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Tape It launches an AI-powered music recording app for iPhone
Earlier this year, Apple officially discontinued Music Memos, an iPhone app that allowed musicians to quickly record audio and develop new song ideas. Now, a new startup called Tape It is stepping in to fill the void with an app that improves audio recordings by offering a variety of features, including higher-quality sound, automatic instrument detection, support for markers, notes and images, and more.
The idea for Tape It comes from two friends and musicians, Thomas Walther and Jan Nash.
Walther had previously spent three and a half years at Spotify, following its 2017 acquisition of the audio detection startup Sonalytic, which he had co-founded. Nash, meanwhile, is a classically trained opera singer, who also plays bass and is an engineer.
They’re joined by designer and musician Christian Crusius, previously of the design consultancy Fjord, which was acquired by Accenture.
The founders, who had played in a band together for many years, were inspired to build Tape It because it was something they wanted for themselves, Walther says. After ending his stint at Spotify working in their new Soundtrap division (an online music startup Spotify also bought in 2017), he knew he wanted to work on a project that was more focused on the music-making side of things. But while Soundtrap worked for some, it wasn’t what either Walther or his friends had needed. Instead, they wanted a simple tool that would allow them to record their music with their phone — something that musicians often do today using Apple’s Voice Memos app and, briefly, Music Memos — until its demise.
Image Credits: Tape It
“Regardless of whether you’re an amateur or even like a touring professional…you will record your ideas with your phone, just because that’s what you have with you,” Walther explains. “It’s the exact same thing with cameras — the best camera is the one you have with you. And the best audio recording tool is the one you have with you.”
That is, when you want to record, the easiest thing to do is not to get out your laptop and connect a bunch of cables to it, then load up your studio software — it’s to hit the record button on your iPhone.
The Tape It app allows you to do just that, but adds other features that make it more competitive with its built-in competition, Voice Memos.
When you record using Tape It, the app leverages AI to automatically detect the instrument, then annotate the recording with a visual indication to make those recordings easier to find by looking for the colorful icon. Musicians can also add their own markers to the files right when they record them, then add notes and photos to remind themselves of other details. This can be useful when reviewing the recordings later on, Walther says.
Image Credits: Tape It
“If I have a nice guitar sound, I can just take a picture of the settings on my amplifier, and I have them. This is something musicians do all the time,” he notes. “It’s the easiest way to re-create that sound.”
Another novel, but simple, change in Tape It is it that breaks longer recordings into multiple lines, similar to a paragraph of text. The team calls this the “Time Paragraph,” and believes it will make listening to longer sessions easier than the default — which is typically a single, horizontally scrollable recording.
Image Credits: Tape It
The app has also been designed so it’s easier to go back to the right part of recordings, thanks to its smart waveforms, in addition to the optional markers and photos. And you can mark recordings as favorites so you can quickly pull up a list of your best ideas and sounds. The app offers full media center integration as well, so you can play back your music whenever you have time.
However, the standout feature is Tape It’s support for “Stereo HD” quality. Here, the app takes advantage of the two microphones on devices like the iPhone XS, XR, and other newer models, then improves the sound using AI technology and other noise reduction techniques, which it’s developed in-house. This feature is part of its $20 per year premium subscription.
Over time, Tape It intends to broaden its use of AI and other IP to improve the sound quality further. It also plans to introduce collaborative features and support for importing and exporting recordings into professional studio software. This could eventually place Tape It into the same market that SoundCloud had initially chased before it shifted its focus to becoming more of a consumer-facing service.
But first, Tape It wants to nail the single-user workflow before adding on more sharing features.
“We decided that it’s so important to make sure it’s useful, even just for you. The stuff that you can collaborate on — if you don’t like using it yourself, you’re not going to use it,” Walther says.
Tape It’s team of three is based in Stockholm and Berlin and is currently bootstrapping.
The app itself is a free download on iOS and will later support desktop users on Mac and Windows. An Android version is not planned.
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Microsoft launches a personalized news service, Microsoft Start
Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as both a website and mobile app, in addition to being integrated with other Microsoft products, including Windows 10 and 11 and its Microsoft Edge web browser. The feed will combine content from news publishers, but in a way that’s tailored to users’ individual interests, the company says — a customization system that could help Microsoft better compete with the news reading experiences offered by rivals like Apple or Google, as well as popular third-party apps like Flipboard or SmartNews.
Microsoft says the product builds on the company’s legacy with online and mobile consumer services like MSN and Microsoft News. However, it won’t replace MSN. That service will remain available, despite the launch of this new, in-house competitor.
