested by the NHSX spokesperson’s remark to the FT vis-a-vis ‘refining’ the app).
In related news today, Reuters reports that Colombia has pulled its own coronavirus contacts tracing app after experiencing glitches and inaccuracies. The app had used alternative technology to power contacts logging via Bluetooth and wi-fi. A government official told the news agency it aims to rebuild the system and may now use the Apple-Google API.
Australia has also reported Bluetooth related problems with its national coronavirus app. And has also been reported to be moving towards adopting the Apple-Google API.
While, Singapore, the first country to launch a Bluetooth app for coronavirus contacts tracing, was also the first to run into technical hitches related to platform limits on background access — likely contributing to low download rates for the app (reportedly below 20%).
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Checkly, a Berlin-based startup that is developing a monitoring and testing platform for DevOps teams, today announced that it has raised a $2.25 million seed round led by Accel. A number of angel investors, including Instana CEO Mirko Novakovic, Zeit CEO Guillermo Rauch and former Twilio CTO Ott Kaukver, also participated in this round.
The company’s SaaS platform allows developers to monitor their API endpoints and web apps — and it obviously alerts you when something goes awry. The transaction monitoring tool makes it easy to regularly test interactions with front-end websites without having to actually write any code. The test software is based on Google’s open-source Puppeteer framework and to build its commercial platform, Checkly also developed Puppeteer Recorder for creating these end-to-end testing scripts in a low-code tool that developers access through a Chrome extension.
The team believes that it’s the combination of end-to-end testing and active monitoring, as well as its focus on modern DevOps teams, that makes Checkly stand out in what is already a pretty crowded market for monitoring tools.
“As a customer in the monitoring market, I thought it had long been stuck in the 90s and I needed a tool that could support teams in JavaScript and work for all the different roles within a DevOps team. I set out to build it, quickly realizing that testing was equally important to address,” said Tim Nolet, who founded the company in 2018. “At Checkly, we’ve created a market-defining tool that our customers have been demanding, and we’ve already seen strong traction through word of mouth. We’re delighted to partner with Accel on building out our vision to become the active reliability platform for DevOps teams.”
Nolet’s co-founders are Hannes Lenke, who founded TestObject (which was later acquired by Sauce Labs), and Timo Euteneuer, who was previously Director Sales EMEA at Sauce Labs.
Tthe company says that it currently has about 125 paying customers who run about 1 million checks per day on its platform. Pricing for its services starts at $7 per month for individual developers, with plans for small teams starting at $29 per month.
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With the days of desert-themed releases officially behind it, Google today announced the first developer preview of Android 11, which is now available as system images for Google’s own Pixel devices, starting with the Pixel 2.
As of now, there is no way to install the updates over the air. That’s usually something the company makes available at a later stage. These first releases aren’t meant for regular users anyway. Instead, they are a way for developers to test their applications and get a head start on making use of the latest features in the operating system.
“With Android 11 we’re keeping our focus on helping users take advantage of the latest innovations, while continuing to keep privacy and security a top priority,” writes Google VP of Engineering Dave Burke. “We’ve added multiple new features to help users manage access to sensitive data and files, and we’ve hardened critical areas of the platform to keep the OS resilient and secure. For developers, Android 11 has a ton of new capabilities for your apps, like enhancements for foldables and 5G, call-screening APIs, new media and camera capabilities, machine learning, and more.”
Unlike some of Google’s previous early previews, this first version of Android 11 does actually bring quite a few new features to the table. As Burke noted, there are some obligatory 5G features like a new bandwidth estimate API, for example, as well as a new API that checks whether a connection is unmetered so apps can play higher-resolution video, for example.
With Android 11, Google is also expanding its Project Mainline lineup of updatable modules from 10 to 22. With this, Google is able to update critical parts of the operating system without having to rely on the device manufacturers to release a full OS update. Users simply install these updates through the Google Play infrastructure.
Users will be happy to see that Android 11 will feature native support for waterfall screens that cover a device’s edges, using a new API that helps developers manage interactions near those edges.
