Alexa
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Where is voice tech going?
Mark Persaud is digital product manager and practice lead at Moonshot by Pactera, a digital innovation company that leads global clients through the next era of digital products with a heavy emphasis on artificial intelligence, data and continuous software delivery.
2020 has been all but normal. For businesses and brands. For innovation. For people.
The trajectory of business growth strategies, travel plans and lives have been drastically altered due to the COVID-19 pandemic, a global economic downturn with supply chain and market issues, and a fight for equality in the Black Lives Matter movement — amongst all that complicated lives and businesses already.
One of the biggest stories in emerging technology is the growth of different types of voice assistants:
- Niche assistants such as Aider that provide back-office support.
- Branded in-house assistants such as those offered by BBC and Snapchat.
- White-label solutions such as Houndify that provide lots of capabilities and configurable tool sets.
With so many assistants proliferating globally, voice will become a commodity like a website or an app. And that’s not a bad thing — at least in the name of progress. It will soon (read: over the next couple years) become table stakes for a business to have voice as an interaction channel for a lovable experience that users expect. Consider that feeling you get when you realize a business doesn’t have a website: It makes you question its validity and reputation for quality. Voice isn’t quite there yet, but it’s moving in that direction.
Voice assistant adoption and usage are still on the rise
Adoption of any new technology is key. A key inhibitor of technology is often distribution, but this has not been the case with voice. Apple, Google, and Baidu have reported hundreds of millions of devices using voice, and Amazon has 200 million users. Amazon has a slightly more difficult job since they’re not in the smartphone market, which allows for greater voice assistant distribution for Apple and Google.
Image Credits: Mark Persaud
But are people using devices? Google said recently there are 500 million monthly active users of Google Assistant. Not far behind are active Apple users with 375 million. Large numbers of people are using voice assistants, not just owning them. That’s a sign of technology gaining momentum — the technology is at a price point and within digital and personal ecosystems that make it right for user adoption. The pandemic has only exacerbated the use as Edison reported between March and April — a peak time for sheltering in place across the U.S.
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Amazon’s Alexa heads Toni Reid and Rohit Prasad are coming to Disrupt
It’s hard to believe that Alexa was only announced in November 2014. In fewer than six years, the smart assistant has gone from consumer electronics curiosity to a nearly ubiquitous tech phenomenon. Launched alongside the first Echo device, Alexa has helped define a new paradigm of voice computing, alongside Apple’s Siri and Google’s Assistant.
According to recent numbers, 29% of U.S. internet users also use a smart speaker. With that demographic Amazon has been utterly dominant, with roughly 70% of all U.S. smart speaker owners using an Echo. Alexa’s reach spread far beyond that, of course, to all manner of smart home devices, laptops, cars, phones, wearables and TVs. We’re excited to announce today that the heads of Amazon’s Alexa team will be joining us at Disrupt this September to discuss the smart assistant’s growth and the future of voice computing.
Toni Reid is the vice president of Alexa Experience & Echo Devices at Amazon, a company she’s been with for over a decade. She’s being a driving force in Alexa’s dominance of the category. Rohit Prasad is the vice president and head scientist, Alexa Artificial Intelligence. He’s an expert in natural language understanding, machine learning, dialog science and machine reasoning.
Together the pair have been the driving force in Alexa’s growth and domination of the smart assistant category. Hear how it all got started from Reid and Prasad at Disrupt 2020 on September 14-18. Get a front-row seat with your Digital Pro Pass for just $245 or with a Digital Startup Alley Exhibitor Package.
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Amazon and Zynga partner on Word Pop, a Words with Friends spinoff created for Alexa
Zynga’s popular game, Words with Friends, is coming to Alexa. The new voice-powered game will be known as Word Pop, and — sorry — you can’t actually play it with friends right now, even though the game lives within Zynga’s broader Words with Friends franchise. Instead, the new Alexa voice game is viewed as a complement to Zynga’s multiplayer version. It’s a place where players can sharpen their word-building skills, no friends required.
To launch Word Pop, you’ll say “Alexa, open Word Pop” on any Alexa device to get started.
In the game, Alexa will challenge the players to create as many words as possible from a six-letter bank, through a series of one-minute sessions. During this time, players must say or spell as many words as they can, while earning points for both the number and length of the words they find.