To use Microsoft Start, consumers can visit the standalone website MicrosoftStart.com, which works on both Google Chrome and Microsoft Edge (but not Safari), or they can download the Microsoft Start mobile app for iOS or Android.
The service will also power the News and Interests experience on the Windows 10 taskbar and the Widgets experience on Windows 11. In Microsoft Edge, it will be available from the New Tab page, too.
Image Credits: Microsoft
At first glance, the Microsoft Start website is very much like any other online portal offering a collection of news from a variety of publishers, alongside widgets for things like weather, stocks, sports scores and traffic. When you click to read an article, you’re taken to a syndicated version hosted on Microsoft’s domain, which includes the Microsoft Start top navigation bar at the top and emoji reaction buttons below the headline.
Users can also react to stories with emojis while browsing the home page itself.
This emoji set is similar to the one being offered today by Facebook, except that Microsoft has replaced Facebook’s controversial laughing face emoji with a thinking face. (It’s worth noting that the Facebook laughing face has been increasingly criticized for being used to openly ridicule posts and mock people — even on stories depicting tragic events, like COVID deaths, for instance.)
Microsoft has made another change with its emoji, as well: After you react to a story with an emoji, you only see your emoji instead of the top three and total reaction count.
Image Credits: Microsoft
But while online web portals tend to be static aggregators of news content, Microsoft Start’s feed will adjust to users’ interests in several different ways.
Users can click a “Personalize” button to be taken to a page where they can manually add and remove interests from across a number of high-level categories like news, entertainment, sports, technology, money, finance, travel, health, shopping and more. Or they can search for categories and interests that could be more specific or more niche. (Instead of “parenting,” for instance, “parenting teenagers.”) This recalls the recent update Flipboard made to its own main page, the For You feed, which lets users make similar choices.
As users then begin to browse their Microsoft Start feed, they can also click a button to thumbs up or thumbs down an article to better adjust the feed to their preferences. Over time, the more the user engages with the content, the better refined the feed becomes, says Microsoft. This customization will leverage AI and machine learning, as well as human moderation, the company notes.
The feed, like other online portals, is supported by advertising. As you scroll down, you’ll notice every few rows will feature one ad unit, where the URL is flagged with a green “Ad” badge. Initially, these mostly appear to be product ads, making them distinct from the news content. Since Microsoft isn’t shutting down MSN and is integrating this news service into a number of other products, it’s expanding the available advertising real estate it can offer with this launch.
According to the iOS app’s privacy label, the data being used to track users across websites and apps owned by other companies includes the User ID. By comparison, Google News does not include a tracking section. Both Microsoft Start and Google News collect a host of “data linked to you,” like location, identifiers, search history, usage data, contact info, and more. The website itself, however, only links to Microsoft’s general privacy policy.
The website, app, and integrations are rolling out starting today. (If you aren’t able to find the new app yet — it replaces Microsoft News — you can try scanning the QR code from your mobile device. We currently found the app had rolled out on iOS but the link pointed us to Microsoft News on Android. Your mileage may vary.)
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Apple announces its 2021 Apple Design Award winners
Apple incorporated the announcement of this year’s Apple Design Award winners into its virtual Worldwide Developers Conference (WWDC) online event instead of waiting until the event had wrapped, like last year. Ahead of WWDC, Apple previewed the finalists, whose apps and games showcased a combination of technical achievement, design and ingenuity. This evening, Apple announced the winners across six new award categories.
In each category, Apple selected one app and one game as the winner.
In the Inclusivity category, winners supported people from a diversity of backgrounds, abilities and languages.
This year, winners included U.S.-based Aconite’s highly accessible game, HoloVista, where users can adjust various options for motion control, text sizes, text contrast, sound and visual effect intensity. In the game, users explore using the iPhone’s camera to find hidden objects, solve puzzles and more. (Our coverage)
Image Credits: Aconite
Another winner, Voice Dream Reader, is a text-to-speech app that supports more than two dozen languages and offers adaptive features and a high level of customizable settings.
Image Credits: Voice Dream LLC
In the Delight and Fun category, winners offer memorable and engaging experiences enhanced by Apple technologies. Belgium’s Pok Pok Playroom, a kid entertainment app that spun out of Snowman (Alto’s Adventure series), won for its thoughtful design and use of subtle haptics, sound effects and interactions. (Our coverage)
Image Credits: Pok Pok
Another winner included U.K.s’ Little Orpheus, a platformer that combines storytelling, surprises and fun, and offers a console-like experience in a casual game.
