Algorithmic Feeds
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By putting best friends first and dividing them from professional publishers, Snapchat hopes to conquer Instagram and revive its own growth with a big redesign that begins rolling out Friday. And it looks great. Snapchat is finally personalizing, highlighting the most relevant content so it’s easier to consume. Read More
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Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds. That could spell big problems for marketers and cause our social media lives to be more stressful. To make their apps more consistently interesting, especially for people who don’t check them non-stop, Instagram and Titter… Read More
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