Ad Measurement
Auto Added by WPeMatico
Snap acquires Placed to prove geofilters drive store visits
If Snapchat’s growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like Snap To Store so… Read More
Powered by WPeMatico
Oracle acquires ad measurement company Moat
Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called “the currency for digital advertising” seems increasingly important given advertiser concerns around viewability, fraud and trust, and Moat has… Read More
Powered by WPeMatico