Image Credits: The Chinese Room
The Interaction category winners showcase apps that offer intuitive interfaces and effortless controls, Apple says.
The U.S.-based snarky weather app CARROT Weather won for its humorous forecasts, unique visuals and entertaining experience, which is also available as Apple Watch faces and widgets.
Image Credits: Brian Mueller, Grailr LLC
Canada’s Bird Alone game combines gestures, haptics, parallax and dynamic sound effects in clever ways to brings its world to life.
Image Credits: George Batchelor
A Social Impact category doled out awards to Denmark’s Be My Eyes, which enables people who are blind and low vision to identify objects by pairing them with volunteers from around the world using their camera. Today, it supports more than 300,000 users who are assisted by over 4.5 million volunteers. (Our coverage)
Image Credits: S/I Be My Eyes
U.K.’s ustwo games won in this category for Alba, a game that teaches about respecting the environment as players save wildlife, repair a bridge, clean up trash and more. The game also plants a tree for every download.
Image Credits: ustwo games
The Visuals and Graphics winners feature “stunning imagery, skillfully drawn interfaces, and high-quality animations,” Apple says.
Belarus-based Loóna offers sleepscape sessions, which combine relaxing activities and atmospheric sounds with storytelling to help people wind down at night. The app was recently awarded Google’s “best app” of 2020.
Image Credits: Loóna Inc
China’s Genshin Impact won for pushing the visual frontier on gaming, as motion blur, shadow quality and frame rate can be reconfigured on the fly. The game had previously made Apple’s Best of 2020 list and was Google’s best game of 2020.
Image Credits: miHoYo Limited
Innovation winners included India’s NaadSadhana, an all-in-one, studio-quality music app that helps artists perform and publish. The app uses AI and Core ML to listen and provide feedback on the accuracy of notes, and generates a backing track to match.
Image Credits: Sandeep Ranade
Riot Games’ League of Legends: Wild Rift (U.S.) won for taking a complex PC classic and delivering a full mobile experience that includes touchscreen controls, an auto-targeting system for newcomers and a mobile-exclusive camera setting.
Image Credits: Riot Games
The winners this year will receive a prize package that includes hardware and the award itself.
A video featuring the winners is here on the Apple Developer website.
“This year’s Apple Design Award winners have redefined what we’ve come to expect from a great app experience, and we congratulate them on a well-deserved win,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations, in a statement. “The work of these developers embodies the essential role apps and games play in our everyday lives, and serve as perfect examples of our six new award categories.”
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Zocdoc founder returns with Shadow, an app that finds lost dogs
Every year, around 10 million pets go missing in the U.S., and millions of those end up in shelters where they aren’t always reunited with their owners, due to their lack of identification or a microchip. A new mobile app, Shadow, aims to tackle this problem by leveraging a combination of a volunteer network and A.I. technology to help dog owners, in particular.
The startup is working in partnership with animal shelters and rescue organizations around the U.S. to pull in photos of the dogs they’re currently housing, then supplements this with photos pulled from social media platforms, like Twitter and Facebook.
It then uses A.I. technology to match the photograph of the missing dogs to possible matches from nearby shelters or the web.
Image Credits: Shadow
If there’s not a match found, Shadow will then programmatically set a search radius based on where and when the dog went missing, and suggest other actions that the dog’s owner can take as the next steps.
This includes viewing all the photographs from the shelters directly, in the case that the technology matching process missed a possible match, as well as working with other Shadow users to help crowdsource activities like hanging “Lost Dog” flyers around a neighborhood, for example.
The app also relies on a network of volunteers who help by also reviewing shelter photographs and broadcasting missing posters to social media sites they use to increase the chances of the dog being found. Dog owners can even advertise a reward in the app to encourage people to help search.
Today, Shadow has grown its volunteer user base to over 30,000. And it’s partnered with the ASPCA, Animal Care Centers of New York and L.A., the Dallas shelter system and others.
Image Credits: Shadow
While Shadow is free to use, it makes money through a virtual tipping mechanism when it makes a successful match and the dog is found. It also offers users the ability to buy an Instagram ad in-app for $10. Here, Shadow provides the visual assets and manages the ad-buying process and placement process on owners’ behalf.
The startup, founded by former Zocdoc founder Cyrus Massoumi, has been in a sort of public stealth mode for a few years as it grew beyond its hometown of New York. It’s now offering dog-finding services in 76 counties across 20 U.S. states.