Also new are some features that developers can use to handle conversational experiences, including a dedicated conversation section in the notification shade, as well as a new chat bubbles API and the ability to insert images into replies you want to send from the notifications pane.
Unsurprisingly, Google is adding a number of new privacy and security features to Android 11, too. These include one-time permissions for sensitive types of data, as well as updates to how the OS handles data on external storage, which it first previewed last year.
As for security, Google is expanding its support for biometrics and adding different levels of granularity (strong, weak and device credential), in addition to the usual hardening of the platform you would expect from a new release.
There are plenty of other smaller updates as well, including some that are specifically meant to make running machine learning applications easier, but Google specifically highlights the fact that Android 11 will also bring a couple of new features to the OS that will help IT manage corporate devices with enhanced work profiles.
This first developer preview of Android 11 is launching about a month earlier than previous releases, so Google is giving itself a bit more time to get the OS ready for a wider launch. Currently, the release schedule calls for monthly developer preview releases until April, followed by three betas and a final release in Q3 2020.
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One of the biggest trends in the world of financial technology has been an ongoing push towards consolidation, where larger fish are snapping up smaller fish (including a proliferation of interesting startups) to get improved economies of scale in a business model where every transaction brings incremental returns. But today, a startup that has built the concept of consolidation into its basic DNA has raised another round of funding to continue doubling down on its business.
Rapyd — a London-based startup that has built an API that lets customers tap into a range of financial services spanning payments, checkout, funds collection, fund disbursements, compliance as a service, foreign exchange, card issuing and soon logistics across a wide range of geographies — has picked up an additional $20 million. Rapyd’s valuation with the funding is now at $1.2 billion (up from just under $1 billion in October).
The $20 million comes from new investment firm Durable Capital Partners.
Notably, it was only in October that Rapyd announced a $100 million raise. CEO and co-founder and Arik Shtilman said that Rapyd has now raised $180 million in total, with previous investors in the startup including Oak HC/FT Tiger Global, Coatue, General Catalyst, Target Global, Stripe and Entrée Capital. (Stripe, itself a fast-growing fintech upstart, remains only a financial investor in the company, Shtilman confirmed.)
Durable is the firm founded by Henry Ellenbogen, formerly a star investor at T. Rowe Price, in what Rapyd said was the firm’s first investment. (Note: Durable was also announced earlier as an investor in Convoy’s $400 million round, some clear signs that it’s open for business now.)
With Rapyd only recently raising a round, Shtilman said that the reason for the — err — rapid follow up was because the company is gearing up to make some acquisitions, as it too moves in on the consolidation trend by adding in more tools into its “Swiss Army Knife” of services.
“We’ve started to look at two acquisitions that were bigger than what we originally planned, with prices more in the range of $100 million,” he said. Up to now, Rapyd has largely built its technology from the ground up, but this will be about “getting at new business very quickly,” he added. Both deals are in progress now and are likely to close in February / March. One is of a card issuing platform (a la Marqeta), and the other is of a company based in Asia Pacific that is a significant player in payments in the region.
The focus on Asia Pacific both for testing out new services and acquisitions is in part because this, along with Latin America, have shaped up to be important geographies for the company. In the last three months, Rapyd has signed on 20 additional large-scale companies, Shtilman said, with several of them based out of, or serving, customers out of the two regions.
In fact, Rapyd doesn’t talk much about actual customers, but they include e-commerce merchants, gig-economy platforms — including Uber — financial institutions, and technology providers. The basic pitch is that financial services are complex, and providing one like payments often means having to offer others. Building these from scratch if this is not your core competency can be time-consuming and costly, and so that is where a company like Rapyd steps in with its API.
This is what attracted its newest investor, too. “Durable Capital Partners LP has a vision to identify and invest in promising early stage growth companies and invest in teams that have bold ideas but can also execute at a world-class level and build much larger companies,” said Ellenbogen in a statement. “I believe the Fintech-as-a-Service category has tremendous potential as companies seek to embed financial services as an integral part of the next generation technology stack. I believe Rapyd is very well positioned to drive this trend and I believe Arik’s track record in scaling cloud-based businesses will deliver success in this sector.”
