ad tech
Auto Added by WPeMatico
Telenor Jumps Into Ad Tech, Acquires Tapad For $360M
Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based cross-device retargeting startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.”
The price covers 95% of the… Read More
Powered by WPeMatico
DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech
DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. Considering DataXu (pronounced “data zoo”) is reportedly valued at $1 billion-plus, it’s not a massive stake but it is a… Read More
Powered by WPeMatico
Perion Buys France’s MakeMeReach For Up To $13M To Expand In Social Ads And Europe
Just days after Marin Software acquired France’s SocialMoov to build out is social media advertising reach comes one more social-ad-tech acquisition in the country. Perion Network has acquired MakeMeReach, a startup that lets mobile app developers extend ad campaigns to social media platforms. Terms of the deal were not disclosed but a well-placed source close to Perion tells me was… Read More
Powered by WPeMatico