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Apple turns Ariana Grande and other musicians into Memoji for its latest ads

Just in time for the Grammy Awards, Apple has unveiled three new ads for Apple Music, featuring new singles from Ariana Grande, Khalid and Florida Georgia Line.

In each video, the musicians have been transformed in Memoji (the human-style Animoji variant that was announced last year), which lip synch to their latest songs. The ads probably won’t change any minds when it comes to Memoji and Animoji — but if you like the format, they are fun.

Apple actually created similar ads with Animoji lip synching to Childish Gambino and Migos before last year’s Grammys.

As The Verge points out, if you watch to the end of the videos and pay attention to the small print, you’ll notice that these Memoji were “professionally animated.” So don’t feel too bad if your lip-synching Animoji videos don’t look quite as good.

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Animoji are dumb and I detest them

 Apple today announced the digital equivalent of a singing telegram, a perversion of the emoji concept that embodies the worst of both the company’s exclusionary philosophy and the worst of CG animals and excreta. Animoji are dumb and I loathe them. Here’s why. Read More

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The iPhone X will include animoji, emojis animated based on your facial expressions

 Apple demonstrated a new type of emoji today at its press event unveiling the new iPhone 8 and iPhone X. The iPhone X includes a new facial camera system that allows for practical applications like unlocking your phone (and payments) with your face. It’s also used for something that looks fun and maybe a little creepy — it can track your facial expressions and use them to animate… Read More

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