We should note that Massoumi’s exit from Zocdoc was complicated. He sued his co-founders and CFO for orchestrating a plot to oust him from the company during a Nov. 2015 board meeting, claiming fraud. The lawsuit detailed the internal strife inside Zocdoc at the time. A New York Supreme Court judge recently determined this lawsuit, which is ongoing, needs to be filed in Delaware, instead of New York. So a ruling is yet to be determined.
Ahead of this, Zocdoc had been accused by Business Insider of having developed a stressful, “bro culture,” in which young, male employees would make inappropriate remarks about the women who worked there. This was ahead of the larger rise of the #MeToo movement, which has since impacted how businesses address these issues in the workplace.
Massoumi disputes the claims were exactly as described by the article. The company had 300 salespeople at the time, and while he agrees some people may have acted inappropriately, he also believes the company’s response to those actions was handled properly.
“The allegations were fully investigated at Zocdoc and found to be without merit,” he told TechCrunch, adding that Zocdoc was repeatedly recognized as a “best place to work” while he was CEO. (There were never allegations against Massoumi, but ultimately, the buck stops with the CEO.)
Shadow today claims a different makeup. It has a team of 12 people, and two-thirds of its product and engineering team are women. Some Zocdoc investors have also returned to back Massoumi again.
The startup is funded by Founders Fund, Humbition (Massoumi and Indiegogo founder Slava Rubin’s fund), Lux Capital, firstminute Capital, and other angels, including a prior Zocdoc investor.
Despite the complicated Zocdoc history, the work Shadow is doing is solving a problem many people do care about. Millions of pet owners lose their pets to euthanization as they end up at shelters that cannot keep animals indefinitely due to lack of space. Meanwhile, the current system of having lost-pet messages distributed across social media can mean many of those posts aren’t seen — especially in larger metros where there are numerous “lost pet” groups.
Image Credits: Shadow
As Shadow began its work in 2018, it was local to the New York area. Its first year, it reunited 600 dogs. The next year, it reunited 2,000 dogs. The third year, it reunited 5,000 dogs. Today, it’s nearing 10,000 dogs reunited with owners.
More than half of those were since the pandemic began, which saw many new pet owners and increased time spent outdoors with those pets, when dogs can sometimes get loose.
Massoumi says he was inspired to found Shadow after a friend lost his own dog, the namesake Shadow. It took the friend over a month to find the dog after both following false leads and being connected with people who tried to help him.
“I’m thinking to myself, this is something that happens 100 million times a year, globally … and for people who love pets, this is a lost family member,” Massoumi explains. “It seemed to me to be a similar problem that I’d already been solving in healthcare, where there’s fragmentation — people want to see the doctor and the doctor wants to see the patient, but there’s just not a central way to make it work,” he says.
More broadly, he wants to see technology being put to good use to solve problems that people actually care about.
“I think there needs to be more technology that injects the humanity back in what everyone does. I think that it’s very core that’s what we’re doing,” he says.
Shadow’s app is a free download on iOS and Android.
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K Health raises $25M for its AI-powered primary care platform
K Health, the startup providing consumers with an AI-powered primary care platform, has raised $25 million in Series B funding. The round was led by 14W, Comcast Ventures and Mangrove Capital Partners, with participation from Lerer Hippeau, BoxGroup and Max Ventures — all previous investors from the company’s seed or Series A rounds. Other previous investors include Primary Ventures and Bessemer Venture Partners.
Co-founded and led by former Vroom CEO and Wix co-CEO Allon Bloch, K Health (previously Kang Health) looks to equip consumers with a free and easy-to-use application that can provide accurate, personalized, data-driven information about their symptoms and health.
“When your child says their head hurts, you can play doctor for the first two questions or so — where does it hurt? How does it hurt?” Bloch explained in a conversation with TechCrunch. “Then it gets complex really quickly. Are they nauseous or vomiting? Did anything unusual happen? Did you come back from a trip somewhere? Doctors then use differential diagnosis to prove that it’s a tension headache versus other things by ruling out a whole list of chronic or unusual conditions based on their deep knowledge sets.”
K Health’s platform, which currently focuses on primary care, effectively looks to perform a simulation and data-driven version of the differential diagnosis process. On the company’s free mobile app, users spend three-to-four minutes answering an average of 21 questions about their background and the symptoms they’re experiencing.
