Alexis Ohanian
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Zebra raises $1.1M in a pre-seed round for messaging that pairs photos with voice chat
A new voice-based social app that cites Clubhouse as its biggest inspiration offers a playful new way to stay in touch with close friends and family. Zebra leaves video out of the equation altogether, inviting users to snap on-the-fly photos and send them off paired with casual voice updates.
Zebra focuses on asynchronous sharing, but it also lets users call one another if they’re both already hanging out on the app. The result is a fun and casual way to stay in touch for anyone who doesn’t feel like accidentally getting sucked into Instagram’s endless, ad-strewn feed every time they want to give a friend a quick update.
For now Zebra is a two-person team consisting of CEO Dennis Gecaj, a product designer based in Berlin, and Amer Shahnawaz, Zebra’s head of engineering, who previously worked on Snap Maps at Snapchat. The pre-seed funding was led by Alexis Ohanian’s fresh early-stage venture firm Seven Seven Six, which the Reddit co-founder announced in June. The app will launch formally in August but is now open for preorders through the App Store and as a beta in TestFlight.
“It’s no secret that we are in the midst of an audio revolution, one that has ushered in a series of new audio-first social platforms and content vehicles,” Ohanian said, noting that Zebra’s unique blend of photos and voice is what caught his eye.
Gecaj sees voice-based social networking as a much richer alternative to text-dominant platforms. While products like Instagram allow voice messages and technically let users make voice calls by disabling the camera, voice usually plays second fiddle to video. But video calls are more taxing and require more commitment — it’s no coincidence more and more Zoom cameras blinked offline as the pandemic dragged on.
Unlike Clubhouse, which Gecaj calls a “huge inspiration, Zebra is social audio designed for your inner circle. “With everything opening back up we saw an incredible opportunity for an asynchronous format for that,” he told TechCrunch.
Gecaj hopes that Zebra’s “talking photos” can capture the collective imagination in a way that makes early growth natural. Anyone who downloads Zebra can invite friends individually without needing to share their full contact list (and they’ll need to — you can’t do anything on the app without friends). Because Zebra’s interface is so clean and streamlined, this process is painless and doesn’t necessitate any extra digging through menus.
The idea of a “zebra” — naturally, Zebra is trying to make “zebra” happen — is that people like to see what they are talking about. On a different messaging app, this would require sending a photo and then sending a voice message in quick succession. But on Zebra, sending a photo is the main thing you can do. The app opens right to the camera where you snap a picture. You then hold the photo to record a snippet of voice to go along with it and send it off to friends and family, who appear in a row beneath the camera.
Zebra isn’t worried about the prospect of talking people into downloading another app. Gecaj sees a natural split emerging as creators and audiences increasingly become the focus of social platforms that were initially designed to help friends stay in touch.
“I think the trend is a division between creator platforms where you go to be entertained and platforms you go to hang out with your friends,” Gecaj told TechCrunch.
On top of that, he hopes that Zebra’s dual focus on voice and photos, two aspects of social networking that platforms either don’t prioritize or are actively abandoning, can make it appealing for people who aren’t as interested in video.
“We really also think that text messaging doesn’t have the same emotion as voice… and voice has been really neglected,” Gecaj said. “There’s really a richness to voice, a power to voice that nothing else has.”
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Digital greeting card startup Givingli raises $3 million seed round
While the digital revolution has transformed nearly every social interaction and communication type in the past couple decades, the humble birthday card has shown surprising resiliency.
Givingli, a small LA-based startup with an app aiming to challenge how Gen Z sends digital greeting cards, is picking up some seed funding from investors betting on their philosophy around modern gifting. The startup has raised a $3 million seed round led by Reddit co-founder Alexis Ohanian’s Seven Seven Six, while Snap’s Yellow Accelerator also participated in the raise.
The wife and husband co-founding team stumbled into the world of digital greetings and gifts after abandoning physical invitations for their wedding and exploring how the digital greetings space had and hadn’t evolved. They’ve taken a mobile-first approach to tackling greetings for special events and moments where users just want to let someone know they’re thinking of them.
Image Credits: Givingli
“Initially, we thought it would mainly be birthdays and categories like weddings, graduation, etc., and I think we just threw in some ‘just because’ cards, but then that became the most popular category, by far,” CEO Nicole Emrani Green tells TechCrunch. “I think that it’s what kicked off our virality, because obviously with every Givingli sent you’re pulling someone else in and then the conversation continues.”
The app monetizes through a $3.99 monthly premium subscription that gives users access to a greater variety of digital greeting designs from the more than 40 artists that the startup has licensed work from. Alongside paying for premium subscriptions, users can also shop for digital gift cards to send along with their greetings. Givingli’s gift card storefront has more than 150 brands available including Amazon, Spotify, Nike and DoorDash.