When we last talked with Rapyd in October, we asked Shtilman about whether the company would ever move into logistics as part of its range of tools. After all, when you think about the complexities of procuring, storing and moving goods, it’s clear that logistics is one of the cornerstones you need to get right in an online business.
He said that this was on the company’s roadmap, and now Rapyd is in a pilot in Indonesia — an interesting test bed, considering that the country’s is spread across thousands of islands — where it has integrated a logistics service and given access to a single merchant as stage one of its closed beta. It’s also in discussions with other companies about how it can incorporate their services into the Rapyd platform to provide further “logistics as a service” to customers. He also confirmed the Durable has been a help here, by making an introduction to Convoy as part of that wider strategy.
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After growing its lending business in West Africa, emerging markets credit startup Migo is expanding to Brazil on a $20 million Series B funding round led by Valor Capital Group.
The San Franicso-based company — previously branded Mines.io — provides AI-driven products to large firms so those companies can extend credit to underbanked consumers in viable ways.
That generally means making lending services to low-income populations in emerging markets profitable for big corporates, where they previously were not.
Founded in 2013, Migo launched in Nigeria, where the startup now counts fintech unicorn Interswitch and Africa’s largest telecom, MTN, among its clients.
Offering its branded products through partner channels, Migo has originated more than 3 million loans to over 1 million customers in Nigeria since 2017, according to company stats.
“The global social inequality challenge is driven by a lack of access to credit. If you look at the middle class in developed countries, it is largely built on access to credit,” Migo founder and CEO Ekechi Nwokah told TechCrunch.
“What we are trying to do is to make prosperity available to all by reinventing the way people access and use credit,” he explained.
Migo does this through its cloud-based, data-driven platform to help banks, companies and telcos make credit decisions around populations they previously may have bypassed.
These entities integrate Migo’s API into their apps to offer these overlooked market segments digital accounts and lines of credit, Nwokah explained.
“Many people are trying to do this with small micro-loans. That’s the first place you understand risk, but we’re developing into point of sale solutions,” he said.
Migo’s client consumers can access their credit lines and make payments by entering a merchant phone number on their phone (via USSD) and then clicking on “Pay with Migo.” Migo can also be set up for use with QR codes, according to Nwokah.
He believes structural factors in frontier and emerging markets make it difficult for large institutions to serve people without traditional credit profiles.
“What makes it hard for the banks is its just too expensive,” he said of establishing the infrastructure, technology and staff to serve these market segments.

Nwokah sees similarities in unbanked and underbanked populations across the world, including Brazil and African countries such as Nigeria.
“Statistically, the number of people without credit in Nigeria is about 90 million people and its about 100 million adults that don’t have access to credit in Brazil. The countries are roughly the same size and the problem is roughly the same,” he said.
On clients in Brazil, Migo has a number of deals in the pipeline — according to Nwokah — and has signed a deal with a big-name partner in the South American country of 210 million, but could not yet disclose which one.
Migo generates revenue through interest and fees on its products. With lead investor Valor Capital Group, Velocity Capital and The Rise Fund joined the startup’s $20 million Series B.
Increasingly, Africa — with its large share of the world’s unbanked — and Nigeria — home to the continent’s largest economy and population — have become proving grounds for startups looking to create scalable emerging market finance solutions.
Migo could become a pioneer of sorts by shaping a fintech credit product in Africa with application in frontier, emerging and developed markets.
“We could actually take this to the U.S. We’ve had discussions with several partners about bringing the technology to the U.S. and Europe,” said founder Ekechi Nwokah. In the near-term, though, Migo is more likely to expand to Asia, he said.
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E-commerce now accounts for 14% of all retail sales, and its growth has led to a rise in the fortunes of startups that build tools to enable businesses to sell online. In the latest development, a company called VTEX — which originally got its start in Latin America helping companies like Walmart expand their business to new markets with an end-to-end e-commerce service covering things like order and inventory management, front-end customer experience and customer service — has raised $140 million in funding, money it will be using to continue taking its business deeper into more international markets.