Using a data set of two billion historical health events over the past 20 years — compiled from doctors’ notes, lab results, hospitalizations, drug statistics and outcome data — K Health is able to compare users to those with similar symptoms and medical histories before zeroing in on a diagnosis.
With its expansive comparative approach, the platform hopes to offer vastly more thorough, precise and user-specific diagnostic information relative to existing consumer alternatives, like WebMD or, what Bloch calls “Dr. Google,” which often produce broad, downright frightening and inaccurate diagnoses.
Ease and efficiency for both consumers and physicians
Users are able to see cases and diagnoses that had symptoms similar to their own, with K Health notifying users with serious conditions when to consider seeking immediate care. (K Health Press Image / K Health / https://www.khealth.ai)
In addition to pure peace of mind, the utility provided to consumers is clear. With more accurate at-home diagnostic information, users are able to make better preventative health decisions, avoid costly and unnecessary trips to in-person care centers or appointments with telehealth providers and engage in constructive conversations with physicians when they do opt for in-person consultations.
K Health isn’t looking to replace doctors, and, in fact, believes its platform can unlock tremendous value for physicians and the broader healthcare system by enabling better resource allocation.
Without access to quality, personalized medical information at home, many defer to in-person doctor visits even when it may not be necessary. And with around one primary care physician per 1,000 people in the U.S., primary care practitioners are subsequently faced with an overwhelming number of patients and are unable to focus on more complex cases that may require more time and resources. The high volume of patients also forces physicians to allocate budgets for support staff to help interact with patients, collect initial background information and perform less-demanding tasks.
K Health believes that by providing an accurate alternative for those with lighter or more trivial symptoms, it can help lower unnecessary in-person visits, reduce costs for practices and allow physicians to focus on complicated, rare or resource-intensive cases, where their expertise can be most useful and where brute machine processing power is less valuable.
The startup is looking to enhance the platform’s symbiotic patient-doctor benefits further in early-2019, when it plans to launch in-app capabilities that allow users to share their AI-driven health conversations directly with physicians, hopefully reducing time spent on information gathering and enabling more-informed treatment.
With K Health’s AI and machine learning capabilities, the platform also gets smarter with every conversation as it captures more outcomes, hopefully enriching the system and becoming more valuable to all parties over time. Initial results seem promising, with K Health currently boasting around 500,000 users, most having joined since this past July.
Using access and affordability to improve global health outcomes
With the latest round, the company has raised a total of $37.5 million since its late-2016 founding. K Health plans to use the capital to ramp up marketing efforts, further refine its product and technology and perform additional research to identify methods for earlier detection and areas outside of primary care where the platform may be valuable.
Longer term, the platform has much broader aspirations of driving better health outcomes, normalizing better preventative health behavior and creating more efficient and affordable global healthcare systems.
The high costs of the American healthcare system and the impacts they have on health behavior has been well-documented. With heavy co-pays, premiums and treatment cost, many avoid primary care altogether or opt for more reactionary treatment, leading to worse health outcomes overall.
Issues seen in the American healthcare system are also observable in many emerging market countries with less medical infrastructure. According to the World Health Organization, the international standard for the number of citizens per primary care physician is one for every 1,500 to 2,000 people, with some countries facing much steeper gaps — such as China, where there is only one primary care doctor for every 6,666.
The startup hopes it can help limit the immense costs associated with emerging countries educating millions of doctors for eight-to-10 years and help provide more efficient and accessible healthcare systems much more quickly.
By reducing primary care costs for consumers and operating costs for medical practices, while creating a more convenient diagnostic experience, K Health believes it can improve access to information, ultimately driving earlier detection and better health outcomes for consumers everywhere.
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Apple needs a feature like Google’s Call Screen
Google just one-upped Apple in a significant way by addressing a problem that’s plaguing U.S. cellphone owners: spam calls. The company’s new Pixel 3 flagship Android smartphone is first to introduce a new call screening feature that leverages the built-in Google Assistant. The screening service transcribes the caller’s request in real-time, allowing you to decide whether or not to pick up, and gives you a way to respond.
Despite the numerous leaks about Google’s new hardware, Call Screen and the launch of Duplex for restaurant reservations were big surprises coming from Google’s hardware event yesterday.
Arguably, they’re even more important developments than fancy new camera features – even if Group Selfie and Top Shot are cool additions to Google’s new phone.
Apple has nothing like this call screening feature, only third-party call blocking apps – which are also available on Android, of course.
Siri today simply isn’t capable of answering phones on your behalf, politely asking the caller what they want, and transcribing their response instantly. It needs to catch up, and fast.
