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Narrativ helps publishers make more money when they drive sales
Narrativ founder and CEO Shirley Chen said there’s a big revenue opportunity that’s gone largely untapped by online publishers — namely, the links those publishers are already using to direct readers to buy the products mentioned in an article.
Sure, affiliate links are a common business model, where publishers get a cut of the business that they’re sending to retailers. Read More
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VigLink Acquires Content Promotion Startup LinkSmart, Adds Another $2M In Funding
VigLink just announced that it’s acquiring Boulder, Colo.-based startup LinkSmart. Aside from the obvious connection of having “link” in both company names, VigLink founder and CEO Oliver Roup pointed to LinkSmart’s focus on helping online publishers promote to their own content, whether it’s an important article or a sponsored story. That complements… Read More
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