On Alexa devices with a screen, like the Echo Show, there will also be a visual component where players will see their letter banks and completed words. Arguably, the game is better this way as it allows you to view the letters and combinations much like you can on a mobile device or computer. Without the screen, the game will prove much more challenging — though that may appeal to some Words with Friends experts.
The companies characterize their teaming up on the new title as a “partnership,” where both Amazon and Zynga’s teams worked together to build the game. However, there isn’t currently a revenue-sharing situation, we understand, as the game is free and doesn’t offer in-app purchases. (Of course, if the title proves popular enough, the companies could likely revisit that decision.)
In the meantime, however, the companies see the opportunity to build their respective brands. Zynga can generate interest in its aging, cross-platform Words with Friends franchise by way of the new Alexa skill, while Amazon gets to introduce the idea of Alexa gaming to consumers via a well-known industry brand and popular game that users will already know how to play.
“I’m thrilled that by adding Word Pop to the Words With Friends family, players will be able to test and improve their word skills, making them even better Words With Friends players,” said Bernard Kim, president of Publishing at Zynga, in a statement. “The beauty of Words With Friends is that even after ten years, we’re still discovering new ways for the franchise to bring joy to players around the world. We’re dedicated to experimenting with services such as Alexa and game modes like Word Pop, which gives players a familiar, yet novel experience.”
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Why VCs say they’re open for business, even if they’re pausing new deals
This week Alexia Bonatsos of Dream Machine and Niko Bonatsos of General Catalyst swung by Extra Crunch Live to discuss where they are investing today and what the future might look like.
As expected, these seed and early-stage venture capitalists had a lot to say about their current investing cadence and what interests them in the world of edtech, Clubhouse and more. A big thanks to everyone who came out and submitted some great questions.
Going back through the chat today, a few sections jumped out. For this recap, I’ve gathered answers from the transcript regarding today’s fundraising climate, the future of AI and the possible impact of the downturn on VC-backed founder diversity.
And for everyone who couldn’t join us live, I’ve included the full video replay below. (You can get access here, if you need it.)
Today’s fundraising climate
Alexia:
It’s kind of a Rashomon; depending on whose perspective you’re getting the story, is just completely different.
Let’s see, are [VCs] being as active as they were in 2018? I’m gonna say no. I mean, look at your data, your data says no. But does that mean people [have] shut down the shop and are all in Montana? Also no, right?
We know that these kinds of “crisistunities” — and I’m not diminishing the crisis at all, it is very sad and very scary, and it’s something that I’m very privileged to be able to be experiencing from inside my apartment and not from outside within an emergency room or a food bank or any other place that it’s actually at the front lines, right?
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GV’s M.G. Siegler on portfolio management, crisis fundraising and his latest investment
The coronavirus pandemic has pushed entrepreneurs and investors into unknown territory.
Google’s GV just led a $10 million investment in Universe, a low-friction website builder that’s venturing into the world of commerce.
The investment was in the works before COVID-19 hit America in force, but things were finalized for the Brooklyn startup in late March. I chatted with M.G. Siegler, the general partner at GV (and former TechCrunch writer) who led the deal, about how the crisis was affecting his investment work and how he was balancing portfolio work with sourcing new deals.
This interview has edited for length and clarity.
TechCrunch: This deal sounds like it was in the works before pandemic concerns really hit America, but when you saw this situation arise, did it change your thinking about this deal at all?
M.G. Siegler: The reality is we’re still going to be continuing to look for interesting opportunities to invest in. History has shown that even during great financial turmoil, many companies are still being built, although it’s certainly not easy for anyone, given that we’re all stuck inside and trying to make things work. I think Universe is in an interesting spot; they have a tool that can potentially help some of these struggling businesses move online quicker and create commerce opportunities that they really need to think about given the current realities.
So there’s no thought that we shouldn’t do something just because of the current macro environment if we’re really passionate about it to begin with. Obviously, there’s varying degrees of that for different sectors, but I do think that Universe had been in a great position before this situation, and it seems like they have different opportunities now.
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Weber’s new Smart Grilling Hub uses June tech to make everyone a grillmaster
Weber is deepening its partnership with smart cooking startup June, with a new product debuting at CES 2020 today that can turn any grill into a smart grill — and providing expert guidance and grilling advice to even novice home cooks.