Half of calls will be spam in 2019
Call Screen, based on Google’s Duplex technology, is a big step for our smart devices. One where we’re not just querying our Assistant for help with various tasks, or to learn the day’s news and weather, but one where the phone’s assistant is helping with real-world problems.
In addition to calling restaurants to inquire about tables, Assistant will now help save us from the increasing barrage of spam calls.
This is a massive problem that every smartphone owner can relate to, and one the larger mobile industry has so far failed to solve.
Nearly half of all cellphone calls next year will be from scammers. And their tactics have gotten much worse in recent months.
They now often trick people by claiming to be the IRS, a bank, government representatives, and more. They pretend you’re in some sort of legal trouble. They say someone has stolen your bank card. They claim you owe taxes. Plus, they often use phone number spoofing tricks to make their calls appear local in order to get recipients to pick up.
The national Do-Not-Call registry hasn’t solved the problem. And despite large FCC fines, the epidemic continues.
A.I. handles the spammers
In light of an industry solution, Google has turned to A.I.
The system has been designed to sound more natural, stepping in to do the sort of tasks we don’t want to – like calling for bookings, or screening our calls by first asking “who is this, please?”
With Call Screen, as Google explained yesterday, Pixel device owners will be able to tap a button when a call comes in to send it to the new service. Google Assistant will answer the call for you, saying: “Hi, the person you’re calling is using a screening service from Google, and will get a copy of this conversation. Go ahead and say your name and why you’re calling.”
The caller’s response is then transcribed in real-time on your screen.
These transcripts aren’t currently being saved, but Google says they could be stored in your Call History in the future.
To handle the caller, you can tap a variety of buttons to continue or end the conversation. Based on the demo and support documentation, these include things like: “Who is this?,” “I’ll call you back,” “Tell me more,” “I can’t understand,” or “Is it urgent?”
You can also use the Assistant to say things like, “Please remove the number from your contact list. Thanks and goodbye,” the demo showed, after the recipient hit the “Report as spam” button.
While Google’s own Google Voice technology has been able to screen incoming calls, this involved little more than asking for the caller’s name. Call Screen is next-level stuff, to put it mildly.
And it’s all taking place on the device, using A.I. – it doesn’t need to use your Wi-Fi connection or your mobile data, Google says.
As Call Screen is adopted at scale, Google will have effectively built out its own database of scammers. It could then feasibly block spam calls or telemarketers on your behalf as an OS-level feature at some point in the future.
“You’ll never have to talk to another telemarketer,” said Google PM Liza Ma at the event yesterday, followed by cheers and applause – one of the few times the audience even clapped during this otherwise low-key press conference.
Google has the better A.I. Phone
The news of Call Screen, and of Duplex more broadly, is another shot fired across Apple’s bow.
Smartphone hardware is basically good enough, and has been for some time. Apple and Google’s modern smartphones take great photos, too. New developments on the camera front matter more to photography enthusiasts than to the average user. The phones are fine. The cameras are fine. So what else can the phones do?
The next battle for smartphones is going to be about A.I. technology.
Apple is aware that’s the case.
In June, the company introduced what we called its “A.I. phone” – an iPhone infused with Siri smarts to personalize the device and better assist. It allows users to create A.I.-powered workflows to automate tasks, to speak with Siri more naturally with commands they invent, and to allow apps to make suggestions instead sending interruptive notifications.
But much of Siri’s capabilities still involve manual tweaking on users’ parts.
You record custom Siri voice commands to control apps (and then have to remember what your Siri catch phrase is in order to use them). Workflows have to be pinned together in a separate Siri Shortcuts app that’s over the heads of anyone but power users.
These are great features for iPhone owners, to be sure, but they’re not exactly automating A.I. technology in a seamless way. They’re Apple’s first steps towards making A.I. a bigger part of what it means to use an iPhone.
Call Screen, meanwhile, is a use case for A.I. that doesn’t require a ton of user education or manual labor. Even if you didn’t know it existed, pushing a “screen call” button when the phone rings is fairly straightforward stuff.
And it’s not just going to be just a Pixel 3 feature.
Said Google, Pixel 3 owners in the U.S. are just getting it first. It will also roll out to older Pixel devices next month (in English). Presumably, however, it will come to Android itself in time, when these early tests wrap.
After all, if the mobile OS battle is going to be over A.I. going forward, there’s no reason to keep A.I. advancements tied to only Google’s own hardware devices.
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