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Google Attribution is a free and easy way to evaluate marketing efforts
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More
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Google given until September 20 to respond to EU Android antitrust charges
Google has been given another extension to respond to European Union charges its Android mobile operating system is in breach of the region’s competition law. Chaos Monkeys is this year’s best non-business book about business
Chaos Monkeys, written by former Facebooker and current houseboater Antonio Garcia Martinez, is a book about the human side of the Valley. Rich in anecdote, detail, and memory, it tells the story of a little startup sailing between the twin tankers of Twitter and Facebook and, in the end, floundering for a moment before being swept up in their wake. It’s a book every founder should read,… Read More
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Google makes big changes to its ad products
Google’s AdWords is getting a makeover. The search giant announced today that they have made several updates to make its advertising tools more suitable for mobile. With an emphasis on location-related mobile searches, a category that Google says is growing 50 percent faster than other searches, the company is introducing new local search ads across Google.com and Google Maps. If a… Read More
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