A big sell for Givingli’s offering has been its customization. Although users are pushed to select from the hundreds of available greeting cards, they can also spice them up by adding photos or videos in addition to writing text. The aim is to create a moment that rivals messages that can be shared via email, text or on social media services.
“For a generation of digitally native users, it’s not surprising that the ability to like, swipe, upvote or shoot a quick text from our phones have become the predominant ways we connect with others,” said Ohanian in a press release announcing the seed round. “What first attracted me to Givingli is that Nicole and Ben acutely understood this evolution and built a platform that provides the creative tools needed to elevate those interactions and deepen connections. Whether it’s sending a digital birthday gift, or a note just because — it’s clear that Givingli has put snail mail on notice.”
One of the team’s big challenges has been highlighting the visibility of their native app that users download to send greetings. Last fall, the Givingli team debuted a partnership with Snap that brought their gifting service inside Snapchat via a bite-sized Snap Mini app integration. The rollout followed the startup’s participation in Snap’s Yellow Accelerator program.
Emrani Green says that partnership has helped bring more users to their platform, and that more than 5 million people have used Givingli to send greetings since the app launched in 2019.
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Curri rolls out nationwide delivery service for construction materials industry
A little over a year after its graduation from Y Combinator’s demo day, the on-demand construction materials delivery service Curri is beginning to offer its services in all 50 states.
Co-founded by Matt Lafferty and Brian Gonzalez, Curri aims to solve one of the major hurdles for local construction suppliers who miss out on sales because of an inability to deliver to contractors when they need it.
The company estimates that it saves its customers roughly half the cost of deploying an in-house fleet for delivery.
“They act as a wholesaler doing all the sales, but they’re also acting as a logistics company as well,” said Lafferty. “We provide a solution for them to flex up or down and save money.”
After graduating from Y Combinator in the summer of 2019, the company tested its services in the Southern California region. Now, as construction looks ready to return to a more normal schedule in the aftermath of the COVID-19 epidemic, the company is capitalizing on increased demand to offer its services nationwide.
“Construction has stayed essential through this whole crisis,” said Lafferty. “Depending on how states were handling it there were different levels of what was seen as essential construction. Industry-wide there was what I would call a great pause… [But] since April we’ve grown week-over-week and even more so now when things are really lifting.”
The company charges its customers by mile traveled and operates with a similar business model to Uber or Lyft, says Lafferty. The drivers are all gig workers, but Lafferty says they’re paid a premium to other delivery services because of the urgency of the company’s deliveries. “We have high-dollar items that are going out and they’re typically more urgent,” Lafferty said. “We’re able to pay our driver 25% to 30% better.”
The Los Angeles-based company raised seed funding from Initialized Capital, the firm founded by Garry Tan and Alexis Ohanian (which also employs former TechCrunch staffer, Kim-Mai Cutler… Hi Kim-Mai!)
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Delane Parnell’s plan to conquer amateur esports
Most of the buzz about esports focuses on high-profile professional teams and audiences watching live streams of those professionals.
What gets ignored is the entire base of amateurs wanting to compete in esports below the professional tier. This is like talking about the NBA and the value of its sponsorships and broadcast rights as if that is the entirety of the basketball market in the US.
Los Angeles-based PlayVS (pronounced “play versus”) wants to become the dominant platform for amateur esports, starting at the high school level. The company raised $46 million last year—its first year operating—with the vision that owning the infrastructure for competitions and expanding it to encompass other social elements of gaming can make it the largest gaming company in the world.
I recently sat down with Founder & CEO Delane Parnell to talk about his company’s formation and growth strategy. Below is the transcript of our conversation (edited for length and clarity):
Founding PlayVS
Eric P: You have a fascinating background as a serial entrepreneur while you were a teenager.
Delane P.: I grew up on the west side of Detroit and started working at the cell phone store of a family friend when I was 13. When I turned 16 or so, I joined two guys in opening our own Metro PCS franchise. And then two additional franchises. And I was on the founding team of a car rental company called Executive Rental Car.
Eric P: And this segued into tech startups after meeting Jon Triest from Ludlow Ventures?
Delane P: He got me a ticket to the Launch conference in SF, and that experience inspired me to start a Fireside Chat series in Detroit that brought in people like Brian Wong from Kiip and Alexis Ohanian from Reddit to speak. Starting at 21, I worked at a venture capital firm called IncWell based in Birmingham, Michigan then joined a startup called Rocket Fiber.
We were focused on internet infrastructure – this is 2015-ish – and I was appointed to lead our strategy in esports. So I met with many of the publishers, ancillary startups, tournament organizers, and OG players and team owners. Through the process, I became passionate about esports and ended up leaving Rocket Fiber to start a Call of Duty team that I quickly sold to TSM.