The new Weber Connect Smart Grilling Hub includes a small device with ports for connecting wired thermometers that you can use to monitor the temperature of your meats or other foods as they cook. The Hub supports use of up to four temperature sensors at once, so you can monitor the temperature of different dishes all at the same time; you connect to the hub with your smartphone via Weber’s dedicated app to receive up-to-date info about the current internal temperature of whatever you’re cooking. The app will alert you when your meats reach the proper temperature for whatever level of doneness you’re shooting for.
The app also provides step-by-step cooking instructions, notifications for things like when it’s time to flip food if that’s part of the cooking process and tips and tricks culled from actual expert grillers about how best to cook your stuff. Weber also says it plans to add Alexa support to the Hub later in the year, as well as provide other new features via software updates.
Weber previously partnered with June on their forthcoming Weber SmokeFire pellet grill, the first pellet grill made by Weber, which also has smart cooking technology similar to what the Smart Grilling Hub provides, but built-in.
The Smart Grilling Hub will launch in more than 30 countries initially starting in “early 2020,” and will sell for $129.99 in the U.S.
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BMW says ‘ja’ to Android Auto
BMW today announced that it is finally bringing Android Auto to its vehicles, starting in July 2020. With that, it will join Apple’s CarPlay in the company’s vehicles.
The first live demo of Android Auto in a BMW will happen at CES 2020 next month. After that, it will become available as an update to drivers in 20 countries with cars that feature the BMW OS 7.0. BMW will support Android Auto over a wireless connection, though, which somewhat limits its comparability.
Only two years ago, the company said that it wasn’t interested in supporting Android Auto. At the time, Dieter May, who was then the senior VP for Digital Services and Business Model, explicitly told me that the company wanted to focus on its first-party apps in order to retain full control over the in-car interface and that he wasn’t interested in seeing Android Auto in BMWs. May has since left the company, though it’s also worth noting that Android Auto itself has become significantly more polished over the course of the last two years.
“The Google Assistant on Android Auto makes it easy to get directions, keep in touch and stay productive. Many of our customers have pointed out the importance to them of having Android Auto inside a BMW for using a number of familiar Android smartphone features safely without being distracted from the road, in addition to BMW’s own functions and services,” said Peter Henrich, senior vice president Product Management BMW, in today’s announcement.
With this, BMW will also finally offer support for the Google Assistant after early bets on Alexa, Cortana and the BMW Assistant (which itself is built on top of Microsoft’s AI stack). The company has long said it wants to offer support for all popular digital assistants. For the Google Assistant, the only way to make that work, at least for the time being, is Android Auto.
In BMWs, Android Auto will see integrations into the car’s digital cockpit, in addition to BMW’s Info Display and the heads-up display (for directions). That’s a pretty deep integration, which goes beyond what most car manufacturers feature today.
“We are excited to work with BMW to bring wireless Android Auto to their customers worldwide next year,” said Patrick Brady, vice president of engineering at Google. “The seamless connection from Android smartphones to BMW vehicles allows customers to hit the road faster while maintaining access to all of their favorite apps and services in a safer experience.”
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AWS expands its IoT services, brings Alexa to devices with only 1MB of RAM
AWS today announced a number of IoT-related updates that, for the most part, aim to make getting started with its IoT services easier, especially for companies that are trying to deploy a large fleet of devices. The marquee announcement, however, is about the Alexa Voice Service, which makes Amazon’s Alex voice assistant available to hardware manufacturers who want to build it into their devices. These manufacturers can now create “Alexa built-in” devices with very low-powered chips and 1MB of RAM.
Until now, you needed at least 100MB of RAM and an ARM Cortex A-class processor. Now, the requirement for Alexa Voice Service integration for AWS IoT Core has come down 1MB and a cheaper Cortex-M processor. With that, chances are you’ll see even more lightbulbs, light switches and other simple, single-purpose devices with Alexa functionality. You obviously can’t run a complex voice-recognition model and decision engine on a device like this, so all of the media retrieval, audio decoding, etc. is done in the cloud. All it needs to be able to do is detect the wake word to start the Alexa functionality, which is a comparably simple model.