The investment is being led by SoftBank, specifically via its Latin American fund, with participation also from Gávea Investimentos and Constellation Asset Management. Previous investors include Riverwood and Naspers; Riverwood continues to be a backer, the company said.
Mariano Gomide, the CEO who co-founded VTEX with Geraldo Thomaz, said the valuation is not being disclosed, but he confirmed that the founders and founding team continue to hold more than 50% of the company. In addition to Walmart, VTEX customers include Levi’s, Sony, L’Oréal and Motorola . Annually, it processes some $2.4 billion in gross merchandise value across some 2,500 stores, growing 43% per year in the last five years.
VTEX is in that category of tech businesses that has been around for some time — it was founded in 1999 — but has largely been able to operate and grow off its own balance sheet. Before now, it had raised less than $13 million, according to PitchBook data.
This is one of the big rounds to come out of the relatively new SoftBank Innovation Fund, an effort dedicated to investing in tech companies focused on Latin America. The fund was announced earlier this year at $2 billion and has since expanded to $5 billion. Other Latin American companies that SoftBank has backed include online delivery business Rappi, lending platform Creditas and property tech startup QuintoAndar.
The common theme among many SoftBank investments is a focus on e-commerce in its many forms (whether that’s transactions for loans or to get a pizza delivered), and VTEX is positioned as a platform player that enables a lot of that to happen in the wider marketplace, providing not just the tools to build a front end, but to manage the inventory, ordering and customer relations at the back end.
“VTEX has three attributes that we believe will fuel the company’s success: a strong team culture, a best-in-class product and entrepreneurs with profitability mindset,” said Paulo Passoni, managing investment partner at SoftBank’s Latin America fund, in a statement. “Brands and retailers want reliability and the ability to test their own innovations. VTEX offers both, filling a gap in the market. With VTEX, companies get access to a proven, cloud-native platform with the flexibility to test add-ons in the same data layer.”
Although VTEX has been expanding into markets like the U.S. (where it acquired UniteU earlier this year), the company still makes some 80% of its revenues annually in Latin America, Gomide said in an interview.
There, it has been a key partner to retailers and brands interested in expanding into the region, providing integrations to localise storefronts, a platform to help brands manage customer and marketplace relations, and analytics, competing against the likes of SAP, Oracle, Adobe and Salesforce (but not, he said in answer to my question, Commercetools, which builds Shopify -style API tools for mid and large-sized enterprises and itself raised $145 million last month).
E-commerce, as we’ve pointed out, is a business of economies of scale. Case in point: While VTEX processes some $2.5 billion in transactions annually, it makes a relatively small return on that — $69 million, to be exact. This, plus the benefit of analytics on a wider set of big data (another economy of scale play), are two of the big reasons VTEX is now doubling down on growth in newer markets like Europe and North America. The company now has 122 integrations with localised payment methods.
“At the end of the day, e-commerce software is a combination of knowledge. If you don’t have access to thousands of global cases you can’t imbue the software with knowledge,” Gomide said. “Companies that have been focused on one specific region are now realising that trade is a global thing. China has proven that, so a lot of companies are now coming to us because their existing providers of e-commerce tools can’t ‘do international.’ ” There are very few companies that can serve that global approach and that is why we are betting on being a global commerce platform, not just one focused on Latin America.”
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API and microservices platform Kong today announced that it has acquired Insomnia, a popular open-source tool for debugging APIs. The company, which also recently announced that it had raised a $43 million Series C round, has already put this acquisition to work by using it to build Kong Studio, a tool for designing, building and maintaining APIs for both REST and GraphQL endpoints.
As Kong CEO and co-founder Augusto Marietti told me, the company wants to expand its platform to cover the full service life cycle. So far, it has mostly focused on the runtime, but now it wants to enable developers to also design and test their services. “We looked at the space and Insomnia is the number one open source API testing platform,” he told me. “And we thought that by having Insomnia in our portfolio, we will get the pre-production part of things and on top of that, we’ll be able to build Kong Studio, which is kind of the other side of Insomnia that allows you to design APIs.”