Eric P: What then drove you to found PlayVS? Did it seem like an obvious opportunity or did it take you a while to figure it out?
Delane P.: What esports means is playing video games competitively bound to governance and a competitive ruleset. As a player, what that experience means is you play on a team, in a position, with a coach, in a season that culminates in some sort of championship.
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Polis, the door-to-door marketer, raises another $2.5 million
Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world.
Now the company she founded to test her thesis that Americans would welcome back the return of the door-to-door salesperson three years ago is $2.5 million richer thanks to a new round of financing from Initialized Capital (the fund founded by Garry Tan and Reddit co-founder Alexis Ohanian) and Semil Shah’s Haystack.vc.
The Boston-based company currently straddles the line between political organizing tool and new marketing platform — a situation that even its founder admits is tenuous at the moment.
That tension is only exacerbated by the fact that the company is coming off one of its biggest political campaign seasons. Helping to power the get-out-the-vote initiative for Senatorial candidate Beto O’Rourke in Texas, Polis’ software managed the campaign’s outreach effort to 3 million voters across the state.
However, politically focused software and services businesses are risky. Earlier this year the Sean Parker-backed Brigade shut down and there are rumblings that other startups targeting political action may follow suit.
“Essentially, we got really excited about going into the corporate space because online has gotten so nasty,” says Tucker. “And, at the end of the day, digital advertising isn’t as effective as it once was.”
Customer acquisition costs in the digital ad space are rising. For companies like NRG Energy and Inspire Energy (both Polis clients), the cost of acquisitions online can be as much as $300 per person.
Polis helps identify which doors for salespeople to target and works with companies to identify the scripts that are most persuasive for consumers, according to Tucker. The company also monitors for sales success and helps manage the process so customers aren’t getting too many house calls from persistent sales people.
“We do everything through the conversation at the door,” says Tucker. “We do targeting and we do script curation (everything from what script do you use and when do you branch out of scripts) and we have an open API so they can push that out and they run with it through the rest of their marketing.”
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YC-grad Papa raises $2.4M for its ‘grandkids-on-demand’ service
One of the latest additions to the on-demand economy is Papa, a mobile app that connects college students with adults over 60 in need of support and companionship.
The recent graduate of Y Combinator’s accelerator program has raised a $2.4 million round of funding to expand its service throughout Florida and to five additional states next year, beginning with Pennsylvania. Initialized Capital led the round, with participation from Sound Ventures.
Headquartered in Miami, the startup was founded last year by chief executive officer Andrew Parker. The idea came to him while he was juggling a full-time job at a startup and caring for his grandfather, who had early onset dementia.
“I’ve always been a connector of humans,” Parker, the former vice president of health systems at telehealth company MDLIVE, told TechCrunch. “I’ve always naturally felt comfortable with all walks of life and all age groups and have just felt human connection is really critical.”
Seniors can request a “Papa Pal” using the company’s mobile app, desktop site or by phone. The pals can pick them up and take them out for an activity or have them over to play a game, complete household chores, teach them how to use social media and other technology or simply to chat. A senior is matched with a student, who must complete a “rigorous” background check, in as little as 30 seconds.
Parker says there are 600 students working with Papa an average of 25 hours per month.
“We’ve been fortunate that this is something the students really want to be part of,” he said. “They aren’t doing this for a couple extra dollars. They are doing this to help the community.”
The service costs seniors $20 per hour, $12 of which is paid to the students and $8 is returned to Papa. It’s not a subscription-based service, but seniors can pay for a premium option that lets them choose between three Papa Pals instead of being randomly paired with one of the several hundred options. The students do not provide any personal care, like bathing or grooming. And they are not a pick-up and drop-off service, like Uber or Lyft.
“We believe the Papa team has found a unique way to combat loneliness and depression in older adults,” said Alexis Ohanian, co-founder and managing partner of Initialized Capital, in a statement. “The experience that Papa Pals bring their members make it seem like they are part of a family.”
In addition to expanding to new markets, Papa is in the process of partnering with insurance companies with a goal of allowing seniors to pay for some of its services through their Medicare plans.
“Loneliness is a crisis. It’s a disease. It’s killing people prematurely,” Parker said. “We are providing a really massive impact to these people’s lives.”
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RankScience closes $1.8M seed — and now only wants to replace human SEO staff if you don’t have any
A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human expertise with automation.
Two years on its pitch has mellowed, with the team saying their self-service platform is “augmenting human SEO ability rather than replacing them”.
The startup has also — finally — closed a seed round, announcing $1.8M led by Initialized Capital, along with Adam D’Angelo, Michael Seibel, BoxGroup, Liquid2 Ventures, FundersClub, and Jenny 8 Lee participating.