“We now offload the vast majority of all of this to the cloud,” AWS IoT VP Dirk Didascalou told me. “So the device can be ultra dumb. The only thing that the device still needs to do is wake word detection. That still needs to be covered on the device.” Didascalou noted that with new, lower-powered processors from NXP and Qualcomm, OEMs can reduce their engineering bill of materials by up to 50 percent, which will only make this capability more attractive to many companies.
Didascalou believes we’ll see manufacturers in all kinds of areas use this new functionality, but most of it will likely be in the consumer space. “It just opens up the what we call the real ambient intelligence and ambient computing space,” he said. “Because now you don’t need to identify where’s my hub — you just speak to your environment and your environment can interact with you. I think that’s a massive step towards this ambient intelligence via Alexa.”
No cloud computing announcement these days would be complete without talking about containers. Today’s container announcement for AWS’ IoT services is that IoT Greengrass, the company’s main platform for extending AWS to edge devices, now offers support for Docker containers. The reason for this is pretty straightforward. The early idea of Greengrass was to have developers write Lambda functions for it. But as Didascalou told me, a lot of companies also wanted to bring legacy and third-party applications to Greengrass devices, as well as those written in languages that are not currently supported by Greengrass. Didascalou noted that this also means you can bring any container from the Docker Hub or any other Docker container registry to Greengrass now, too.
“The idea of Greengrass was, you build an application once. And whether you deploy it to the cloud or at the edge or hybrid, it doesn’t matter, because it’s the same programming model,” he explained. “But very many older applications use containers. And then, of course, you saying, okay, as a company, I don’t necessarily want to rewrite something that works.”
Another notable new feature is Stream Manager for Greengrass. Until now, developers had to cobble together their own solutions for managing data streams from edge devices, using Lambda functions. Now, with this new feature, they don’t have to reinvent the wheel every time they want to build a new solution for connection management and data retention policies, etc., but can instead rely on this new functionality to do that for them. It’s pre-integrated with AWS Kinesis and IoT Analytics, too.
Also new for AWS IoT Greengrass are fleet provisioning, which makes it easier for businesses to quickly set up lots of new devices automatically, as well as secure tunneling for AWS IoT Device Management, which makes it easier for developers to remote access into a device and troubleshoot them. In addition, AWS IoT Core now features configurable endpoints.
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Cortana wants to be your personal executive assistant and read your emails to you, too
Only a few years ago, Microsoft hoped that Cortana could become a viable competitor to the Google Assistant, Alexa and Siri . Over time, as Cortana failed to make a dent in the marketplace (do you ever remember that Cortana is built into your Windows 10 machine?), the company’s ambitions shrunk a bit. Today, Microsoft wants Cortana to be your personal productivity assistant — and to be fair, given the overall Microsoft ecosystem, Cortana may be better suited to that than to tell you about the weather.
At its Ignite conference, Microsoft today announced a number of new features that help Cortana to become even more useful in your day-to-day work, all of which fit into the company’s overall vision of AI as a tool that is helpful and augments human intelligence.
The first of these is a new feature in Outlook for iOS that uses Microsoft text-to-speech features to read your emails to you (using both a male and female voice). Cortana can also now help you schedule meetings and coordinate participants, something the company first demoed at previous conferences.
Starting next month, Cortana also will be able to send you a daily email that summarizes all of your meetings, and presents you with relevant documents and reminders to “follow up on commitments you’ve made in email.” This last part, especially, should be interesting, as it seems to go beyond the basic (and annoying) nudges to reply to emails in Google’s Gmail.
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Amazon adds Hindi to the Alexa Skills Kit
Users of Amazon’s voice assistant will soon be able to talk to Alexa in Hindi. Amazon announced today that it has added a Hindi voice model to its Alexa Skills Kit for developers. Alexa developers can also update their existing published skills in India for Hindi.
Amazon first revealed last month during its re: MARS machine learning and artificial intelligence conference that it would add fluent Hindi to Alexa. Before, Alexa was only able to understand a few Hinglish (a portmanteau of Hindi and English) commands. Rohit Prasad, vice president and head scientist for Alexa, told Indian news agency IANS that adding Hindi to Alexa posed a “contextual, cultural as well as content-related challenge” because of the wide variety of dialects, accents and slang used in India.
Along with English, Hindi is one of India’s official languages (Google Voice Assistant also offers Hindi support). According to Citi Research, Amazon holds about a 30% market share, about the same as its main competitor, Walmart-backed Flipkart.
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