ad targeting
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Verizon’s new opt-in rewards program requires users to share personal data for ad-targeting
U.S. carrier Verizon has launched a new rewards program as it pushes for more lucrative ways to eke money out of a subscriber base that’s not growing as easily as it once was. AcuityAds acquires social ad targeter 140 Proof for $20M
140 Proof, a company that helps advertisers target their campaigns based on social data, has been acquired by AcuityAds for up to $20 million in cash.
140 Proof co-founder and CEO Jon Elvekrog said the deal will combine his company’s strength in social media with AcuityAds’ programmatic ad-buying tech.
The 140 Proof brand and team will continue to exist within AcuityAds, Elvekrog said. Read More
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Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More
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Drawbridge Is Building A Business Beyond Ad Targeting
Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More
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Facebook Turns On “Bandwidth Targeting” To Match Mobile Ads To Your Network Quality
Facebook today counts more users, and faster growth, outside of its home market of the U.S. than inside it, but the U.S. still accounts for nearly half of all the social network’s ad revenues. To help boost the ratio in emerging, rapidly expanding markets, where mobile devices are the primary means for going online, today Facebook said it would turn on a new piece of ad tech called… Read More
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