The new roster of investors join a list of prior backers that includes Y Combinator, 500 Startups, Christina Cacioppo, and Jack Groetzinger.
So what took them so long? Founder Ryan Bednar tells TechCrunch they wanted to take their time with the seed, rather than raise more money than they needed — a position that was possible thanks to already being profitable at YC Demo Day.
“I admit that this is unusual,” he says of the slow seed, though he also says they did raise a “small amount” after demo day, before filling out the rest this month.
“I saw many YC batchmates raising massive rounds pre product-market-fit, which can end up being a mistake,” he adds. “We probably could have raised a few million at Demo Day but ultimately didn’t feel we were ready for it. I didn’t know what I would spend the money on, and we were growing without it, so we chose not to. I wanted to raise capital when I felt we were ready to use it for growth, and now’s that time.”
Bednar also says he is “selective” when it comes to investors — and “specifically” wanted to work with Initialized, saying he’s “known Garry and Alexis personally for years, and trust that they would support us in building a long-term scalable business”.
Commenting on the funding to TechCrunch, Initialized Capital’s Alexis Ohanian tells us: “Even though so many businesses depend on traffic from search, it’s a challenge for them to be data-driven about SEO. RankScience makes it easy to test changes to your website that can lift search traffic. They also automate a growing number of technical SEO tasks, which otherwise would take engineers away from building product and infrastructure, which is really exciting.”
RankScience plans to use the fresh funding to hire more AI and machine learning engineers, with headcount growth targeted at its SF office.
While the founders have stepped back from pronouncing ‘the death of the SEO expert’, they are still touting the power of automation AI for SEO — noting how, after crawling a customer’s site/s, the software automatically proposes “SEO enhancements and experiments” to customers — for “one-click [human] approval”.
It also includes what Bednar bills as a “self-driving car mode” — where the tech will deploy the touted “enhancements and experiments” without customer approval. But he concedes it’s not for all RankScience users.
“For about half of our customers, we’re their only SEO vendor so we automate SEO services 100% for them, and for the other half, our software augments human SEO ability, either from in-house marketers or agencies,” he says, explaining how the team has evolved their thinking on automation vs human agency and expertise.
“When we launched we didn’t think hard enough about what sorts of controls SEO managers at larger websites would want, and we tried to automate everything without giving marketers enough control. This was a mistake and we’ve worked hard on correcting it.
“This should have been obvious but it turns out that SEO managers are highly selective about what sorts of HTML changes our software might make to their webpages. So we’ve spent the past year building tools to give SEO marketers complete control over everything our software does, and also advanced editors and tools so they can create their own SEO enhancements and run SEO split tests through the platform.”
For those who make use of RankScience’s ‘Self-Driving Car Mode’ the software is replacing SEO staff “completely”, but he adds: “This works especially well for startups and medium size businesses. But SEO is such a multifaceted problem, we want to give larger companies with marketing teams complete control over our platform, and so we work with both types of customers.”
As well as (finally) closing out its seed round now, RankScience is also launching a new self-service platform for startups and SMEs — touting greater controls.
On the customer front, Bednar says they have “hundreds” of sites on the platform now — and are serving “hundreds of millions of page views per month”. Cumulatively he says they’ve deployed “millions” of SEO split tests at this point.
“Our customers run the gamut from startups just getting started with SEO to publicly-traded companies,” he continues. “Our best industries are SaaS, ecommerce, marketplaces, healthcare, publishing, and location-based sites.
“We’ve recently been working with more consumer goods brands, and we’ve also launched a partnership program so that we can work with SEO and Digital Marketing Agencies and independent consultants.”
He says the vast majority of RankScience users are based in the US at this stage but adds that Europe is a “growing market”.
In terms of competition, Bednar name-checks the likes of Moz, Conductor (acquired this year by WeWork), BloomReach and BrightEdge — so it is swimming in a pool with some very big fish.
“Most of these products are more akin to advanced SEO analytics suites, and we differ in that RankScience is 100% focused on data-driven SEO automation,” he says, fleshing out the differences and RankScience’s edge, as he sees it. “Our software doesn’t just tell you what changes to make to your site to increase search traffic, it actually makes the changes for you. (Now with more controls!)”
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Selfie App Frontback To Shut Down On August 15th After Two Years
It was a simple premise during the height of the selfie hype: take a photo of yourself as well as what’s in front of you. It was called a “frontback.” We launched Frontback two years ago, it’s been the highlight of our lives! Sadly, we’re winding down on August 15th http://t.co/7Vb7IZuoyo — F. della Faille (@fredd) July 23, 2015 Now it’s called… Read More
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