Insomnia launched in 2015, as a side project of its sole developer, Greg Schier. Schier quit his job in 2016 to focus on Insomnia full-time and then open-sourced it in 2017. Today, the project has 100 contributors and the tool is used by “hundreds of thousands of developers,” according to Schier.
Marietti says both the open-source project and the paid Insomnia Plus service will continue to operate as before.
In addition to Kong Studio and the Insomnia acquisition, the company also today launched the latest version of its Enterprise service, the aptly named Kong Enterprise 2020. New features here include support for REST, Kafka Streams and GraphQL. Kong also launched Kong Gateway 2.0 with additional GraphQL support and the ability to write plugins in Go.
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Clubhouse — the software project management platform focused on team collaboration, workflow transparency and ease of integration — is taking another big step toward its goal of democratizing efficient software development.
Traditionally, legacy project management programs in software development can often appear like an engineer feeding frenzy around a clunky stack of to-dos. Engineers have limited clarity into the work being done by other members of their team or into project tasks that fall outside of their own silo.
Clubhouse has long been focused on easing the headaches of software development workflows by providing full visibility into the status of specific tasks, the work being done by all team members across a project, as well as higher-level project plans and goals. Clubhouse also offers easy integration with other development tools as well as its own API to better support the cross-functionality a new user may want.
Today, Clubhouse released a free version of its project management platform that offers teams of up to 10 people unlimited access to the product’s full suite of features, as well as unlimited app integrations.
The company also announced it will be launching an engineer-focused collaboration and documentation tool later this year, which will be fully integrated with the Clubhouse project management product. The new product, dubbed “Clubhouse Write,” is currently in beta (you can request early access here), but will allow development teams to collaborate, organize and comment on project documentation in real time, enabling further inter-team communication and a more open workflow.
The broader mission behind the Clubhouse Write tool and the core product’s free plan is to support more key functions in the development process for more people, ultimately making it easier for anyone to start dynamic and distributed software teams and ideate on projects.
In an interview with TechCrunch, Clubhouse also discussed how the offerings will provide key competitive positioning against larger incumbents in the software project management space. Clubhouse has long competed with Atlassian’s project management tool “Jira,” but now the company is doubling down by launching Clubhouse Write, which will compete head-on with Atlassian’s team collaboration product “Confluence.”
According to recent Atlassian investor presentations, Jira and Confluence make up the lion’s share of Atlassian’s business and revenues. And with Atlassian’s market capitalization of ~$30 billion, Clubhouse has its sights set on what it views as a significant market share opportunity.
According to Clubhouse, the company believes it’s in pole position to capture a serious chunk of Atlassian’s foothold, given it designed its two products to have tighter integration than the legacy platforms, and since Clubhouse is essentially providing free versions of what many are already paying for to date.
And while Atlassian is far from the only competitor in the cluttered project management space, few if any competing platforms are offering a full project tool kit for free, according to the company. Clubhouse is also encouraged by the strong support it has received from the engineering community to date. In a previous interview with TechCrunch’s Danny Crichton, the company told TechCrunch it had reached at least 700 enterprise customers using the platform before hiring any sales reps, and users of the platform already include Nubank, Dataiku and Atrium, amongst thousands of others.
Clubhouse has ambitious plans to further expand its footprint, having raised $16 million to date through its Series A, according to Crunchbase, with investments from a long list of Silicon Valley mainstays, including Battery Ventures, Resolute Ventures, Lerer Hippeau, RRE Ventures, BoxGroup and others.
A former CTO himself, Clubhouse co-founder and CEO Kurt Schrader is intimately familiar with the opacity in product development that frustrates engineers and complicates release schedules. Schrader and Clubhouse CMO Mitch Wainer believe Clubhouse can maintain its organic growth by staying hyperfocused on designing for product managers and creating simple workflows that keep engineers happy. According to Schrader, the company ultimately wants to be the “default [destination] for modern software teams to plan and build software.”
“Clubhouse is the best software project management app in the world,” he said. “We want all teams to have access to a world-class tool from day one whether it’s a 5 or 5,000 person team.”
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