Adtech
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Apple introduces a new pay-per-install ad product called Search Ads Basic
Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced. Launched last year, Search… Read More
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Meet Cuba’s first internet entrepreneurs at Disrupt New York
Cubazon. Kewelta. Knales. These aren’t house hold names in the US but they’re at the vanguard of entrepreneurship in Cuba and they’ll be joining us on stage at Disrupt New York. We’ll be talking with Bernardo Romero Gonzalez, CEO & founder of Cubazon, an online store for the Cuban diaspora that lets them send products to their relatives back home. He earned his MBA… Read More
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Wrapify raises $3M from Avery Dennison to pay you to wrap your car in ads
Wrapify, the startup that will pay you to wrap your car with an advertisement, has raised $3 million in seed funding. As a refresher, the startup provides a two-sided marketplace that matches up drivers wanting to make some extra money with brands looking for a unique way to advertise. Eligible drivers will get their car wrap installed (and removed) for free, and on average are paid $450 a… Read More
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Google unveils playable ads for Android game developers and other tools
Google rolled out a series of new tools for Android game developers at GDC in San Francisco this week that offer new ways to entice users to download their games, as well as ways to make more money from the games and track how users are interacting with their titles.
One of the more notable launches is something Google is calling “playables,” which, as the name implies, is an… Read More
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Our favorite startups from 500 Startups’ 18th class
500 Startups’ 18th demo day wrapped up this afternoon in San Francisco. The companies that presented ranged from financial technology all the way to yet another attempt to try and fix conference calls. 500 Startups has to compete with a lot of other accelerators like Techstars and Y Combinator, and in order to be successful it needs to generate hits from these classes. The firm has had… Read More
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Shazam is finally profitable after a billion downloads
Shazam, the mobile and desktop app that acts as a digital ear and song identifier, crossed the 1 billion download mark recently, according to a report from Billboard on Thursday. The London-based company, Shazam Entertainment Ltd., also announced that it has achieved profitability, at long last, thanks to a new focus on advertising sales, alongside revenue from commissions on digital… Read More
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The Trade Desk finishes strong at $30.10 per share after its first day on NASDAQ
Things are looking up for adtech companies on Wall Street — or at least for one of them. The Trade Desk debuted on NASDAQ today at a price of $28.75 per share, up nearly 60 percent from its IPO price of $18. And while there wasn’t a dramatic pop, it continued to climb and closed the day at $30.10 per share. That’s a good start, particularly considering that adtech companies… Read More
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Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech
The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it’s signed its first European carriers to roll out its tech. TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts
Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive discounts just to visitors who look like they wouldn’t make a purchase otherwise. Today, adtech powerhouse TellApart… Read More
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